On Page optimisation for the first page of Google. Infographic source: http://www.malleeblue.com

1. 8 SIMPLE STEPS TO
OPTIMISE ANY PAGE IN
5
Copyright 2016
1 www.cheeseshop.com/blue-cheddar-cheese
Your URL is short and contains your targeted
keyword or phrase.
2
DISCOVER THE HISTORY OF BLUE CHEDDAR
Title uses keywords, is a H1 tag and around 55
characters long. Meta Description is around 150
characters, includes a call to action and keywords.
THE URL
TITLE AND META DESCRIPTION
3
Includes topically and semantically related
keywords and concepts. Sub headings in order
(H2, H3, etc.) with relevant keywords.
4
Linking out to other sites isn't cheesy. It puts you
in good company. Vary linked text and keep it
natural. Do it sparingly. Users will thank you and
Google will reward you.
INTRODUCTION AND BODY
USE AUTHORITY LINKS FROM OTHERS
5
www.cheeseshop.com/buy-blue-cheddar
Try not to link to your own, less important pages.
However, if this is a secondary page, you can
boost your most important - or money page - by
linking to it from here.
6
Google and users love images, video and other
rich media. All images have attributes, title and
descriptions which Google reads and uses to rank
your images. Be sure to fill those image fields in.
LINK TO YOUR BEST PAGES
OPTIMISE ALL YOUR IMAGES
7
Is this a review? Do you mention locations?
You can highlight your content using Schema
and Structured Data. Showcase it in Google's
search results for better click through rates.
8
Most people will leave your site if it fails to load
in 3 seconds. Google wants to satisfy searchers
and so it rewards fast sites. Keep your website
lean and lightening fast.
USE SCHEMA AND STRUCTURED DATA
SITE SPEED AND LOADING TIME
Bullet points help users and therefore,
Google loves them too.