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Field of Heroes 2013 Recap
- 2. Photo Courtesy of Reuben Yau http://www.reubenyau.com
- 3. Established in 2009 • 1,500 flags in a rectangle • Opening ceremony Repeated annually due to popular demand • 5,000 to 10,000 visitors per year • Increased to 3,000 flags for 2013 Added programs, community activities and complementary tributes since 2010 • Traveling Vietnam Veterans Memorial • Tenth anniversary of 9/11 • WWII Wall of Stars • Korean War Memorial and Compound
- 4. Provide a unique and moving “signature” community event Respectfully honor all heroes: fallen, living veterans and actively serving military, as well as public servants and civilians Become a desired annual tradition for our guests Provide volunteers with an experience they will never forget Build and maintain a sustainable brand, organization and event business model
- 5. Saturday, May 25 9:30 am Official Opening Ceremony 12:00 pm Reading of names on dedicated flags 7:00—8:00 pm Free Concert by the 122nd Army Band Sunset Taps; field illuminated until dawn Sunday, May 26 8:00 am Field of Heroes 5K Run/Walk for Heroes, presented by OhioHealth 11:00 am – 3:00 pm Free bus tours of Westerville memorials guided by Police Explorer Post 29 12:00 pm Reading of names on dedicated flags 8:00 pm Flag Retirement Ceremony led by Boy Scouts of America Sunset Taps; field illuminated until dawn Monday, May 27 12:00 pm Reading of names on dedicated flags 12:30 pm Official Closing Ceremony 1:00—4:00 pm Flag Pickup
- 8. New Addition to the Field of Heroes Run Sunday, 5/26 300+ participants
- 9. Flag Retirement Ceremony led by the Mallsannuk Chapter, Order of the Arrow, Boy Scouts of America Free bus tours of Westerville memorials guided by Police Explorer Post 29 Community Engagement
- 10. Korean War Tribute • Celebrating the men and women who served our country in the Korean War so that it is the "Forgotten War" no more. • Presented by the Westerville Committee of Honor Flight Columbus. Lima Company Memorial: The Eyes of Freedom • Displayed at Westerville City Hall Special Features
- 14. Order Types Purchase $30 ($35 if shipped) Donate $30 – to organization identified by Westerville Sunrise Rotary Dedicate $15 – return to inventory for use next year Honorees Veterans Active Military Mentor/Personal Inspiration Public Safety Community Volunteer • More than 680 flags purchased/donated/dedicated • Purchasers in 13 states shipped flags to 74 zip codes in 16 states
- 15. Flags assembled 2 weeks prior to event Around-the-clock activity at the field from 9 am Friday through 5 pm Monday 30+ club members on committee More than 350 volunteer shifts, averaging 3 hours each, staffed by nearly 200 volunteers
- 19. 30 stories on central Ohio newscasts, totaling more than 25 minutes of coverage. Total Nielsen audience averaged more than 1.3 million viewers. Promoted on WCOL, Sunny95, in local newspapers, and Columbus Dispatch
- 20. Field of Heroes is a self-sustaining activity of the Westerville Sunrise Rotary Foundation • 46% from flag orders • 23% from 5K Run/Walk • 5% miscellaneous • 26% from business patron donations • Additionally, companies provide in-kind goods / services
- 21. Hrabcak & Company Attorneys Specializing in Veterans Benefits Lextant City Barbeque Hardgrove Fire Protection Edward Jones / Glenn Epting No More Phone Tag Immediate Health Associates Metz, Bailey & McLoughlin Ameriprise / Jason Buehner Toukan & Company
Editor's Notes
- Dave – history
- Dave – the event moving forward Provide a unique and moving “signature” community event… Present a spectacular visual display Provide a superior visitor experience Respectfully honor all heroes: fallen, living veterans and actively serving military, as well as public servants and civilians… Supplement the flag field and on-stage programming with themed displays and activities supporting the event mission/vision Connect with military and public safety personnel and their families Partnering with other groups, provide an appropriate and exciting complementary feature event in conjunction with the flag display Become a desired annual tradition for our guests… Provide inspirational entertainment / informational programming opportunities at the event Supplement programming with selected activities presented by others in support of the event mission/vision Partnering with other groups, provide an appropriate and exciting complementary feature event in conjunction with the flag display Provide volunteers with an experience they will never forget… Effectively utilize the skills of volunteers Reward those who choose to spend their valuable time volunteering at the Field of Heroes Build and maintain a sustainable brand, organization and event business model… Establish the Field of Heroes as “the place to be during Memorial Day weekend” Expand non-club sponsorships and ancillary earned income to create a sustainable financial structure Achieve flag sales targets (850 [purchases + donations + dedications]) Expand the capacity, image and sustainability of the committee and event
- Tom (Dave/Pat) OPENING CEREMONY: Item Person Welcome Dave Wartel Emcee Mindy Drayer Posting of the Colors Westerville Police Color Guard National Anthem Inner Vision The Importance of Heroes Boys/Girls State ??? Don Denton Music Damon Mollenkopf Speaker Kathy Cocuzzi The Importance of Heroes Boys/Girls State Music Inner Vision Key-note speaker Maj. Gen. Ashenhurst Music Damon Mollenkopf Closing Remarks Rick Rano Music Inner Vision Retiring of the Colors Westerville Police Color Guard
- Dave to Transition to Tom (Dave/Pat as backup)
- Jud
- Community Engagement: Thank you to Community Advisory Board for guidance, access to other community organizations Features include Police Explorers Post historic tours Flag retirement ceremony Honor Flight tribute to Korean War heroes New addition: 5K Run / Walk
- Community Engagement: Thank you to Community Advisory Board for guidance, access to other community organizations Features include Police Explorers Post historic tours Flag retirement ceremony Honor Flight tribute to Korean War heroes New addition: 5K Run / Walk
- Dave to Transition to Pat
- Pat – to illustrate the Order > Information > Field Greeters flow This is the time to talk about Visitor Experience Any ideas for images?
- Pat – to illustrate the Order > Information > Field Greeters flow This is the time to talk about Visitor Experience Any ideas for images?
- Pat - 2012 figures to illustrate scale
- Kip – broad overview of needs and his plan for recruitment
- DW transition to Julie
- Dave – committee structure
- Dave – brief note to talk about race registrations and as transition to Patrons AFTER TALKING ABOUT PATRONS: What we need from club members: Support our patrons Volunteer and refer groups / individuals Participate in the 5K – walkers welcome Promote the event (and race) on social media Come out to the concert and bring a group to picnic
- Julie – talk about marketing / what to expect coming soon
- Dave – brief note to talk about race registrations and as transition to Patrons AFTER TALKING ABOUT PATRONS: What we need from club members: Support our patrons Volunteer and refer groups / individuals Participate in the 5K – walkers welcome Promote the event (and race) on social media Come out to the concert and bring a group to picnic
- Dave – giant Thank You
- What we need from club members: Support our patrons Volunteer and refer groups / individuals Participate in the 5K – walkers welcome Promote the event (and race) on social media Come out to the concert and bring a group to picnic