1. PERSONAL BRAND EXPLORATION
Davin Runnerstrom
Project & Portfolio I: Week 1
September 4, 2021

2. Davin Runnerstrom is the second oldest of
six children and is from Greensboro, NC. He
is a United States Marine Corps veteran.
After leaving the military Davin became a
Deputy Sheriff in Stafford County, VA. His
experiences in law enforcement and the
military have helped him demonstrate his
trustworthiness and dependability. He
aspires to continue to be trustworthy and
dependable in his future career as a
marketing analyst for a professional sports
organization in Washington, D.C.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Strategist
• Marketing Analyst
• Marketing Research Analyst
BRAND ARCHETYPE - I utilize my
determination and self discipline to
complete my work in a timely
manner.
Sports Marketing Specialist in Washington, D.C.

4. Hiring Managers for Professional Sports Teams in the
Washington D.C. area.
TARGET AUDIENCE
Ryan Becker
Outreach Plan:
• I will contact and follow Ryan Becker on LinkedIn.
• I will utilize the message feature on LinkedIn to
contact Ryan Becker.
• After messaging Ryan Becker I will wait for a
response for approximately 2 weeks due to his busy
schedule. I will then reach out again on LinkedIn via
the message option.
Human resource Manager at
Washington Nationals
Kelly Skoloda
Outreach Plan:
• I will connect and follow Kelly Skoloda on LinkedIn.
• I will utilize the message feature on LinkedIn to
contact Kelly Skoloda.
• After messaging Kelly Skoloda I will wait for a
response for approximately 2 weeks due to her busy
schedule. I will then reach out again on LinkedIn via
the message option.
SVP of People and Culture at
Monumental Sports &
Entertainment
Hillary Fox
Outreach Plan:
• I will connect and follow Hillary Fox on LinkedIn.
• I will utilize the message feature on LinkedIn to
contact Hillary Fox.
• After messaging Hillary Fox I will wait for a response
for approximately 2 weeks due to her busy schedule.
I will then reach out again on LinkedIn via the
message option.
Human Resources Manager at
Washington Football Team

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Increase my online presence by getting 2x more content on the
fi
rst page of Google by December 30, 2022.
‣ Utilize the analytics feature on the Wix App to track how
many views my content receives. Search my name on
Google once a month.
Mid Term: (2028
)
• Increase my connections on LinkedIn from 166 to 500 by
December 30, 2028.
‣ I will connect with my Full Sail University instructors.
Connect with industry professionals and hiring
managers to become known in the sports industry.
Long Term: (2038)
• Become marketing manager for professional sports
organization by January 1, 2038.
‣ Continue to learn in the sports industry by completing
LinkedIn learning courses and progress in a leadership
role for a professional sports organization by 2038.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Photoshop
SOFT
HARD
Novice / Adept / Expert
Microsoft Of
fi
ce Novice / Adept / Expert
Communication Novice / Adept / Expert
Writing Skills Novice / Adept / Expert
Social Media
SOFT
HARD
Novice / Adept / Expert
Salesforce Software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert

7. I promise to continue learning as the
industry evolves so that I can continue to
help the organization succeed.
PROMISE

8. CREDENTIALS
Work Experience:
• Corporal in the United States Marine Corps
• Deputy First Class at Stafford County
Sheriff’s Of
fi
ce
• Sergeant at Securitas Security Services
Education:
• Building a Portfolio with Adobe Portfolio
certi
fi
cation, Considering using a CMS for Web
Design certi
fi
cation.
• Sports Marketing and Media, B.S., Full Sail University (2023)
Awards:
• Marine Corps Marathon Volunteer, Ashland
Half Marathon Volunteer, Member of the
National Society of Collegiate Scholars,
Member of the Sports Marketing
Association Medal (USMC)

9. COMPETITION
Sydney Luzik
Industry Experience:
• Photographer for High School
Varsity Football Team
• Photographer for High School
Varsity Basketball Team
Education:
• Current Student at Full Sail University
• Course Director’s Award- Storytelling for Marketing
Leadership Experience:
• None
Skills and Pro
fi
ciencies:
• Social Media- 0 endorsements
• Microsoft Of
fi
ce- 0 endorsements
• Adobe Photoshop - 0 endorsements
Davin Runnerstrom
Overall Online Presence:
• 167 Connections on LinkedIn, banner customized,
she has a professional headshot, detailed LinkedIn
pro
fi
le but there is no about me information, she is
not active on social media and her LinkedIn URL is
customized
• Grade: Above Average, 85 out of 100
Industry Experience:
• Marine Corps Marathon Volunteer
• Patrick Henry Marathon Volunteer
Education:
• Current student at Full Sail University
• Course Director’s Award- Storytelling for Marketing
Leadership Experience:
• Team Leader in United States Marine Corps
• Squad Leader in United States Marine Corps
• Sergeant at Securitas Security Services
Skills and Pro
fi
ciencies:
• Leadership - 1endorsements
• Team Leadership - 1 endorsements
• Social Media - 0 endorsements
Overall Online Presence:
• 166 connections on LinkedIn, banner is customized,
has a professional headshot, detailed LinkedIn pro
fi
le
with about me section completed, I am very active on
all social media, and my LinkedIn URL is customized.
• Grade: Superior, 90 out of 100

10. COMPETITION
Jason Rocco
Noteworthy Experience:
• Worked at Walt Disney
• Worked for the Washington Capitals
Davin Runnerstrom
Industry Experience:
• Consultant at GoldSpot Marketing
• Marketing Research at Walt Disney
• Regional Sales Manager for Washington
Capitals
Education:
• Georgetown University, Masters Degree in Sports
Industry Management
• Xavier University
Skills and Pro
fi
ciencies:
• Event Management- 10 endorsements
• Sponsorship - 8 endorsements
• Sports Marketing - 5 endorsements
Overall Online Presence:
• 500+ connections on LinkedIn, banner is not
customized, he has a professional headshot, his
LinkedIn page is detailed, he is active on Twitter and
his LinkedIn URL is customized.
• Grade: Superior, XX out of 100
Industry Experience:
• Marine Corps Marathon Volunteer
• Patrick Henry Marathon Volunteer
Education:
• Current student at Full Sail University
• Course Director’s Award- Storytelling for Marketing
Leadership Experience:
• Team Leader in United States Marine Corps
• Squad Leader in United States Marine Corps
• Sergeant at Securitas Security Services
Skills and Pro
fi
ciencies:
• Leadership - 1endorsements
• Team Leadership - 1 endorsements
• Social Media - 0 endorsements
Overall Online Presence:
• 166 connections on LinkedIn, banner is customized,
has a professional headshot, detailed LinkedIn pro
fi
le
with about me section completed, I am very active on
all social media, and my LinkedIn URL is customized.
• Grade: Superior, 90 out of 100

11. BRAND POSITION
I am a proven leader who demonstrates
dependability and trustworthiness in every
aspect of life.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• WWE Supershow
‣ September 11, 2021 | Capital One Arena
• Fredericksburg Nationals vs. Lynchburg Hillcats
‣ September 18, 2021 | Fredericksburg, VA
• Washington Football Team vs. Dallas Cowboys
‣ December 12, 2021 | Fedex Field, Landover, MD
Digital Marketing
• Primary Content: I will create blog posts and podcasts. I will
also take images of industry events I attend.
• Primary Tools: I will use the Anchor platform to create my
podcast. My podcast will be shared using Spotify and Apple
Music. Social Media such as Facebook, Instagram and Twitter
will be used to share my content online as well as my personal
website runnerstromsportstalk.com.
• Website: I will use my portfolio to continue to improve myself
while also providing hiring managers with up to date
information about who I am and my quali
fi
cations.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has substantial experience in
the sports industry and can provide me with real world
knowledge so I can better succeed. I would like to
establish this relationship before June, 2023.
Formal Education
• Sports Marketing and Media, B.A., Full Sail University
Technical Skills
• Watch share an image to SmugMug by Derrick Story-
LinkedIn Learning, September, 2021
• Watch Choose a data platform by Amataverna Lee -
LinkedIn Learning, December, 2021
• Watch learning Adobe Creative Cloud by Chad Chelius -
LinkedIn Learning, June, 2022
Soft Skills
• Watch Marketing Communications by Deirdre
Breakenridge- LinkedIn Learning, March, 2022
• Watch Public Speaking Foundations - LinkedIn Learning,
July, 2022
• Watch Professional Networking by Dorie Clark, LinkedIn
Learning, August, 2022

14. Davin Runnerstrom
You know how most people hate researching
sports statistics? Well what I do is research sports statistics and include
them in writings such as blogs. In fact, I have researched sports statistics
and included them into a blog post this week.
“

15. REFERENCES
Becker, R. (n.d.). Pro
fi
le. LinkedIn. https://www.linkedin.com/in/ryangbecker/
Bergells, L. (2018, July 27). Public speaking foundations. LinkedIn Learning. https://www.linkedin.com/learning/
public-speaking-foundations-2018/deliver-a-great-presentation?u=50813145
Breakenridge, D. (2021, February 11). Marketing communications. LinkedIn Learning. https://www.linkedin.com/
learning/marketing-communications/chart-your-marketing-roadmap?u=50813145
Carolina Panthers. (n.d.). Marketing Analyst. Glassdoor. https://www.glassdoor.com/Job/charlotte-nc-marketing-
analyst-jobs-SRCH_IL.0,12_IC1138644_KO13,30.htm?
src=GD_JOB_AD&rdserp=true&srs=EI_JOBS&jl=1007181880420&ao=1136043&s=21&guid=000001
7bb12b12b6bb923be4edc00dd0&pos=111&t=ESR&vt=w&cs=1_d81a2ebc&cb=1630764995730&job
ListingId=1007181880420&jrtk=2-0-1feoim4rcu4lc801-1feoim4ruu2ct800-5c57cbfe84407b94
Chelius, C. (2020, March 5). Learning adobe creative cloud. LinkedIn Learning. https://www.linkedin.com/learning/
learning-adobe-creative-cloud/learn-the-adobe-creative-cloud-2?u=50813145
Clark, D. (2021, May 11). Professional networking. LinkedIn Learning. https://www.linkedin.com/learning/
professional-networking/networking-the-right-way?u=50813145
Eliassen Group. (n.d). Marketing analyst. LinkedIn. https://www.linkedin.com/jobs/view/2675073635/?
trk=li_ziprecruiter_Global_careers_jobsgtm_a26fdb21-e6c8-4e30-ac01-94f999ffd388_job-
dist&utm_medium=jobdist&mcid=6810586802156523523&utm_source=ziprecruiter&ePP=CwEAAA
F7sE37ocYUlBN6cSXJEQcbNBTgIMoenoFtnyANTUzF345WyHdSM8ZnXMqQ1aBxRTAkSMNpZbMTat
cA5KioISb60OdSVdkis23tIA&ccuid=33468229304&cid=b9c73e17-8c6c-4e19-80b3-5e42dcd8a71c
Fox, H. (n.d.). Pro
fi
le. LinkedIn. https://www.linkedin.com/in/hillary-fox-shrm-cp-938741109/
Lee, A. (2021, March 24). Choosing a data platform: PostgreSQL, MySQL, mongo, and cloud. LinkedIn Learning.
https://www.linkedin.com/learning/choosing-a-data-platform-postgresql-mysql-mongo-and-cloud/
choosing-the-right-data-platform?u=50813145
Luznik, S. (n.d.). Pro
fi
le. LinkedIn. https://www.linkedin.com/in/sydneyluzik/
ONet. (n.d). Market research analyst and marketing specialists. ONet Online. https://www.onetonline.org/link/
summary/13-1161.00
ONet. (n.d). Search marketing strategist. ONet Online. https://www.onetonline.org/link/summary/13-1161.01
Monumental Sports & Entertainment. (n.d.). Monumental sports & entertainment salaries. Glassdoor. https://
www.glassdoor.com/Salary/Monumental-Sports-and-Entertainment-Salaries-E17167.htm
Rocco, J. (n.d.). Pro
fi
le. LinkedIn. https://www.linkedin.com/in/jasonrocco/
Rocco, J. (n.d.) Pro
fi
le. Twitter. https://twitter.com/JasonWRocco
Skoloda. K. (n.d.). Pro
fi
le. LinkedIn. https://www.linkedin.com/in/kelly-skoloda-45069533/
Story, D. (2019, April 19). Luminar: digital asset management. LinkedIn Learning. https://www.linkedin.com/
learning/luminar-digital-asset-management/share-an-image-to-smugmug?u=50813145