how to craft
RESUMES
that recruiters LOVE

61 days to graduation

What’s your PLAN?
What’s your PLAN?
What’s your PLAN?

What are your plans this
summer?
Are you working?
Do you have an INTERNSHIP lined up?

Spaghetti MethodNot a Strategy

Spray & Pray Method
Not a Strategy

workshop agenda
* building your personal brand
* crafting STAR statements
* selecting the format to amplify your situation

craft to connect

Message Map
supporting
careers
for a
sustainable
world
experiential learning
career programs
student affairs
Forbes, How to Pitch Anything in 15 seconds

Step One: Craft a Twitter Headline
Supporting
careers
for a
sustainable
world
Single most important thing you want
recruiters to know about you
Forbes, How to Pitch Anything in 15 seconds

Step Two: Support the Twitter Headline
Supporting
careers for a
sustainable
world
experiential
learning
career
programs
student
affairs
Forbes, How to Pitch Anything in 15 seconds

experiential
learning
career
programs
student
affairs
Step Three: Reinforce Skills with Stories
Forbes, How to Pitch Anything in 15 seconds
Delivered 10+ workshops
annually on career
acceleration and
transition topics.
Quadrupled attendance at
workshops
Administered the
implementation of more
than 40 projects and
evaluated their social and
academic impact on
students
Collaborated with
Academic Affairs to
create a Curricular
Practical Training course
to enhance our
International students’
out-of-classroom learning
experience. Led to a
student securing a job
offer six months before
graduation.

Message Map
Exercise

workshop agenda
 building your personal brand
* crafting STAR statements

STAR
Statements

2) TASK:
• Identify the key objective & issue that you addressed.
1) SITUATION:
• Define the general context.
• Who/What/When
• Mention the problem you had to overcome
3) ACTION:
• Describe the action you took or initiated, emphasizing
the skills you used to complete the task.
4) RESULTS:
• Summarize the outcome - quantify & qualify
S
T
A
R

Increased Experiential Learning database and
advised potential partners regarding the program
and RFP process.
Advised social entrepreneurship to corporate
executives on the Experiential Learning Program
resulting in 95% client satisfaction and 75%
inquiry to application rate.

STAR
Exercise

workshop agenda
 building your personal brand
 crafting STAR statements
* selecting the format to amplify your situation

Resume Formats

email
LinkedIn
PROFILE
Driven and creative professional with exemplary skills in product development, strategic planning and project management. Demonstrated ability to craft
attainable goals, define actionable plans that address the triple bottom line, and deliver to client satisfaction. Reputation for building alliances and collaborating
with diverse groups of people. Skilled motivator with lifelong passion for health, wellness & fitness.
EXPERIENCE
Company 2013 – Present
Title at a venture capital fund + an equity-based crowdfunding platform
 Defining strategic short- and long-term objectives for new, innovative, online investment product, with focus on high quality, measurable results and
sustainable growth.
 Coordinating website build-out, extensive beta testing & content creation; maximizing UX & UI for streamlined online investment process based on beta
tester feedback and competitive market analysis.
 Establishing benchmarks and metrics for triple bottom line success based on my financial model, which demonstrates $2M EBIT in five years.
 Developed robust forward looking financial model which demonstrated $2M EBIT in 7 years; establishing key metrics and strategic business
recommendations for financial success based on model.
 Analyzing high net worth investors & their investment behavior to establish company messaging; crafting investor pitch deck to effectively market to
investors.
Free Flow Wines 2012 - 2013
Marketing Intern at a wine kegging & logistics company
 Conducted targeted market research & analysis to gather insights and uncover misconceptions of the ‘wine on tap’ market. Created surveys targeting
wine representative and consumers in key geographic markets.
 Developed strategic, actionable social media and event marketing plans, rolled out in 2013 with few financial resources. Led Free Flow to form a new
arm of business dedicated to marketing wine on tap throughout the entire value chain from winery to distributor, restaurant and consumer.
Picco 2009 - 2011
Supervisor at prominent locally sourced, sustainable restaurant
 Managed staff of 10+ employees per shift at restaurant with sales over $4 million annually.
 Built strong relationships & facilitated problem solving between disparate departments within the organization; resulted in increased productivity and
enhanced customer experience.
 Rapidly transitioned from server to supervisor; responsibilities included new employee screening and on-boarding, and customer relationship
management.
Jewish Community Center of San Francisco 2006 - 2011
Health + Fitness Coach & Group Exercise Instructor at Club One managed fitness center
 Designed and instructed a host of innovative and effective group and individual exercise classes and regimen. Classes included Boot Camp, Spin, Cycle
& Sculpt, Hard Core, Ski & Snowboard Conditioning.
 Personal class attendance increased 150% within 8 months due to interpersonal & motivational skills and results oriented culture of classes.
 Coached over 125 clients; demonstrated results included weight loss, stress reduction, muscle gain and increase in energy.
EDUCATION
Presidio Graduate School, Master of Business Administration in Sustainable Management, 2013
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 building your personal brand
 crafting STAR statements
 selecting the format to amplify your situation
wrapping up

Questions