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Craft Resumes Recruiters Love

  1. how to craft RESUMES that recruiters LOVE
  2. 61 days to graduation
  3. What’s your PLAN? What’s your PLAN? What’s your PLAN?
  4. What are your plans this summer? Are you working? Do you have an INTERNSHIP lined up?
  5. Spaghetti MethodNot a Strategy
  6. Spray & Pray Method Not a Strategy
  7. workshop agenda * building your personal brand * crafting STAR statements * selecting the format to amplify your situation
  8. craft to connect
  9. Message Map supporting careers for a sustainable world experiential learning career programs student affairs Forbes, How to Pitch Anything in 15 seconds
  10. Step One: Craft a Twitter Headline Supporting careers for a sustainable world Single most important thing you want recruiters to know about you Forbes, How to Pitch Anything in 15 seconds
  11. Step Two: Support the Twitter Headline Supporting careers for a sustainable world experiential learning career programs student affairs Forbes, How to Pitch Anything in 15 seconds
  12. experiential learning career programs student affairs Step Three: Reinforce Skills with Stories Forbes, How to Pitch Anything in 15 seconds Delivered 10+ workshops annually on career acceleration and transition topics. Quadrupled attendance at workshops Administered the implementation of more than 40 projects and evaluated their social and academic impact on students Collaborated with Academic Affairs to create a Curricular Practical Training course to enhance our International students’ out-of-classroom learning experience. Led to a student securing a job offer six months before graduation.
  13. Message Map Exercise
  14. workshop agenda  building your personal brand * crafting STAR statements
  15. STAR Statements
  16. 2) TASK: • Identify the key objective & issue that you addressed. 1) SITUATION: • Define the general context. • Who/What/When • Mention the problem you had to overcome 3) ACTION: • Describe the action you took or initiated, emphasizing the skills you used to complete the task. 4) RESULTS: • Summarize the outcome - quantify & qualify S T A R
  17. Increased Experiential Learning database and advised potential partners regarding the program and RFP process. Advised social entrepreneurship to corporate executives on the Experiential Learning Program resulting in 95% client satisfaction and 75% inquiry to application rate.
  18. STAR Exercise
  19. workshop agenda  building your personal brand  crafting STAR statements * selecting the format to amplify your situation
  20. Resume Formats
  21. email LinkedIn PROFILE Driven and creative professional with exemplary skills in product development, strategic planning and project management. Demonstrated ability to craft attainable goals, define actionable plans that address the triple bottom line, and deliver to client satisfaction. Reputation for building alliances and collaborating with diverse groups of people. Skilled motivator with lifelong passion for health, wellness & fitness. EXPERIENCE Company 2013 – Present Title at a venture capital fund + an equity-based crowdfunding platform  Defining strategic short- and long-term objectives for new, innovative, online investment product, with focus on high quality, measurable results and sustainable growth.  Coordinating website build-out, extensive beta testing & content creation; maximizing UX & UI for streamlined online investment process based on beta tester feedback and competitive market analysis.  Establishing benchmarks and metrics for triple bottom line success based on my financial model, which demonstrates $2M EBIT in five years.  Developed robust forward looking financial model which demonstrated $2M EBIT in 7 years; establishing key metrics and strategic business recommendations for financial success based on model.  Analyzing high net worth investors & their investment behavior to establish company messaging; crafting investor pitch deck to effectively market to investors. Free Flow Wines 2012 - 2013 Marketing Intern at a wine kegging & logistics company  Conducted targeted market research & analysis to gather insights and uncover misconceptions of the ‘wine on tap’ market. Created surveys targeting wine representative and consumers in key geographic markets.  Developed strategic, actionable social media and event marketing plans, rolled out in 2013 with few financial resources. Led Free Flow to form a new arm of business dedicated to marketing wine on tap throughout the entire value chain from winery to distributor, restaurant and consumer. Picco 2009 - 2011 Supervisor at prominent locally sourced, sustainable restaurant  Managed staff of 10+ employees per shift at restaurant with sales over $4 million annually.  Built strong relationships & facilitated problem solving between disparate departments within the organization; resulted in increased productivity and enhanced customer experience.  Rapidly transitioned from server to supervisor; responsibilities included new employee screening and on-boarding, and customer relationship management. Jewish Community Center of San Francisco 2006 - 2011 Health + Fitness Coach & Group Exercise Instructor at Club One managed fitness center  Designed and instructed a host of innovative and effective group and individual exercise classes and regimen. Classes included Boot Camp, Spin, Cycle & Sculpt, Hard Core, Ski & Snowboard Conditioning.  Personal class attendance increased 150% within 8 months due to interpersonal & motivational skills and results oriented culture of classes.  Coached over 125 clients; demonstrated results included weight loss, stress reduction, muscle gain and increase in energy. EDUCATION Presidio Graduate School, Master of Business Administration in Sustainable Management, 2013 c h r o n o l o g i c a l
  22. f u n c t i o n a l
  23.  building your personal brand  crafting STAR statements  selecting the format to amplify your situation wrapping up
  24. Questions

Notas del editor

  1. ----- Meeting Notes (3/16/15 11:03) ----- spending time to brainstorm your personal brand/#1 thing that you want recruiters to know about you will help you to construct your profile summary and it highlight themes in your resume.
  2. #1) Research the audience you are submitting your application for. Yes, this is an obvious first step – but it’s often overlooked. Who are they? What do they care about? What’s their culture? Language they utilize?
  3. Message Map = Visual display of who you are on one page. Powerful tool that should be part of your resume arsenal. Building a message map can help you communicate your value proposition in as little as 15 seconds. ----- Meeting Notes (3/16/15 11:03) ----- Crafted my message map with my target audience in mind (higher education)
  4. Twitter post - no more than 140 characters. If you cannot explain who you are in 140 characters, go back to the drawing board. Developing your tagline/Message Map will also help you to craft your “Professional Summary” and theme of your resume.
  5. Outline three ninja skills or accomplishments that amplify your value proposition. If I am applying to a university, I know they will understand key terms/university functions like student affairs, career development. twitter headline = 37 characters ----- Meeting Notes (3/16/15 11:03) ----- Knowing that my target audience are colleges and universities, my supporting elements are programs/functions within a school.
  6. 10 minutes to build your message map Utilize form, post-its sheet, computer Highlights - Ask for Message Map Volunteers High Level Takeaways?
  7. In a traditional resume, you would itemize your job description, detailing what was expected of you in each role. This approach tells an employer nothing about you s an individual. An accomplishment-based resume, on the other hand, gives an employer more accurate information by describing the impact you made in your role. One of the most effective ways to communicate your value proposition is by using a brief narrative structure (STAR), which includes a targeted beginning, a short middle and ending that illustrates what you can bring to the table.
  8. Pull out current resume Recraft a few job descriptions to STAR accomplishment statements. 10 minutes Work in pairs and we’ll regroup in 10 minutes
  9. The chronological resume seems to be the most popular format used. They are straightforward and easy to scan. It contains a chronological listing (from most recent to the past) of all your employment along with related accomplishments. Education information is included along with certification and special skills. Real-Life Scenarios That Call For The Chronological Check your professional status. If you fit into one of the following groups, then your resume will generally be best served by a chronological format. 1. Your work history shows progressively responsible experience within the same professional discipline, if that discipline remains your objective. 2. You’ve worked for impressive employers (i.e. nationally recognized "Blue Chip" companies). 3. You’re a candidate for a senior management or executive position. 4. You anticipate an international job search. 5. You’re reentering the work force after an absence.. but remaining in your previous discipline. 6. You're a new graduate... and you have experience in your chosen field. Disadvantages: May be hard to communicate your skills and general strengths/qualities Emphasizes gaps in employment Dramatizes short-term employment Most dependent upon past experience
  10. Functional resumes highlight your abilities rather than your chronological work history. Your skills are organized into categories. You'll still need to summarize your work history, but this is usually done at the bottom of your resume. By the time the reader has gotten to that point he/she is usually sold on bringing you in for an interview. Advantages: A functional resume is particularly useful for people who: Have gaps in their work history that they would like to minimize Are re-entering the workforce Have frequently changed jobs Are looking to transition into a new career Need to emphasize transferrable skills Disadvantages: Some employers are not accustomed to this format, and it can be confusing for employers to follow It tends to play down direct work experience with specific employers 5 Real-Life Scenarios That Call For The Functional If you fit into one of the following groups, then your resume will generally be best served by a functional format. You've experienced frequent job changes or you have gaps in your employment history. You're changing careers (i.e. warehousing to sales). You're transitioning from military to civilian life... and you're looking to perform a different job function (i.e. from materials management with the military to sales in civilian life). You're overqualified for the position you're now seeking. You're a new graduate... and you have no relevant experience in your chosen field.