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Digital Marketing and Your Hotel – What You Need to Know.

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How your hotel marketing strategy is handled in an age where people can access the internet when and where they want, and can share their opinions globally, can make the difference between getting bookings or not.

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Digital Marketing and Your Hotel – What You Need to Know.

  1. 1. How your hotel marketing strategy is handled in an age where people can access the internet when and where they want, and can share their opinions globally, can make the difference between getting bookings or not. Digital Marketing and Your Hotel – What You Need to Know.
  2. 2. Your Digital Marketing Strategy has to be capable of dealing with this diverse customer base, appealing to your own ideal target customer and flexible enough to keep up with trends and changes that affect your hotel marketing, and the way in which you conduct your business. Getting it right will see your brand grow in trust, recognition and as Industry Leaders. Getting it wrong will simply see you fade away from the public consciousness. You don’t want to be wasting money, time and effort on a strategy that isn’t fit for purpose and that not only doesn’t get you any new customers, but can potentially put you at risk of losing repeat bookings and your established guest list.
  3. 3. How Are You Promoting Your Hotel Behind the Scenes? Your Digital Marketing Strategy isn’t all just commenting and being seen, there’s a lot of behind the scenes work that you need to do to enable your strategy to succeed. Your website, and any content you’re creating to go online, needs to take Search Engine Optimisation (SEO) techniques to heart. You need people to be able to find you, so getting your name ranking in the search results is an important step, but it can’t just stop there. Your content needs to be optimised with specific keywords that are both relevant to your business, and what your customers are looking for.
  4. 4. You need to have a budget for your Digital Marketing Strategy – you can’t just rely on organic (unpaid) searches – you need to have paid advertising that has been carefully structured and targeted at the audience who are most likely to become paying customers. Online Travel Agencies (OTAs) are another consideration that you need to address. The days when bookings and reservations could only be made by visiting travel agencies or ordering by phone are well and truly over – with online travel sales growing year on year. Your audience expect to be able to book their stay independently, and you need to make sure you’re providing them with the tools to do so.
  5. 5. Local Marketing allows you to promote your community and the area you’re situated in. By advertising and promoting local events, areas of interest and unique features – you’re giving your potential customer more reasons to want to come and visit. Customer Experience is one of the key differentiators for people when making their decisions. How you market your hotel and your brand as a whole is going to make a huge impact on whether or not people want to book with you. Once you’ve got a well organised customer friendly web-site and an optimised SEO strategy, there is more you can do to market your venue.
  6. 6. Visit Virtual-Solutions.co.uk

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