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Learning	Analytics:	Harnessing	Data	
Science	to	Transform	Education
Tim	McKay:	University	of	Michigan
@TimMcKayUM,	Blog	at	21stCenturyHigherEd.com
The	University	of	Michigan
• 200	yr old	public	research	intensive	university	with	
19	Schools	and	Colleges	&	6,800	faculty
• Highly	selective	group	of	29,000	undergraduate	and	
16,000	graduate	students
• Annual	budget	of	$7	billion,	including	$1.4	billion	in	
federally	funded	research	(#1	public)
Particle	astrophysics:
Carefully	measuring	nothing…
Observational	Cosmology:
Measuring	Everything…
This	is	observational	science:	drawing	inference	
without	classical	methods	of	experiment…
Teaching	thousands	of	students	
introductory	physics	of	every	kind…
8	years	as	Director	of	LSA	Honors	
Program,	caring	for	2000	students	
across	the	disciplines…
My	need	for	data	about	these	
students	&	their	experiences	led	to	
continually	expanding	efforts	in	
Learning	Analytics
The	20th Century	began	with	an	industrial	revolution.
Public	higher	education	joined	in:	exploding	in	scale	and	
adopted	bureaucratic,	industrial	approaches,	including	
standardized	tests,	credit	hours,	GPAs,	majors,	and	minors.
Too	often,	we	pursue	a	20th century,	industrial	form	of	optimization:	seeking
a	single	system	which	maximizes	learning	across	a	population	of	students.
The	21st Century	began	with	an	information	revolution.
We	know	more	about	our	students	than	we	ever	have	and	connect	them	
with	us,	information,	one	another,	and	the	world	in	unprecedented	ways.	
Our	goal	today	is	a	21st century,	information	age	form	of	optimization:	
adapting	the	system	to	individually	optimize	learning	for	each	student.
Remember	the	goal…
1984
Why	hasn’t	this	happened	already?
Why	so	much	visceral	resistance	to	
the	idea	of	using	technology	to	
personalize	education?
• >98%	of	these	are:	
• Small	&	changeable
• Taught	in	idiosyncratic,	
engaged,	and	creative	ways
• <2%	of	them	are:
• Large	&	relatively	stable
• Taught	in	industrial,	remote,	
and	tradition	bound	ways
One	reason?	
There	are	two	ways	to	teach	a	
large	number	of	students…
We	have	9200	courses	at	UM
Why	personalize?	
For	the	735	students	in	my	class…
Nita
Frank
We	are	often	fooled	by	a	false	
sense	of	personalization.	These	
two	students	are	0.3%	of	the	
whole	pool…
Focus	on	Education	@	Scale
• Even	at	big	Universities,	most	courses	have	
what	they	need	to	be	excellent.	Large	
introductory	and	many	online	courses don’t
– They	could	be	dramatically	better	with	a	different	
approach	to	instruction	and	professional	support
• Improving	education	at	scale	is	a	major	
sociotechnical	challenge, requiring	both:
– New	information	technology	for	personalization
– New	social	norms	for	course	design	&	delivery
It’s	hard	to	beat	Bloom’s	tutor	where	she	can	act.	
Learning	analytics	should	focus	on	improving	things	where	she	cannot.
Five	themes	of	our	work
Learning	analytics	for	personalization
1. Ethics:	what	are	we	doing	and	why
2. Measurement:	data	collection	and	management
3. Analysis:	modeling,	extraction	of	meaning,	
learning	from	the	experience	of	all
4. Action:	decision	making,	storytelling,	creating	
the	motivation	for	change
5. Synthesis: Building	a	learning	laboratory
#1	Ethics:
What	we’re	doing	and	why
Information	ethics:	a	grand	challenge
• What	principles	should	govern	collection	and	
use	of	data	about	individuals	in	education?
– What	data	is	relevant	for	education?
– Norms	of	consent,	privacy,	autonomy?	How	are	
they	different	within	an	academic	community?
– How	are	experiments	in	educational	practice	
related	to	research	norms?
• We	need	to	ensure	that	commercial	Ed-Tech	is	
a	part	of	(&	constrained	by)	this	conversation
Six	Asilomar principles
1. Respect	for	the	rights	and	dignity	of	learners:	transparency,	
consent,	protection	of	privacy
2. Beneficence:	maximize	benefits,	minimize	harm
3. Justice:	benefit	all,	reduce	inequalities
4. Openness:	learning	and	research	are	public	goods
5. The	humanity	of	learning:	insight,	judgment,	&	discretion	are	
essential,	we	should	keep	learning	humane
6. Continuous	consideration:	ongoing,	inclusive	discussion	of	
changing	ethical	circumstances
http://asilomar-highered.info/
Where	to	have	this	
conversation?
Example	1:	Predictive	Modeling
As	educators,	we	learn	from	the	past	
in	order	to	change the	future…
Example	2:	Probing	Inequity
Too	often,	we	assume	that	identical	
treatment	models	fairness…
Example	3:	Measureable	Types
• Data	often	used	to	
categorize,	collecting	
individuals	into	groups
• These	labels	are	often	
reductive	and	invisible	
to	learners
• Always incomplete,	
substituting	a	category	
for	individuals
• Cheney-Lippold (2017)	
‘measureable	types’	≠	
complex	socially	
constructed	classes
– gender	≠	‘gender’
– text	≠	‘positive’
• Categorizations	too	
often	one	dimensional,	
excluding	intersections	
of	identity
How	to	limit	the	impact	of	reflexively	
reductive	data	representation?
Intersectionality	in	LA
• Learn	methodology	of	intersectionality	from	
feminist	scholarship*:	use	multiple	approaches
– Intercategorical:	focus	on	variation	across	socially	
constructed	provisional	categories
– Intracategorical:	analyze	variation	w/in	categories
– Anticategorical:	real	personalization,	no	categories
• Be	transparent,	allow	for	agency:	resist	
labelling	individuals	w/o	understanding	and	
consent
*McCall,	L.	(2005).	The	complexity	of	intersectionality.	Signs:	
Journal	of	women	in	culture	and	society,	30(3),	1771-1800.
#2	Measurement:	
Data	collection	and	management
What	do	we	measure?
• What	we	measure	now:
– Admissions	information
– Course	taking	&	grades
– Degrees	&	honors
• What	we’re	starting	to	
record	(explosive	growth)
– Process	of	learning:	
clickstreams,	discussions,	
video,	course	structures
– Products	of	learning:	forum	
posts,	essays,	papers,	
presentations,	theses
• What	we	want	to	have:
Detailed,	relevant,	evolving	
portraits	of	every	
student's	background,	
interests,	goals,	and	
accomplishments
• These	portraits	should	be	
used	to	help	students,	
faculty,	administrators,	
staff	better	understand	
higher	education
Just	for	student	records,	
there	are	157	pages	of	data	
description…hundreds	of	
organically	evolving,	
interacting	tables…
1st	challenge:	Data	cleaning	&	aggregation
Example	partial	solution:	UM	Learning	
Analytics	Data	Architecture
A	‘regular	release’	model	for	clean	
research	data.	Similar	to	those	in	
open	science	projects	like	the	SDSS	
or	GAIA	space	mission
How	to	release	information while	
protecting	privacy?
• As	much	as	possible,	we	should	let	everyone	
learn	from	the	experience	of	all
– Restricted	reporting	tools	– access	to	digested	
information,	within	tools	(Ex:	ART	2.0,	ECoach)
– Existing	research	protocols	– IRB	oversight,	
anonymization	=>	the	LARC	approach
• New	approaches	are	emerging	in	data	science:	synthetic	
data	contain	all	the	information	but	none	of	the	details
• Personal	privacy	can	(&	must)	be	protected	well.	
We	should	rethink	institutional	privacy…
Better	measures	of	learning
• Grades:	performance	
measures	of	unrecorded	
tasks,	meant	to	estimate	
unknown	outcomes,	
quantified	on	ill-defined	
scales
• We	should	be	measuring	
learning	– increases	in	
well	defined	knowledge	
and	skills	– and	focusing	
on	individual	growth	over	
time
• Direct:	pre	and	post	
testing	aligned	with	
learning	goals.	Good	for	
foundational	courses?
• Indirect:	Data	Science	
tools	for	extracting	
meaning	from	products
– Simple:	IRT,	topic	modeling	
and	beyond
– Complex:	peer	evaluation,	
NLP,	direct	representation	
rather	than	data	reduction
Intellectual	Breadth Disciplinary	Depth Range	of	Experience
Engagement	&	Effort Social	&	Professional
Networks
Academic	
Performance	
Measuring	what	matters:	
the	Transcript	of	the	Future
Students	connect	through	courses
Courses	connect	through	students
Can	we	quantify	intellectual	breadth?
Explore	each	student’s	
network	of	connection
• Course	co-enrollment:	
well	measured,	large	
bipartite	network
• Better	representations	of	
interaction	coming
Compare	measured	network	
structures	to	appropriate	
random	graphs	– measure	
diversity	of	connection
Exposes	isolation	of	majors,	
allows	comparison	of	
individuals	within	a	major
Connected	in	
major
Connected	
out	of	
major
#3	Analysis:	
Learning	from	experience
Methods	for	reliable	inference	from	
observational	data
Three	examples	using	different	
methodologies:
1. Are	our	classrooms	equitable?
2. Do	learning	communities	work?
3. Are	placement	exams	used	well?
BTE
WTE
#1:	Koester/Grom/McKay
Are	our	classrooms	equitable?	
Student	performance	is	influenced	by	
background	and	preparation.	
For	example:	grades	in	physics	related	
to	grades	in	other	courses.
Observed	correlation	Classroom	
equity
Gendered	performance	
differences
<GPA	– Grade>	Male	=	0.32
<GPA	– Grade>	Female	=	0.59
GPD	=	0.27
These	performance	
differences	remain	
when	we	account	for	all
measures	of	background	
&	preparation.	Unexplained	performance	
differences		like	this	are	signs	
of	classroom	inequity.	We	
must	look	for	and	address	
these	disparate	impacts.
Koester,	Grom,	McKay:	
https://arxiv.org/abs/1608.07565
Classroom	
equity
All	large	intro	STEM	
lecture	courses	+	
Econ	101/102
Measured	of	grade	penalty	&	GPD	across	all	large	courses	at	UM:	
Striking	patterns	of	gendered	performance	difference
Classroom	
equity
Data	from	2000	– 2012	for	all	large		STEM	lecture	and	lab	courses
Lab	courses
Lecture	courses
Details,	including	tests	of	
many	other	possible	
performance	predictors:	
arXiv 1608:07565
Intercategorical complexity
Classroom	
equity
Biology Chemistry
Math	&	Stats Physics
Data	from	five	Big	10	Schools:	
Similar	GPD	patterns	across	
lecture	&	lab	STEM	courses.
Matz et	al. AERA	Open	in	press
This	analysis	uses	both	
hierarchical	linear	modeling	
and	quasi-experimental	
matching	methods
#2:	Brooks/Morgan/Maltby - HSSP	Impact
Living	
Learning	
Quasiexperimental design
Health	Science	Scholars	Program
Example	results
HSSP	significantly	increased	the	likelihood	of	BS	
and	advanced	degrees	for	underrepresented	and	
first-generation	students.
Living	
Learning	
Quasiexperimental design
Michigan	1:2:1	Introductory	Chemistry	Curriculum	Model:
Traditional	2:2	Introductory	Chemistry	Curriculum	Model:
2 Semesters General Chemistry 2 Semesters Organic Chemistry
Chemistry	130
Chemistry	210	&	215 Chemistry	230
#3:	Shultz/Gottfried/Winschel
Chemistry	Placement	Analysis
Chem
Placement
Regression	discontinuity
How	does	taking	Gen	Chem first	matter?
Chem
Placement
Shultz,	Ginger	V.,	Amy	C.	Gottfried,	and	Grace	A.	Winschel.	 Journal	of	
Chemical	Education 92.9	(2015):	1449-1455.
Regression	discontinuity
What	can	go	wrong	with	all	
of	these	methods?	
Education	is	harder	than	physics…
Replicability	≠ generalizability
Action:	Putting	data	to	work
Decision	making,	story	telling,	
motivating	change
How	to	put	data	to	work…
A	spectrum	of	information	agency…
Give	students,	
advisors,	faculty	
the	data	~directly.	
Let	them	decide	
what	to	do.
Give	‘experts’	the	data.	
Have	them	interpret,	
and	make	decisions	for	
students,	advisors,	
faculty.
Give	the	data	to	both!	Have	
experts	help	students,	
advisors,	faculty	interpret	
data:	shape	decisions	using	
behavioral	science,	choice	
architecture,	nudges
Information	&	advising	
systems	always	face	a	
spectrum	of	agency.	
What’s	new	is	the	
richness	of	information	
and	analysis.
To	do	this,	you	need	tools
which	protect	privacy	
while	sharing	information,	
professionally	designed	
for	their	users.
UM	Digital	Innovation	
Greenhouse
Take	good	ideas	developed	
on	campus	from	innovation	
to	infrastructure,	support	
Ed-Tech	R&D,	personalize	
education	at	scale
University	
Teaching	
Community
UNIZIN
Startups
External	
Research	
Funding
Research	
Findings	&	
Pubs
Innovators	&	
pioneering	adopters
DIG	team	of	
Developers,	
U/X	Designers,	
Behavioral	
Scientists
Communities	
of	practice:	
faculty,	
students,	
staff
University	
Research		
Community
University	IT:	
support	at	
scale
DIG:	a	home	for	academic	R&D
DIG	was	born	in	May	2015:	
A	place,	a	team	of	innovators,	
originally	in	DEI	Lab	on	Washington	
DIG	has	grown,	
and	now	lives	
atop	our	library
DIG	team	connects	faculty/staff
FACULTY	DIRECTOR
Tim	McKay
OPERATIONS	DIRECTOR
Mike	Daniel
FACULTY	CHAMPIONS
Gus	Evrard	(LSA)
Barry	Fishman	(SI)
Elisabeth	Gerber	(Ford)
Anne	Gere	(Sweetland)
Tim	McKay	(LSA)
Perry	Samson	(ENG)
Ginger	Schultz	(LSA)
LEAD	BEHAVIORAL	SCIENTIST
Holly	Derry
LEAD	DEVELOPERS
Ben	Hayward
Cait Holman
Kris	Steinhoff
Chris	Teplovs
LEAD	INNOVATION	ADVOCATE
Amy	Homkes-Hayes
BEHAVIOR	SCIENTIST
Carly	Thanhouser
DATA	SCIENTIST
Kyle	Schulz
DEVELOPERS
Dave	Harlan
Kushank Raghav
Oliver	Saunders
Ke Ye
UX	&	DESIGN
Marie	Hooper
Kristin	Miller
Mike	Wojan
Plus	15-20	student	fellows	drawn	
from	Computer	Science,	Social	
Psychology,	Art	&	Design,	UI	
Design,	Behavioral	Science,	
Education,	&	more….
Students	are	our	best	
creative	engine:	Fellows,
Design	Jams	&	Hackathons!
DIG	projects:	
A	rapidly	growing	portfolio
And	more….
Providing	information	to	
individuals
Learning	about	classes	and	more:	
ART	2.0
ART	2.0	– information	to	all
Course	cards	will	be	joined	by	reports	on	
courses	of	study	(majors	and	minors)	
and	people	(students,	faculty),	along	
with	tools	for	curriculum	exploration…
Expert	interpretation	and	advice	
at	scale
ECoach:	computer	tailored	electronic	
coaching	for	equity	and	student	success
Expert	tailored	communication
• Built	on	20+	yrs of	digital	health	coaching
• Aggregates	rich	student	info	from	many	sources	
to	tailor	feedback,	encouragement,	&	advice
• Tailoring	on	both	what to	say,	how	to	say	it,	who	
speaks:	w/testimonials	from	peers,	etc.	
• All	content	written	&	tested	by	behavior	change	
experts,	faculty	from	disciplines,	students
• A	tool	for	humane	personalization	w/student	
agency:	allowing	us	to	speak,	share	data,	connect
ECoach:	
richly	tailored	
messaging,	
informed	by	
behavioral	
science	and	
disciplinary	
expertise
ECoach	is	expanding	to	more	
classes,	launching	at	other	
institutions,	and	supporting	
rich	array	of	research	
projects	w/external	funding.
This	fall:	8000	students
Stats	250
EECS	183,	280
Chem 130
Physics	140
Bio	171
Econ	101
Engr 100,	101
ALA	125
FirstYear (6800	more…)
UC	Santa	Barbara
ECoach	Future
ECoach	supports	research	addressing	
widespread	gendered	performance	differences	
in	STEM	lecture	courses
This	intervention	launched	this	
fall	as	an	RCT	with	more	than	
1000	students	in	each	of	the	
treatment	and	control	arms.
First	of	a	series	of	upcoming	
experiments	delivered	in	ECoach
Learning	to	respond	to	student	
writing	using	NLP	etc.	is	a	
major	goal	for	the	coming	year.
Synthesis:
Creating	a	learning	laboratory	for	
studying	education	at	scale
Focus	on	Foundational	Courses
• Large,	relatively	stable,	
mostly	introductory	courses
• Serve	students	with	
especially	various	
backgrounds
• Serve	students	with	
especially	various	interests	
and	goals
• Foundational	courses	
where	we	educate	at	scale	
are	ideal	environments	for	
the	application	of	analytics
• Best	large	courses	taught	in	
multigenerational	teams	
with	role	specialization
• Roles	include:
– Course	management
– Delivery	of	instruction	on	
large	and	small	scales
– Instructional	design
– Technology
– Assessment	&	analytics	
– Student	support
• Courses	should	be	broadly	
‘instrumented’	for	study
These	‘foundational’	courses	exist	across	many	disciplines,	most	of	which	are	outside	
the	natural	sciences,	so	this	initiative	is	campus-wide.
A	Learning	Higher	Ed	System
Digital	Innovation	Greenhouse
Large	course	team	develops	and	
supports	a	technical	infrastructure	
for	research	– gathering	data	and	
implementing	intervention	studies	
Foundational	Course	Initiative
CCD	process	provides	a	social	
infrastructure	for	sustained	
research	and	development	–
practice	generating	research	
Data	and	Technology People	&	Social	Systems
Translational	Research	on	Education	at	Scale:	
The	FCI	and	DIG	are	creating	the	sociotechnical	framework	needed	to	support	
rich	translational	education	research.
We	are	bringing	research	teams	into	this	Learning	Laboratory,	intimately	
connecting	research	&	practice	in	the	authentic,	evolving	environment	of	our	
foundational	courses.
Five	years	from	now…
• Carefully	designed	and	instrumented	
foundational	courses	established	as	one	of	the	
key	elements	of	a	learning	laboratory
• A	well	established	program,	with	~20-30	
courses	established	as	part	of	this	laboratory
• We	aim	to	play	an	important	role	in	
establishing	a	robust	evidence-basis	for	
learning	analytics	&	personalization	at	scale
Educating	@	scale	in	21st century	
• Teaching	at	scale	in	the	
information	age	affords	
unprecedented	
opportunities	for	
personalization
• Realizing	these	is	a	major	
sociotechnical	challenge
• We	are	addressing	both	the	
social	and	technical	
challenges	associated	with	
this	task	at	Michigan
• Our	campus	is	creating	a	
laboratory	for	learning	at	
scale,	connecting	education	
research	&	practice
• This	will	become	a	“learning	
higher	education”	
community	in	which	we	
learn	continuously	from	
experience	in	context
• It	can	all	be	done	in	a	
student-centered	way	while	
protecting	privacy

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