Memorándum de Entendimiento (MoU) entre Codelco y SQM
E-mail and Direct Mailing CO2 Impact
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2. What’s behind my m@ail? Comparative Analysis of Sustainability and effectiveness of e-mail vs paper mail Gaëtan Dartevelle , Managing Partner , Greenloop Jacques Bruyneel , DM Consultant , bpost business 22/03/11
13. And the consumer? Heel wat klanten (...) vinden het niet kunnen dat het bedrijf beslist heeft om hun rekeningen voortaan via e-mail te versturen. “ ONGEVRAAGD EN ONGEWILD ” luidt het. Source: Het Laatste Nieuws 02/12/2010
14. Dematerialization «From atoms to bits»? 1995 - MIT professor Nicolas Negroponte Sources: Radicati Group, 2010; Mcafee, 2009; UPU, 2009 Number of emails/day has increased dramatically over the last 10 years, but the number of post letters has only slightly decreased
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16. Environmental impacts of the ICT and paper industry Beyond CO2... Resource extraction Production Usage Waste energy usage & GHG emissions Effect on: biodiversity toxicity energy usage & GHG emissions biodiversity toxicity energy usage & GHG emissions biodiversity energy usage & GHG emissions biodiversity TOX GHG BIO
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21. Impact on production Production of pulp & paper CO2 emissions have decreased by 42% per tonne of paper pulp since 1990 1 Bleaching COD used has decreased by 76.3% since 1990 1 Water usage Source: 1 CEPI, 2009 GHG TOX GHG TOX TOX TOX
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24. Transport 430 billion mail items send in 2009 1 Source: 1 Arnfalk, 2010 Impact on usage GHG
25. Impact on waste Landfill Only 15% of global E-waste is recycled 1 Yearly E-waste increase: 40 million tonner/year 2 Quickly obsolete Increasing life span of phone from 1 to 4 years decreases environmental impact with 40% 3 Sources: 1 Pike Research, 2010; 2 UNEP, 2010; 3 Umicure, 2007 BIO TOX BIO TOX GHG
38. DM and E mail Carbon Meter 5,6 grams/email DM 5,0 grams/email DM 4,8 grams/email DM Carbon emissions from email (1,52 Min): (30 sec): (15 sec): 9 grams/paper DM Carbon emissions from paper DM: Results from DM Carbon Meter
39. Simulating the effect of sending a typical DM and a typical email message C02 EMISSION: 1 DM = 2,0 times email
41. Simulating the effect of sending a typical DM and a typical email message C02 EMISSION including efficiency: 1 e mail= 3,7 to 4,3 times more C02 than 1 DM
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43. SPAM effect Global CO2 email traffic up to 20 times post letter traffic 1 Source: 1 Arnfalk, 2010
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47. FACT: consumers receive 1.000 mass messages every week 200 TV ads 150 radio ads 1000’s of ambient ads ... 20 e-mail ads 3 cinema ads 400 press ads/inserts 350+ outdoor ads 2+ DM pieces Over 3.000 messages / day 52 get your attention 4 are kept in mind positively ROI of ads is part of the calculation Source: Mindshare - Henley Centre (and TNS Media & Post survey)
49. Value of beta DM is the second best after cinema Campaign recall % per category Avg= 67,4%
50. FACT: Paper Mailing generates a better content recall than e-mail Paper mail has by far more effect on the long run Direct mail is more effective throughout the media funnel leading to an 83% higher content recall rate compared to email Received DM/Email Recall DM/Email Read DM/Email Correct recall content Paper mail E-mail 100% 100% 49 28 27 16 22% 12% Source: Market research on 1800 customers, utility sector case 49 28 55 57 81 75
51. E-mail has a much stronger impact when combined with a physical mail Received Opened Clicked Intentions DM + E-mail E-mail only 100% 100% 34 30 21 13 23 9 Source: DMix survey Mail order (2007) 113% 161% +255% 34 30 60 42 93 70
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53. The power of Email (benchmark) Source: IAB 2009 Belgian Benchmarks
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55. Consumers: Media preferences 2010 Scores 6 & 7 on a scale of 7 Étude Market Probe – 2010 – bpost – 1000 interviews
56. Consumers: Media preferences 2010 Scores 6 & 7 on a scale of 7 Étude Market Probe – 2010 – bpost – 1000 interviews
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59. “ please consider the environment before printing this message” “ please consider the environment when forwarding, responding to, or printing this message” ?
60. BIOMIM GREENLOOP NV/SA rue d’Alost, 7-11, 1000 Bruxelles Gaëtan Dartevelle, 0475/48.16.94 [email_address] bpost , Jacques BRUYNEEL 0476/42.05.39 [email_address] Presentation available on “ www.DMplaza.be ”