Sell more cars, more often, more profitably.

1. Money Mind Mapp
Page 17
Sean V. Bradley, CSP

2. Sean V. Bradley
• Automotive Sales professional (1999)
– 30 (33) Car Guy (Weisleder Mazda)
– 110 Internet Sales (Pine Belt Automotive 2001-03)
– 95-100 Units per month at a single point Nissan
Dealership (Cherry Hill Nissan 2003-04
• 5 Years on the front lines
• CEO of Dealer Synergy
• Trained 10,000+ Automotive Sales Professionals

3. Sean V. Bradley
• Trained over 900+ dealership
• Co-Creator with wife, Karen Bradley, on #IS20G
• FranklinCovey Certified Trainer
• NSA CSP
• Pioneer of Video SEO
• Author of Googleopoly
• Entrepreneur (own 9 companies, 2 are in the Multi-Million
Dollar category

4. Where I came from
• First Generation in this country
• Projects in NY
• Poor
• Psychotic childhood
• Boys home for 3 years
• Got into trouble as a kid
• Only 1 year of College
• Divorced; left my wife and 10 month old baby
• Bad Credit
• No money, and no one to help me

5. Mind Set Vs. Skill Set

6. • YOU are NOT a Victim
• I am not a victim
• We are in control of what happens to us
• The Secret

8. - Michael Jordan

10. Why don't people lift weights?
Because They're Heavy
....It takes a long time to be an overnight success

11. Dealer Synergy Success Stories

12. Bill Dube Hyundai

13. Peruzzi Toyota

14. Rob Stewart

16. How to Actually Make Money… In
Car Sales
Just Follow the Money Map, It’s
All About the Numbers

17. Problem
You’re selling cars, but still not making money…

18. Dealership Averages
17,50
0+
10
$350-
$400
9.
6
Franchised
Dealerships
Average
Units
Sold per
Month
Average
Commission
per Car
Average
Salespeople
per
Dealership

19. Sales Professional Averages
Avg.
Commissi
on per Car
Avg.
Units
Sold per
Month
Monthl
y
Weekly Hourly Yearly
$350 9.6 $3,360 $781 $15.60 $40,320
$400 9.6 $3,840 $893 $17.80 $46,080
This doesn’t include time spent out of the Dealership Networking, Prospecting, Making
Phone Calls, Etc.
40k A Year… Not Bad Right?

21. So Why Is
This A
Reality?
Nobody Ever Showed You How To Make
Money…

22. The First Steps…
You Need To Know Your #’s
Expense
#’s Tax Rates
#’s ACPC
#’s

23. NEEDS
In Two Categories
Fixed
• Rent
• Car
• Etc.
Situational
• Child
Support
• Medical
Expense
s
• Etc.
Living
• Food
• Leisure
• Etc.
Incidentals
• Gas
• Tolls
• Etc.
Investment
s
• Stocks
• 401K
• Etc.
Expenses
WANTS

24. Using #’s
Fixed
$3,000
Situation
al
$1,000
Living
$1,000
Incidenta
ls
$1,000
Investme
nts
$2,000
Example Expenses
$8,000
$4,000 $12,000
Tax
Expense

25. Figuring Out Your ACPC
Second Step
Average Commission Per Copy
Spiffs Spins Bonus
Commissi
on
Salary $400

26. Find out what your dealerships average ACPC is!
What’s the Highest? What’s the Lowest? Where Do You fall?
$400 ACPC $520 ACPC$300 ACPC
Averag
e
ACPC

27. CarstobeSold
Expenses
$8,000
TaxRate
$4,00
0
ACPC
$400
Final Step
Number Crunching
Expenses
$12,000
How do you sell that many cars, and in turn make more money?
The Money Map!

29. Take Responsibility For
Your Numbers
Accountability
Graphic

30. But What if You’re Not a Sales
Person?
What If you’re a….
 Internet Coordinator
 BDC Rep
 Appointment Setter

31. @SeanVBradley 267.319.6776
Pay Plan Recommendations
Salary
Per Week
$400
Appointment
$1
Show
$15
Sale
$25

32. @SeanVBradley 267.319.6776
How Much Do You Want To
Make?
$2,500?$3,000?
IRS Wants $500 per Month

33. How Do You Get There?

34. Pay Plan Recommendations