SlideShare una empresa de Scribd logo
1 de 15
Descargar para leer sin conexión
Buy here:
http://student.land/mkt-421-final-exam-2017-version/
A __________ is a road map for the marketing activities of an organization for a specified
future time period, such as one year or five years.
marketing dashboard
marketing plan
operation plan
mission statement
What is meant by “accelerating the process?”
Increase advertising costs during product launch
Speed up new product time to market
Identify major competitors early
Create a new market space
The product life cycle refers to __________.
a concept that describes the stages a new product goes through from product concept to
commercialization
the average life span of a product
a concept that describes the stages a product goes through in the marketplace—early growth,
accelerated development, maturity, and decline
a concept that describes the stages a product goes through in the marketplace—introduction,
growth, maturity, and decline
Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He
is the
ultimate consumer in a pipeline from the producer through intermediaries, including the
clothing store. This pipeline is actually a _______.
marketing channel
marketing tunnel
consumer market
distribution matrix
What is the marketing objective for the growth stage of the product life cycle?
maintain brand loyalty
minimize promotion
increase market share
stress differentiation
In the nonprofit world of the performing arts, box office technology has essentially
remained the same since the 1980s. A company called Tessitura is trying to change that.
Tessitura is able to track every transaction with its patrons in one database. The
information collected includes ticket purchases, fund-raising, volunteering, and gift shop
purchases that will help symphonies, operas, and theaters develop customer profiles in
order to tailor their sales messages to specific individuals. In other words, Tessitura will
allow arts groups to engage in:
mainstream marketing
societal marketing
relationship marketing
market aggregation
Marketing refers to:
the production of products or services that will generate the highest return on investment.
the activity for creating, communicating, delivering, and exchanging offerings that benefit its
customers, the organization, its stakeholders, and society at large.
the activity involved in getting a product or service from the manufacturer to ultimate consumers
and organizational buyers.
the process of identifying target market segments for a product or service.
Variables such as location, the North American Industry Classification System (NAICS)
code, and type of buy are all examples of ways to:
promote NAFTA.
segment an organizational market.
forecast sales to a consumer market.
differentiate products.
While pricing objectives frequently reflect corporate goals, pricing constraints often
relate to:
stockholder demands.
conditions existing in the marketplace. an organization’s code of ethics.
the financial realities within the organization itself.
In personal branding, the “price” component of the marketing mix refers to:
The number of hours you spend job searching
The annual cost of maintaining online profiles (such as LinkedIn)
The expense associated with job-hunting
The salary range and job benefits you hope to receive
At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and
accidentally choke a child. This type of consumer or safety test occurs during the
__________ stage of the new-product process.
new-product strategy development
market testing
development
screening and evaluation
Customer value refers to:
the cluster of benefits that an organization promises customers to satisfy their needs.
the need of a customer to receive the highest quality product at the lowest possible price.
a statement that, before product development begins, identifies (1) a well-defined target market;
(2) specific customers’ needs, wants, and preferences; and (3) what the product will be and do
to satisfy consumers.
the unique combination of benefits received by targeted buyers that includes quality,
convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
Developing a pool of concepts to serve as candidates for new products is the
__________ stage of the new-product process.
idea generation
product development
open innovation
new-product strategy development
The goal of a SWOT analysis is to:
identify market research questions in order to develop new products for new market segments.
determine how raises, bonuses, and dividends will be paid.
identify the critical strategy-related factors that can impact the firm. reorganize the firm’s
marketing department.
Marketing research refers to:
the science of using observable human behavior in order to identify and solve marketing
problems.
the process of defining a marketing problem and opportunity, systematically collecting and
analyzing information, and recommending actions.
the use of information technology to find objective solutions to a marketing problem.
the process of systematically collecting and analyzing information in order to define a marketing
problem.
There is no single “generic” marketing plan that can apply to all organizations or all
institutions. Rather, the specific format for a marketing plan for an organization depends
on the following: the industry, the kind and complexity of the organization, and ________.
available resources
the financial investment needed
the competition
the target audience and purpose
Which of the following conditions are necessary for marketing to occur?
a quality product, a fair price, a clever method of promotion, and a place where a customer can
buy the product
two or more people, a product, a reasonable price, and a place to make an exchange
two or more people, a method of assessing needs, a way to communicate, and an exchange
two or more parties with unsatisfied needs, a desire and an ability to satisfy them, a way to
communicate, and something to exchange
Online retail purchases by consumers can be the result of several very different
approaches, which include: (1) paying dues to become a member of an online discount
service; (2) participating in an online auction; (3) going directly to online malls; and (4)
_______.
participating in a buying cooperative becoming a secret shopper
using a shopping “bot” to search for a product at locations with the best price becoming a
member of a research group that evaluates new products
Environmental scanning refers to:
assessing any possible negative impact a firm’s activities might have on the local ecology.
setting up a regular schedule to assess the performance of different divisions within a firm.
continually acquiring information on events occurring outside the organization to identify and
interpret potential trends.
initiating an internal talent search to identify employees who can think “outside the box” to
generate solutions to marketing problems caused by changes in the marketing environment.
Relationship selling refers to:
the assignment of a single salesperson to a single customer throughout the entire sales
process.
the practice of building ties to customers based on a salesperson’s attention and commitment to
customer needs over time.
when suppliers and sellers combine their expertise and resources to create customized
solutions; commit to joint planning; and share customer, competitive, and company information
for their mutual benefit, and ultimately the customer.
the practice of maintaining contact with a customer on a regularly scheduled basis following the
initial sale of a product or service.
A global marketing strategy refers to:
the strategy currently used by most U.S. domestic firms that when entering a new international
market, these firms offer only those products that require the least amount of product
adaptation.
the global strategy of seeking out already established firms in other nations and selling them the
rights to manufacture and distribute the firm’s products through a host nation’s local businesses.
the strategy of transnational firms that employ the practice of standardizing marketing activities
when there are cultural similarities and adapting them when cultures differ.
the strategy used by multinational firms that have as many different product variations, brand
names, and advertising programs as countries in which they do business.
Segmentation based on some subjective mental or emotional attributes, aspirations, or
needs of prospective customers is referred to as:
socioeconomic segmentation.
psychosocial segmentation.
affective segmentation.
psychographic segmentation.
Computer-based networks that trigger actions by sensing changes in the real or digital
world are known as:
global marketing platforms.
convergent systems.
intelligence technologies.
smart systems.
The study of similarities and differences among consumers in two or more nations or
societies is referred to as __________.

Más contenido relacionado

La actualidad más candente

Marketing Management for MBA
Marketing Management for MBAMarketing Management for MBA
Marketing Management for MBARofidah Azman
 
Chap 11 understanding marketing processes and consumer behavior
Chap 11 understanding marketing processes and consumer behaviorChap 11 understanding marketing processes and consumer behavior
Chap 11 understanding marketing processes and consumer behaviorMemoona Qadeer
 
Marketing Management, Strategic Marketing Management & Marketing Strategy
Marketing Management, Strategic Marketing Management & Marketing StrategyMarketing Management, Strategic Marketing Management & Marketing Strategy
Marketing Management, Strategic Marketing Management & Marketing StrategyHiba shaikh & Varda shaikh
 
Fundamentals of marketing
Fundamentals of marketingFundamentals of marketing
Fundamentals of marketingmayankvns
 
Unit 2 market segmentation - Class 11 - CBSE - 2016/17
Unit 2   market segmentation - Class 11 - CBSE - 2016/17Unit 2   market segmentation - Class 11 - CBSE - 2016/17
Unit 2 market segmentation - Class 11 - CBSE - 2016/17Lovell Menezes
 
Essentials Of Marketing
Essentials Of MarketingEssentials Of Marketing
Essentials Of Marketingkkjjkevin03
 
Mba – marketing management
Mba – marketing managementMba – marketing management
Mba – marketing managementBabasab Patil
 
Marketing concepts pres1
Marketing concepts pres1Marketing concepts pres1
Marketing concepts pres1Virtu Institute
 
Key Concepts In Marketing
Key Concepts In MarketingKey Concepts In Marketing
Key Concepts In Marketinglamanansala
 
Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1Virtu Institute
 
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
DIFFERENT APPROACHES TO THE STUDY OF MARKETINGDIFFERENT APPROACHES TO THE STUDY OF MARKETING
DIFFERENT APPROACHES TO THE STUDY OF MARKETINGDEVIKA ANTHARJANAM
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Managementdrpvkhatrissn
 
Marketing management complete PPT
Marketing management complete PPTMarketing management complete PPT
Marketing management complete PPTYatin Sharma
 

La actualidad más candente (19)

Marketing Management for MBA
Marketing Management for MBAMarketing Management for MBA
Marketing Management for MBA
 
Chap 11 understanding marketing processes and consumer behavior
Chap 11 understanding marketing processes and consumer behaviorChap 11 understanding marketing processes and consumer behavior
Chap 11 understanding marketing processes and consumer behavior
 
Marketing Management, Strategic Marketing Management & Marketing Strategy
Marketing Management, Strategic Marketing Management & Marketing StrategyMarketing Management, Strategic Marketing Management & Marketing Strategy
Marketing Management, Strategic Marketing Management & Marketing Strategy
 
Fundamentals of marketing
Fundamentals of marketingFundamentals of marketing
Fundamentals of marketing
 
Unit 2 market segmentation - Class 11 - CBSE - 2016/17
Unit 2   market segmentation - Class 11 - CBSE - 2016/17Unit 2   market segmentation - Class 11 - CBSE - 2016/17
Unit 2 market segmentation - Class 11 - CBSE - 2016/17
 
Effect of Pull and Push Marketing Strategies in the Pharmaceutical Field
Effect of Pull and Push Marketing Strategies in the Pharmaceutical FieldEffect of Pull and Push Marketing Strategies in the Pharmaceutical Field
Effect of Pull and Push Marketing Strategies in the Pharmaceutical Field
 
Key terms marketing
Key terms   marketingKey terms   marketing
Key terms marketing
 
Managing brand equity
Managing brand equityManaging brand equity
Managing brand equity
 
Essentials Of Marketing
Essentials Of MarketingEssentials Of Marketing
Essentials Of Marketing
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Mba – marketing management
Mba – marketing managementMba – marketing management
Mba – marketing management
 
Marketing concepts pres1
Marketing concepts pres1Marketing concepts pres1
Marketing concepts pres1
 
Key Concepts In Marketing
Key Concepts In MarketingKey Concepts In Marketing
Key Concepts In Marketing
 
Marketing concepts.pptx
Marketing concepts.pptxMarketing concepts.pptx
Marketing concepts.pptx
 
Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1
 
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
DIFFERENT APPROACHES TO THE STUDY OF MARKETINGDIFFERENT APPROACHES TO THE STUDY OF MARKETING
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Chap5
Chap5Chap5
Chap5
 
Marketing management complete PPT
Marketing management complete PPTMarketing management complete PPT
Marketing management complete PPT
 

Destacado

Manual de Identidade Visual - Andiamo Eventos
Manual de Identidade Visual - Andiamo EventosManual de Identidade Visual - Andiamo Eventos
Manual de Identidade Visual - Andiamo EventosAlexsandro Oliveira
 
роль біб.громадськості в забезпеченні принципу
роль біб.громадськості в забезпеченні принципуроль біб.громадськості в забезпеченні принципу
роль біб.громадськості в забезпеченні принципуЦрб Д.и.чижевського
 
Lecture 3 rock & cave churchs of Tigray
Lecture 3 rock & cave churchs of TigrayLecture 3 rock & cave churchs of Tigray
Lecture 3 rock & cave churchs of TigrayBekark
 
Ecosistema de una Smart City
Ecosistema de una Smart CityEcosistema de una Smart City
Ecosistema de una Smart CitySmart University
 
A z oils and butter profiling
A z oils and butter profilingA z oils and butter profiling
A z oils and butter profilingTony Bui
 

Destacado (8)

віртуальні сервіси бібліотек
віртуальні сервіси бібліотеквіртуальні сервіси бібліотек
віртуальні сервіси бібліотек
 
Angel trabajo
Angel trabajoAngel trabajo
Angel trabajo
 
Evaluacion a slideshare
Evaluacion a slideshareEvaluacion a slideshare
Evaluacion a slideshare
 
Manual de Identidade Visual - Andiamo Eventos
Manual de Identidade Visual - Andiamo EventosManual de Identidade Visual - Andiamo Eventos
Manual de Identidade Visual - Andiamo Eventos
 
роль біб.громадськості в забезпеченні принципу
роль біб.громадськості в забезпеченні принципуроль біб.громадськості в забезпеченні принципу
роль біб.громадськості в забезпеченні принципу
 
Lecture 3 rock & cave churchs of Tigray
Lecture 3 rock & cave churchs of TigrayLecture 3 rock & cave churchs of Tigray
Lecture 3 rock & cave churchs of Tigray
 
Ecosistema de una Smart City
Ecosistema de una Smart CityEcosistema de una Smart City
Ecosistema de una Smart City
 
A z oils and butter profiling
A z oils and butter profilingA z oils and butter profiling
A z oils and butter profiling
 

Similar a Mkt 421 final exam

MKT 421 Final Exam (2017 version)
MKT 421 Final Exam (2017 version)MKT 421 Final Exam (2017 version)
MKT 421 Final Exam (2017 version)AlexisMontoyas
 
MKT 421 Final Exam (2017 version)
MKT 421 Final Exam (2017 version)MKT 421 Final Exam (2017 version)
MKT 421 Final Exam (2017 version)AlexisMontoyas
 
Mkt 421 final exam guide (new)
Mkt 421 final exam guide (new)Mkt 421 final exam guide (new)
Mkt 421 final exam guide (new)razzsinghchowdary1
 
Mkt 421 Believe Possibilities / snaptutorial.com
Mkt 421   Believe Possibilities / snaptutorial.comMkt 421   Believe Possibilities / snaptutorial.com
Mkt 421 Believe Possibilities / snaptutorial.comDavis33a
 
Study on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintStudy on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintPrateek Gahlot
 
Marketing Mix & Psychology
Marketing Mix & Psychology Marketing Mix & Psychology
Marketing Mix & Psychology Sidra Akhtar
 
MKT 421 Exceptional Education - snaptutorial.com
MKT 421   Exceptional Education - snaptutorial.comMKT 421   Exceptional Education - snaptutorial.com
MKT 421 Exceptional Education - snaptutorial.comDavisMurphyB14
 
Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)kelly112
 
Marketing for 21st century
Marketing for 21st centuryMarketing for 21st century
Marketing for 21st centuryRonak Modi
 
MKT 421 Education Specialist / snaptutorial.com
MKT 421 Education Specialist / snaptutorial.comMKT 421 Education Specialist / snaptutorial.com
MKT 421 Education Specialist / snaptutorial.comMcdonaldRyan100
 
Consumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docxConsumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docxmaxinesmith73660
 
Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2shrutika1991
 
Module2 puno geneblazo_targa_lopez_oblena_mostoles
Module2 puno geneblazo_targa_lopez_oblena_mostolesModule2 puno geneblazo_targa_lopez_oblena_mostoles
Module2 puno geneblazo_targa_lopez_oblena_mostolesALEXISPUNO
 

Similar a Mkt 421 final exam (20)

MKT 421 Final Exam (2017 version)
MKT 421 Final Exam (2017 version)MKT 421 Final Exam (2017 version)
MKT 421 Final Exam (2017 version)
 
MKT 421 Final Exam (2017 version)
MKT 421 Final Exam (2017 version)MKT 421 Final Exam (2017 version)
MKT 421 Final Exam (2017 version)
 
Mkt 421 final exam guide (new)
Mkt 421 final exam guide (new)Mkt 421 final exam guide (new)
Mkt 421 final exam guide (new)
 
Mkt 421 Believe Possibilities / snaptutorial.com
Mkt 421   Believe Possibilities / snaptutorial.comMkt 421   Believe Possibilities / snaptutorial.com
Mkt 421 Believe Possibilities / snaptutorial.com
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Study on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintStudy on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paint
 
Marketing Mix & Psychology
Marketing Mix & Psychology Marketing Mix & Psychology
Marketing Mix & Psychology
 
MKT 421 Exceptional Education - snaptutorial.com
MKT 421   Exceptional Education - snaptutorial.comMKT 421   Exceptional Education - snaptutorial.com
MKT 421 Exceptional Education - snaptutorial.com
 
Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)
 
Marketing for 21st century
Marketing for 21st centuryMarketing for 21st century
Marketing for 21st century
 
MKT 421 Education Specialist / snaptutorial.com
MKT 421 Education Specialist / snaptutorial.comMKT 421 Education Specialist / snaptutorial.com
MKT 421 Education Specialist / snaptutorial.com
 
Consumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docxConsumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docx
 
Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2
 
Module2 puno geneblazo_targa_lopez_oblena_mostoles
Module2 puno geneblazo_targa_lopez_oblena_mostolesModule2 puno geneblazo_targa_lopez_oblena_mostoles
Module2 puno geneblazo_targa_lopez_oblena_mostoles
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Marketing management
Marketing management Marketing management
Marketing management
 
Social Marketing Essay
Social Marketing EssaySocial Marketing Essay
Social Marketing Essay
 
Topics For Research Essay
Topics For Research EssayTopics For Research Essay
Topics For Research Essay
 
Marketing
MarketingMarketing
Marketing
 
Marketing
MarketingMarketing
Marketing
 

Último

Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 

Último (20)

Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 

Mkt 421 final exam

  • 1. Buy here: http://student.land/mkt-421-final-exam-2017-version/ A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. marketing dashboard marketing plan operation plan mission statement What is meant by “accelerating the process?” Increase advertising costs during product launch
  • 2. Speed up new product time to market Identify major competitors early Create a new market space The product life cycle refers to __________. a concept that describes the stages a new product goes through from product concept to commercialization the average life span of a product a concept that describes the stages a product goes through in the marketplace—early growth, accelerated development, maturity, and decline a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline
  • 3. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a _______. marketing channel marketing tunnel consumer market distribution matrix What is the marketing objective for the growth stage of the product life cycle? maintain brand loyalty
  • 4. minimize promotion increase market share stress differentiation In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. In other words, Tessitura will allow arts groups to engage in: mainstream marketing societal marketing
  • 5. relationship marketing market aggregation Marketing refers to: the production of products or services that will generate the highest return on investment. the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers. the process of identifying target market segments for a product or service. Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to:
  • 6. promote NAFTA. segment an organizational market. forecast sales to a consumer market. differentiate products. While pricing objectives frequently reflect corporate goals, pricing constraints often relate to: stockholder demands. conditions existing in the marketplace. an organization’s code of ethics. the financial realities within the organization itself. In personal branding, the “price” component of the marketing mix refers to:
  • 7. The number of hours you spend job searching The annual cost of maintaining online profiles (such as LinkedIn) The expense associated with job-hunting The salary range and job benefits you hope to receive At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process. new-product strategy development market testing development screening and evaluation
  • 8. Customer value refers to: the cluster of benefits that an organization promises customers to satisfy their needs. the need of a customer to receive the highest quality product at the lowest possible price. a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers’ needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers. the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process. idea generation
  • 9. product development open innovation new-product strategy development The goal of a SWOT analysis is to: identify market research questions in order to develop new products for new market segments. determine how raises, bonuses, and dividends will be paid. identify the critical strategy-related factors that can impact the firm. reorganize the firm’s marketing department. Marketing research refers to: the science of using observable human behavior in order to identify and solve marketing problems.
  • 10. the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. the use of information technology to find objective solutions to a marketing problem. the process of systematically collecting and analyzing information in order to define a marketing problem. There is no single “generic” marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and ________. available resources the financial investment needed the competition
  • 11. the target audience and purpose Which of the following conditions are necessary for marketing to occur? a quality product, a fair price, a clever method of promotion, and a place where a customer can buy the product two or more people, a product, a reasonable price, and a place to make an exchange two or more people, a method of assessing needs, a way to communicate, and an exchange two or more parties with unsatisfied needs, a desire and an ability to satisfy them, a way to communicate, and something to exchange Online retail purchases by consumers can be the result of several very different approaches, which include: (1) paying dues to become a member of an online discount service; (2) participating in an online auction; (3) going directly to online malls; and (4) _______.
  • 12. participating in a buying cooperative becoming a secret shopper using a shopping “bot” to search for a product at locations with the best price becoming a member of a research group that evaluates new products Environmental scanning refers to: assessing any possible negative impact a firm’s activities might have on the local ecology. setting up a regular schedule to assess the performance of different divisions within a firm. continually acquiring information on events occurring outside the organization to identify and interpret potential trends. initiating an internal talent search to identify employees who can think “outside the box” to generate solutions to marketing problems caused by changes in the marketing environment. Relationship selling refers to: the assignment of a single salesperson to a single customer throughout the entire sales process.
  • 13. the practice of building ties to customers based on a salesperson’s attention and commitment to customer needs over time. when suppliers and sellers combine their expertise and resources to create customized solutions; commit to joint planning; and share customer, competitive, and company information for their mutual benefit, and ultimately the customer. the practice of maintaining contact with a customer on a regularly scheduled basis following the initial sale of a product or service. A global marketing strategy refers to: the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation. the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm’s products through a host nation’s local businesses.
  • 14. the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ. the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business. Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as: socioeconomic segmentation. psychosocial segmentation. affective segmentation.
  • 15. psychographic segmentation. Computer-based networks that trigger actions by sensing changes in the real or digital world are known as: global marketing platforms. convergent systems. intelligence technologies. smart systems. The study of similarities and differences among consumers in two or more nations or societies is referred to as __________.