1. PERSONAL BRAND EXPLORATION
Deandre Mathis
Project & Portfolio I: Week 1
July 5, 2022

2. I started my career in the US Army. I spent my
years here making mistakes. These mistakes
made me learn how to be a great leader. I want
to pass this along to those just starting out in the
entertainment industry. I want people to learn
from my mistakes before they make them.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Talent Manager
• Community Manager
• Model/Talent Recruiter
Hero Archetype - My archetype is
Hero. It says I am generally self-
confident and motivational. These
mixed with my ability to be analytical
make for a great combination for
management amongst people.
Management for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Managers in Talent, Modeling, and Entertainment
TARGET AUDIENCE
Kailey Micheal R.
Outreach Plan:
• I will make a social media account and really start
planning for my business.
• I will use social media to contact him.
• I will contact him before then end of my time at Full Sail.
PROFILE
PICTURE
Social Media Manager
Michelle
Outreach Plan:
• I will prepare to ask to possibly intern under her.
• I will email and contact Michelle through her company’s
social media
• I will contact her towards the end of my time at Full Sail.
Talent Manager at Slate
Models
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE [TITLE] at [COMPANY]

5. GOALS
Short Term: (Upon Graduation, 2023)
• Have a physical business location. Have an online
presence for my business started.
Mid Term: (2029)
• I want to have a decently known business in the area.
I also want to start a non-profit or a free mixer that
allows people to meet on a regular basis
Long Term: (2035)
• I want to have a well known business in the Orlando
area. I also want to have a connection with Full Sail’s
business programs for students to intern under me

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Analyzing Data
SOFT
HARD
Novice / Adept / Expert
Organization Novice / Adept / Expert
Networking Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Using Spreadsheets Effectively
SOFT
HARD
Novice / Adept / Expert
Making Effective Powerpoints Novice / Adept / Expert
Professional communication Novice / Adept / Expert
Webpage communication Novice / Adept / Expert

7. I help novice business people connect with
others by giving them the best opportunity
and space to connect with each other.
PROMISE

8. CREDENTIALS
Work Experience:
• 92f US Army
• Photography
Education:
• High School Diploma Pike County High
School
• Music Business, B.S., Full Sail University (2023)
Leadership Roles:
• Host at Networking events
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Deandre Mathis
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full Sail Entertainment Business B.S. (2023)
Leadership Experience:
• Host of various networking events
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Deandre Mathis
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Full Sail Entertainment Business B.S. (2023)
Leadership Experience:
• Host of various networking events
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For those working alone in the entertainment
industry, I provide a casual space for you to meet
and talk because it is hard to meet others in
professional environments.
“CARELESSGENERATION”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Event
‣ Date | Location
• Event
‣ Date | Location
• Full Sail Talent Show
‣ September 2022 | Full Sail University
Digital Marketing
• I will continue and get better at posting my personal content
and my professional content
• Primary Tools: I will use TikTok and Instagram for my
content. I will have post consistently about my professional
business.
• Website: I will watch and analyze myself and my marketing to
understand what works and grows and what I lack.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want to find a mentor who sees the things I have to
offer and who can give me a better sense of direction
with my goals.
Formal Education
• Full Sail (2023)
Technical Skills
• Learn more about different programs, like PowerPoint
and Excel
• Learn more about how effective managers operate
Soft Skills
• Posting consistently on social media, both professional
and a business one
• Better communication through emails and the internet

14. Deandre Mathis
You know how many people try to do everything themselves? Well, I have
an organization where you can be the best at what you do and find people
to help you do the rest. I offer a connection hub for talents to meet and
make magic through their projects.
Picture of You
Goes Here

15. REFERENCES
https://www.upwork.com/freelancers/~0160c9b20fc940ebb8
https://www.slatemodels.com