Book review of "The Power of Nice" by Linda Kaplan Thaler & Robin Koval. Best paired with my blog post - "Why PR Need The Power Of Nice"

1. The Power of Nice:
How to Conquer the Business World With Kindness
By Linda Kaplan Thaler & Robin Koval
Deanna Payson
PRL 725

2. Key Lessons
• Being nice is the right thing to do.
• Being nice will make you successful.
• Being nice will make you HAPPY.

3. "You have to treat everyone
you meet as if they are the most
important person in the world -
because they are."

4. "Our success was not won with
pitchforks and spears, but with
flowers and chocolates..."

5. "Yes, a random act of kindness
can help you become wealthier,
healthier and wiser. But, most
of all, it will make you happier."

6. How do we achieve the power
of nice?
1. Listen
2. Be genuine
3. Befriend all
4. End the "no" chain
5. Learn & practice empathy

7. 1) Listen
"When you let the other guy's brilliance
shine through, you not only gain new
information, you also earn their goodwill."

8. 2) Be genuine
"His grin, his mannerisms, his approach to
life all exuded sincerity. He wore his heart
on his sleeve. There was nothing devious
about him."

9. 3) Befriend all
"When you learn to shed the 'me vs. you'
mentality, you open up opportunities for
everyone."

10. 4) End the "No" chain
"Don't tell others what you're against...tell
them what you're for."

11. 5) Learn & practice empathy
"People who are able to understand what
others are feeling and see things from their
perspective are happier, more popular,
and have better love lives. They're also
more successful in business."

12. Opinion
• Be sure that one principle does not
overwhelm another.
• Kindness does not excuse cruelty.
• Otherwise....an easy & essential read!

13. References
Linda, T., & Robin, K. (2006). The power of nice: how to conquer the business
world with kindness. New York: Currency Doubleday