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Blogging is a Strategy<br />Presented by Community Organizer 2.0<br />

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It’s Easy To Start A Nonprofit Blog<br />http://www.flickr.com/photos/21309047@N00/85515856/<br />

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But hard to make it successful<br />

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Our website is B-O-R-I-N-G<br />Yeah! Everyone is blogging. We should try that.<br />Someone told us we should BLOG<br />

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Without a Strategy, <br />Problems Arise<br />http://www.flickr.com/photos/97651299@N00/3557444830/<br />

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I can’t think of anything to write. Got ideas?<br />Ikeep writing the same old thing<br />I blog when the inspiration hits…<br />

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Not surprisingly, the blog is not meeting expectations<br />

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I thought blogging led to more website readers?<br />I thought blogging led to online donations?<br />No one is reading our blog. What’s up with that? <br />

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Blogging is a Tool, not an Idea<br />

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Effective Blogging Requires Planning<br />

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I blog to support our program and organizational goals<br />

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List Organization and Program Goals<br />(Examples of Goals)<br />Maintain current membership level<br />10% in individual donors<br />Build a new study center<br />

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Create a List of Related Topics<br />News/Updates<br />Campaign Info<br />Behind the Scenes<br />Calls to Action<br />Personal Stories<br />Achievements<br />

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Write With Your Audience in Mind<br />Overseas <br />donors<br />Local activists <br />

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Answer Their Questions <br />Who’s running this agency?<br />What are you accomplishing with my money?<br />What is the larger picture?<br />What other things do they do?<br />

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Offer Relevant Information <br />http://www.flickr.com/photos/78607248@N00/106810075/<br />

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Offering RELEVANT information maintains connections<br />Brings in new fans, too<br />And inspires action <br />

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Move Readers Towards Your Goals<br />Did you read that article about animal rights? <br />Yeah, and then I signed the petition!<br />

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Examples of Strategic Blogging<br />

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Don’t Forget to Measure!<br />Email list subscribers are up 5%- and they’re all blog readers!<br />10 readers signed the petition<br />100 readers clicked to make a donation<br />Staff interviews get the least traffic<br />

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After You Measure, Adjust!<br />People donate after client profiles, though<br />No more staff interviews<br />More client profiles!<br />http://www.flickr.com/photos/27403767@N00/1184346933/<br />

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Strategic Blogging Moves Your Organization Forward<br />

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Created by:<br /> Community Organizer 2.0<br />Debra Askanase<br />debra@communityorganizer20.com<br />www.communityorganizer20.com<br />Twitter: @askdebra<br />

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All photos courtesy of Flickr, Creative Commons licenses. Many thanks for the use of photos from these photo sets: <br /><ul><li>“Blogging” by Mike Licht, notionscapital.com</li></ul>http://www.flickr.com/photos/notionscapital/sets/72157604000142049/<br /><ul><li> “Doll Creatures – Group Shots” by Cathy Cullis</li></ul>http://www.flickr.com/photos/novembermoon/sets/72157594480493999/<br />