The Personal Organization: Creating The
New Mix<br />Creating action-ready tribes by getting personal<br />Debra Askanase, Community Organizer 2.0<br />Image by moriza, creative commons<br />

“Lasting and substantive change can
be best effected by a group of people connected to each other, to a leader and to an idea”<br /><ul><li>Seth Godin, Tribes author</li></li></ul><li>A logo does twice the work to create this kind of connection<br />http://www.flickr.com/photos/57038784@N00/2215481444/<br />

Who would you rather tweet
to? <br />

The np techie-singing bartender or
the leading domestic hunger-relief charity? <br />

Really connecting as an entity
means <br />Be genuine<br />Be honest<br />Really engage in conversation<br />Invest in developing relationships<br />letting individuals shine too<br />http://www.flickr.com/photos/pinksherbet/4456978157/in/photostream/<br />

Each social media platform offers
many ways to be a personal organization<br />Select ideas and practices that fit<br />http://www.flickr.com/photos/14228046@N03/4092794246/<br />

Making the organization personal: ideas
in practices<br />http://www.flickr.com/photos/38079717@N00/4441658222/<br />

1. Message enthusiastic fans personally<br
/>

2. Create a private Facebook
group for highly engaged online followers<br />

3. Connect personally as a
friend <br />*I bet he divides his Facebook friends into lists<br />

4. Use groups to create
connections and conversation around a topic<br />

List your employer<br />Know how
to use friend lists<br />Understand and create appropriate privacy settings<br />Your personal account: tips for mixing the personal and professional<br />Be sensible about your public content<br />

Making the organization personal:<br />Ideas
in practice<br />http://www.flickr.com/photos/59077136@N00/5042764163/<br />

1. Create a personal organizational
profile<br />Official twitter<br />Ed’s personal twitter<br />

2. Create lists that recognize
and reward <br />

3. Display who is tweeting
for the organization<br />

4. Combine your personal/professional profile
<br />

Making the organization personal: some
practices and examples<br />http://www.flickr.com/photos/38577737@N07/4305859251/<br />

1. Sign up employees to
Linkedin<br />

2. Feed social media into
company profile<br />

3. Join groups, be helpful<br
/>

4. Disclose affiliations when answering
questions related to your agency<br />

5. Answer questions, ask questions<br
/>

6. Start a group<br />

7. Create Linkedin connections <br
/>

Making the organization personal: practices
and examples<br />http://www.flickr.com/photos/9106303@N05/2493066577/<br />

1. Blogging Executive Directors<br />

2. Staff contribute to the
organizational blog<br />

3. Staff have their own
(sub) blogs<br />

4. Maintain an independent blog<br
/>

Make your organization’s presence personal…<br
/>and turn your connections into a Tribe<br />http://www.flickr.com/photos/kk/4076104375/in/photostream/<br />

How are you showing your
many colors? <br />http://www.flickr.com/photos/73207064@N00/404319562/<br />

Resources<br />Interview with Seth Godin
about Tribes:<br />http://www.wired.com/epicenter/2009/02/ted-seth-godin/<br />Managing your personal and professional brand in social media: <br />http://www.slideshare.net/farra/personal-professional-brand-in-social-media-trompeter<br />Resources on mixing personal and professional brand from Big Duck Communications:<br />http://www.bigducknyc.com/find/personal<br />

I build engagement strategies and
create return on engagement<br />Want to work with me? <br />

Debra Askanase<br />Digital Strategist, Founder<br
/>debra@communityorganizer20.com<br />Twitter: @askdebra<br />Linkedin: www.linkedin.com/in/debraaskanase<br />Slideshare: www.slideshare.net/debask<br />