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The Personal Organization: Creating The New Mix,[object Object],Creating action-ready tribes by getting personal,[object Object],Debra Askanase, Community Organizer 2.0,[object Object],Image by moriza, creative commons,[object Object]
“Lasting and substantive change can be best effected by a group of people connected to each other, to a leader and to an idea”,[object Object],[object Object],[object Object]
Who would you rather tweet to? ,[object Object]
The np techie-singing bartender or the leading domestic hunger-relief charity? ,[object Object]
Really connecting as an entity means ,[object Object],Be genuine,[object Object],Be honest,[object Object],Really engage in conversation,[object Object],Invest in developing relationships,[object Object],letting individuals shine too,[object Object],http://www.flickr.com/photos/pinksherbet/4456978157/in/photostream/,[object Object]
Each social media platform offers many ways to be a personal organization,[object Object],Select ideas and practices that fit,[object Object],http://www.flickr.com/photos/14228046@N03/4092794246/,[object Object]
Making the organization personal: ideas in practices,[object Object],http://www.flickr.com/photos/38079717@N00/4441658222/,[object Object]
1. Message enthusiastic fans personally,[object Object]
2. Create a private Facebook group for highly engaged online followers,[object Object]
The Personal Organization: The New Mix
3. Connect personally as a friend ,[object Object],*I bet he divides his Facebook friends into lists,[object Object]
4. Use groups to create connections and conversation around a topic,[object Object]
List your employer,[object Object],Know how to use friend lists,[object Object],Understand and create appropriate privacy settings,[object Object],Your personal account: tips for mixing the personal and professional,[object Object],Be sensible about your public content,[object Object]
The Personal Organization: The New Mix
Making the organization personal:,[object Object],Ideas in practice,[object Object],http://www.flickr.com/photos/59077136@N00/5042764163/,[object Object]
1. Create a personal organizational profile,[object Object],Official twitter,[object Object],Ed’s personal twitter,[object Object]
2. Create lists that recognize and reward ,[object Object]
3. Display who is tweeting for the organization,[object Object]
4. Combine your personal/professional profile ,[object Object]
Making the organization personal: some practices and examples,[object Object],http://www.flickr.com/photos/38577737@N07/4305859251/,[object Object]
1. Sign up employees to Linkedin,[object Object]
2. Feed social media into company profile,[object Object]
3. Join groups, be helpful,[object Object]
4. Disclose affiliations when answering questions related to your agency,[object Object]
5. Answer questions, ask questions,[object Object]
6. Start a group,[object Object]
7. Create Linkedin connections ,[object Object]
Making the organization personal: practices and examples,[object Object],http://www.flickr.com/photos/9106303@N05/2493066577/,[object Object]
1. Blogging Executive Directors,[object Object]
The Personal Organization: The New Mix
The Personal Organization: The New Mix
The Personal Organization: The New Mix
The Personal Organization: The New Mix
2. Staff contribute to the organizational blog,[object Object]
The Personal Organization: The New Mix
The Personal Organization: The New Mix
3. Staff have their own (sub) blogs,[object Object]
4. Maintain an independent blog,[object Object]
Make your organization’s presence personal…,[object Object],and turn your connections into a Tribe,[object Object],http://www.flickr.com/photos/kk/4076104375/in/photostream/,[object Object]
How are you showing your many colors? ,[object Object],http://www.flickr.com/photos/73207064@N00/404319562/,[object Object]
Resources,[object Object],Interview with Seth Godin about Tribes:,[object Object],http://www.wired.com/epicenter/2009/02/ted-seth-godin/,[object Object],Managing your personal and professional brand in social media: ,[object Object],http://www.slideshare.net/farra/personal-professional-brand-in-social-media-trompeter,[object Object],Resources on mixing personal and professional brand from Big Duck Communications:,[object Object],http://www.bigducknyc.com/find/personal,[object Object]
I build engagement strategies and create return on engagement,[object Object],Want to work with me? ,[object Object]
Debra Askanase,[object Object],Digital Strategist, Founder,[object Object],debra@communityorganizer20.com,[object Object],Twitter: @askdebra,[object Object],Linkedin: www.linkedin.com/in/debraaskanase,[object Object],Slideshare: www.slideshare.net/debask,[object Object]
The Personal Organization: The New Mix

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Notas del editor

  1. http://www.flickr.com/photos/moriza/2565606353/
  2. http://www.wired.com/epicenter/2009/02/ted-seth-godin/
  3. http://www.flickr.com/photos/kk/4076104375/in/photostream/
  4. http://www.flickr.com/photos/46602640@N00/141951840/