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Best Practices Using Linkedin and Facebook for Youth Entrepreneurship

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Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.

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Best Practices Using Linkedin and Facebook for Youth Entrepreneurship

  1. 1. YBI Best Practices for Social Network Engagement<br />
  2. 2. The social media funnel<br />
  3. 3. It’s about sharing information and developing a trusted network, not broadcasting<br />
  4. 4. It’s about the larger conversation, insider views, not broadcasting<br />
  5. 5. It’s about RELATIONSHIPS, not broadcasting<br /><br />
  6. 6. Develop engaging practices<br />Real interaction, personal engagement<br />Value-added content<br />Regular programming<br />Participation entry paths<br />Creating a participation strategy in each channel<br />Hhh<br />Conversation starters<br />Open-ended questions<br />
  7. 7. Keep your specific goals in mind<br />Entrepreneur recruitment and engagement<br />
  8. 8. Recruiting and supporting mentors<br />
  9. 9. General awareness marketing<br />
  10. 10. Special events and campaigns<br />
  11. 11. YBI network practices<br />Notes from the field:<br />Israel, Bolivia, Trinidad and Tobago, Scotland, United States, Canada, Argentina<br /><br />
  12. 12. Using Linkedin: giving mentors space to thrive<br />Comfortable online space for older mentors<br />Expands mentor network<br />Offers youth businesses wider access to expertise<br />
  13. 13.
  14. 14. Knowledge-sharing and support<br />PSYBT (Scotland): 50-50 mix of businesses and mentors in the group, asking questions and offering advice<br />PSYBT bonus result: mentors and businesses began writing each other’s recommendations<br />
  15. 15. Connections across the network<br />Open to all mentors in Latin America: <br />Cross-country connections and knowledge-sharing<br />
  16. 16. Deepening involvement<br />Private Linkedin Group for YBI Forum Attendees:<br />Offering real participation in shaping the agenda<br />
  17. 17. Facebook: utilizing features to create engagement, attract loan inquiries<br />Keren Shemesh (Israel): custom Welcome Tabs, email capture, photo contests, photo catalogue<br />Youth Business Trinidad and Tobago: attract new entrepreneurs through events, cross-promote with Youth Council<br />Canada Youth Business (CYBF): engagement, cross-promoting webinars and events<br />
  18. 18.
  19. 19. Israel: success using it to promote the businesses, attract new loan inquiries<br />Custom welcome tab, email capture<br />
  20. 20. Businesses add a representative photo<br />The photo with the most number of “likes” in July won a prize<br />Brings in new fans! <br />
  21. 21. Unique offers only found on the Facebook Page!<br />
  22. 22. Trinidad & Tobago Group: new loan inquiries, use for inviting to events, cross-posts with T&T Youth Council<br />
  23. 23. T&T: Events bring many new members to the quarterly business club meetings, 10% new members to annual youth symposium<br />
  24. 24. Bolivia: new loan inquiries, entrepreneur interest<br />
  25. 25. USA: using Facebook to promote a new organization and attract initial interest<br />
  26. 26. Canada: the online space talking about youth business, many private loan inquiries, #1 or 2 loan referral source<br />
  27. 27. Twitter: awareness, recruitment, engagement<br />Canada (CYBF) is using Twitter to connect with entrepreneurs very successfully. A lot of private questions and loan inquiries through Twitter. Pushes youth entrepreneurship in Canada, not the program.<br />
  28. 28.
  29. 29. “The person they can lean on when seeking information, become a personality behind the name”<br />
  30. 30. Thinking about YBI as a networked nonprofit<br />Image courtesy of Beth Kanter:<br />
  31. 31. A networked nonprofit<br />Co-promotes and cross-promotes<br />Refers to and supports each other<br />Breaks down walls between the organization and the stakeholder<br />Shares and learns from each other, and the industry<br />The entire network benefits from each others’ successes<br />
  32. 32. The complete picture<br />Define your goals<br />Choose your platforms<br />Create an engagement strategy on each platform<br />Experiment, engage, move people to action<br />Integrate into communication goals <br />How can you network your nonprofit?<br /><br />
  33. 33. Thank You!<br /><br />@askdebra<br />Buzz: daskanase<br /><br />