The following presentation provides a snapshot of the tools and tactics that Gemini Studio developed to increase vet referrals and build pet owner and community awareness of Animal Emergency & Referral Associates’ (AERA) critical care and emergency services.

2. The following presentation
provides a snapshot of
the tools and tactics that
Gemini Studio developed to
increase vet referrals and
build pet owner and
community awareness of
Animal Emergency &
Referral Associates’ (AERA)
critical care and emergency
services.

3. Programs featuring prominent vet specialists presenting
on relevant topics foster new and ongoing connections
between AERA and referring veterinarians. A value added
feature for attendees is the ability
to receive CE credits.

4. This drug reference pamphlet for referring veterinarians is a handy
tool that keeps AERA's brand front and center.

5. These complementary items intended for
distribution to pet families can be ordered
by referring vets from the hospital’s website.
Magnet
Safety Tip Card

6. Doing double duty, co-op magnets serve to promote both the referring family veterinary practice
AND the hospital's Emergency Services department, available nights, weekends and holidays.

7. This reader-friendly consumer
booklet describes the specialty
services available at AERA and
is distributed by referring vets.

8. This tabbed reference book supplied to referring vets provides a comprehensive look at
veterinary specialties.

9. This pull-out veterinarian directory
bookmark keeps the Desktop
Reference from becoming obsolete,
as it can be easily updated.

10. A program of cohesively designed collateral for waiting rooms is a key touch point in the
development and reinforcement of the hospital's brand.
Facilities brochure

11. Specialty brochures

12. Patient brochure for sister practice
Waiting room / treatment room poster

13. Gemini developed, responsively
designed and optimized the content
for the hospital's website. The site
includes password protected areas
for referring veterinarians, admins,
staff and continuing education. Its
functionality enables pet owners to
pre-register for hospital services.

14. Gemini implemented a strong
search engine marketing (SEM)
program for AERA which
resulted in increased hits to
the website. “Night and
weekend pet care" was the top
performing message.

15. The HUGS (Help Us Give
Superior Service) program
allows pet families to
pre-register online in the
event that emergency care
is needed.

16. Special Event Table Tent

17. Sample press release for services,
news and special events

18. Patient feedback card
Waiting room poster

19. Patient feedback card rating overall hospital experience

20. Gemini designed this companion piece to accompany
free screenings for therapy animals.

21. Outdoor Campaign
Strategically placed billboards are key touch point in our campaign to increase
awareness within the hospital’s service area.

24. Thank you for viewing this presentation. If you would like to explore
ways that Gemini can help brand your veterinary emergency and
specialty care hospital and drive more hits to your website,
contact us at mari@geministudio.com or call 973-276-9576.
geministudio.com
Partners in Veterinary Marketing