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Just three years ago, only 10-15 % of our revenue in the B lines was from digital products. In F13, we’re projecting that 24% of our revenue will come from digital products.
We are thinking differently about how we connect with customers and specific communities. Yes, we want to sell products, but we also want to cultivate and serve specific customer segments, to know these customers by name, to communicate with them regularly and to be the first place they go when they want to learn more. Our marketing and editorial teams have done an amazing job of collaborating to build new websites are highly targeted, community focused, and a place where our customers can learn about all of our products…whether books or online conferences, or certification programs. This is a sampling of the new websites developed in the past few months. Ask Jeanenne, Carolyn or Jen Wenzel if you want to know more about the book clubs, virtual author events, and other innovative methods they’ve been deploying to draw customers in to the sites, and to keep them coming back.
While we don’t have a full e-learning solution, we have made some inroads. This includes the Leadership Challenge e-learning program, and the complete suite of Student Leadership Challenge products that lead to certification.
Launched in Fall 2011, and should start to generate revenues in the Spring and Fall semesters of 2012.
A full learning solution for college faculty worldwide. Includes highly interactive online workshops 920-30 per semester).
Transforming from Print to Digital
New Digital and Service Transformation
from Jossey-Bass & Pfeiffer
Debra Hunter, President & CEO
Jossey-Bass, Pfeiffer and Inscape
Powerful Learning; Powerful Leadership
• Our mission is to create and support great leaders, great
teachers, and their organizations by providing them with the
wide variety of products and services they need for career
growth and professional development.
Growing from print to digital
Powerful Learning; Powerful Leadership
We provide the tools and services our customers need whether in print or
digital/online formats: from books, to training packages, newsletters,
certification, workshops , assessments, apps, and coaching and mentoring .
•We are focused on specific market opportunities…not trying to convert all of
•We listen to our customers and create what they need.
•We are in radical learning mode: key are instructional development, blended
learning, project management, brand management, community building,
•We partner with others to gain expertise, market access.
Customers we serve
• Leaders and managers: 2.1 million C-suite executives in US, at least 4
million globally (including increasing reach in multiple languages)
• Trainers, Consultants and HR consultants who serve organizations.
• K-12 teachers and administrators: 3.9 million in US, at least 5 million
English language speakers globally.
• Higher Education faculty and administrators: 1.9 million in US, at least
2.5 million English language speakers globally.
Key Stats on digital transformation
• 28% EBITA in F12; 31% (projected) in F13
• Non-print revenue grew 32% in 2012 and was 21% of total revenue. Non-print
revenue is projected to be (33% of total) in 2013
• Top sources of digital revenue:
– Inscape’s EPIC platform
– Online subscriptions
– Pfeiffer’s LPI Online
– Wiley Learning Institute
– Apps, enhanced e-books, downloads
Leadership Practices Inventory (LPI)
and other online assessments
Huge platform improvements launched in 2012 and 2013
198,000 leaders who have been influenced by what they learned about themselves
From the LPI.
• The acquisition of Inscape in February 2012
brought us many capabilities:
– Everything DiSC instrument
– Global network of 1700 distributors
– Talented colleagues in Minneapolis and
– Epic platform
– Greater traction in the lucrative assessment
Apps and Enhanced ebooks
Lemov Teach Like A Champion
Enhanced ebook Apps
• Our goal is to have a full array of products and
services for our market niches.
• We expect continued growth in online
assessment - a hot market
• We will continue to work throughout Wiley to
adapt the best of Wiley’s platforms (Custom
Select, Wiley Online Library, Wiley Faculty