Decision CAMP 2013 - christian middleton - jawbone - Facts, Rules, and Constraints for Uncovering Health and Wellness Insights
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Keeping consumers engaged in their efforts to acquire and maintain a healthy lifestyle is a continuing challenge. In this talk, we describe a rule-based “eco system” in which information from a wearable sensor is synchronized with a smartphone that, in turn, synchronizes with the cloud. Specifically, movement and sleep data is retrieved from the sensor device via the phone; this data is then integrated with dietary and geolocation data stored on the phone, and then aggregated with other user’s data on the cloud. This talk describes how Jawbone implemented a cloud based RBS in order to notify users with insights that inform them of their progress towards a healthy lifestyle. The social aspect of the application allows building rules that incorporate data from friends and people with similar characteristics, providing more interesting insights.
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Decision CAMP 2013 - christian middleton - jawbone - Facts, Rules, and Constraints for Uncovering Health and Wellness Insights
- 2. FACTS, RULES, AND CONSTRAINTS FOR UNCOVERING HEALTH AND WELLNESS INSIGHTS CHRISTIAN MIDDLETON PLATFORMS TEAM - JAWBONE
- 3. OVERVIEW OF UP Sleep Tracking 24x7 Activity Tracking Food & Drink Tracking Mood Tracking Power Nap Smart Alarm Idle Alert Nutrition Database
- 4. KNOW YOURSELF HELP YOU TURN INTENTION INTO ACTION DISCOVER NEW THINGS AND HELP YOU SET & ACHIEVE YOUR GOALS
- 5. ENGAGEMENT IS KEY! HEALTHY LIFESTYLE PROGRAM ONLY WORKS IF CONSUMER STAYS ENGAGED.
- 6. ENGAGEMENT IS KEY! HEALTHY LIFESTYLE PROGRAM ONLY WORKS IF CONSUMER STAYS ENGAGED. HOW? Teams… Goals… Trends… (??)
- 7. ENGAGEMENT IS KEY! HEALTHY LIFESTYLE PROGRAM ONLY WORKS IF CONSUMER STAYS ENGAGED. HOW? Teams… Goals… Trends… (??) Insights
- 8. OBJECTIVE OF INSIGHTS EMPOWER USERS WITH INFORMATION TO IMPACT UNDERSTANDING AND BEHAVIOR CHANGE INSIGHT STRATEGY WHYS Customers need a personalized experience. Relevant and helpful insights are critical to deliver personalization. !
- 9. INSIGHTS ARE MESSAGES DESIGNED TO… Showcase Feature Inform Progress, Goals and Celebrate Amuse and Educate Try This!
- 10. TECHNICAL CHALLENGES SCALABILITY RELEVANCY MAINTAINABILITY Millions of Users Which content? Code Low Latency When? System Tone/Voice?
- 11. OUR APPROACH USE A RULE-BASED SYSTEM
- 12. OUR APPROACH USE A RULE-BASED SYSTEM Descriptive data Correlation Predictive models Data from external sources FACTS Insights RULES Priorities and constraints define which rules are fired and the delivery mechanism. ! New insights can be created without any code change or server deploy!
- 13. USER EXPERIENCE - IN APP
- 14. USER EXPERIENCE - OUTSIDE APP
- 15. ARCHITECTURE - INSIGHT CREATION 1. Data capture
- 16. ARCHITECTURE - INSIGHT CREATION 1. Data capture Message Queue 2. Data sync Application Servers Database
- 17. ARCHITECTURE - INSIGHT CREATION 1. Data capture Message Queue 3. Insight Generation 2. Data sync Application Servers Insights Handler (+ clips) 3a. Facts 3b. Insights Database
- 18. ARCHITECTURE - INSIGHT CREATION 1. Data capture Message Queue 3. Insight Generation 2. Data sync Application Servers Insights Handler (+ clips) 3a. Facts 3b. Insights 4. Insight delivery Database
- 19. ARCHITECTURE - RULE CREATION Health expert and writers Specifications (json)
- 20. ARCHITECTURE - RULE CREATION Rules Health expert and writers Specifications (json) Human (technical knowledge) Admin Tool i18n
- 21. ARCHITECTURE - RULE CREATION Rules Health expert and writers Specifications (json) Human (technical knowledge) Admin Tool i18n Rules Health expert and writers Admin Tool 2.0 i18n
- 22. BASIC SAMPLE RULE ! Name: fire_up_the_afterburners! ! LHS: ! (m_calories_week ?w)! (m_calories_avg_week ?a)! (test (> ?w ?a)) ! ! RHS: (assert (message_card! (category “move”)! (group “high_five”)! (i18n_key “insights.key.fire_up_the_afterburners”)! (delivery_time 1630)! ))!
- 23. CHALLENGES INSIGHTS MUST LOOK FRESH AND INTERESTING TONS OF DATA! CAN DIFFERENT TONES GENERATE DIFFERENT RESULTS?
- 24. CHALLENGES CORRECT BALANCE OF NUMBER OF INSIGHTS (BE CAREFUL WITH BEING SPAMMY - EVEN IF IT’S A SMART IDEA!) USER FEEDBACK (EXPLICIT; IMPLICIT VIA ACTION ITEM; IMPLICIT BASED ON PAGE VIEWS)
- 27. LESSONS LEARNED INSIGHTS ARE AN EXTREMELY POWERFUL TOOL IT’S NOT NECESSARY TO ADD MORE AND MORE FACTS KEEP LOGIC SIMPLE TOOLS TO SIMPLIFY RULE CREATION ARE VITAL CLIPS SYNTAX IS NOT “EASY” FOR NON-TECHNICAL PEOPLE
- 28. FUTURE WORK NEW (AND IMPROVED) INTERNAL ADMIN TOOL INSIGHT CREATION AND TWEAKING (WIP) MAKE INSIGHTS MORE ACTIONABLE NEW DELIVERY MECHANISMS