Recently Google’s Head of web spam team Matt Cutts posted a blog post on his blog, in this post he discussed about the future of Guest blogging. I personally saw that many times in webmaster videos people ask about the guest blogging and how people are making it spammy just for links. Similar like guest blogging, infographics are also getting used to link building technique. Many companies or agencies are using it just the way of link building, not for branding or not users. So I was thinking which technique is good for all SEO’s in 2014? Because it is clear now that Google will do something in 2014 for guest blogging and I am sure that after guest blogging “Google’s next target will be infographics”.

1. SEO BASIC WITH MEE
Most effective link building in 2014- Guest
Blogging or Infographic?
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2. Recently Google’s Head of web spam team Matt Cutts
posted a blog post on his blog, in this post he discussed
about the future of Guest blogging.
I personally saw that many times in webmaster videos
people ask about the guest blogging and how people are
making it spammy just for links. Similar like guest blogging,
infographics are also getting used to link building technique.
Many companies or agencies are using it just the way of
link building, not for branding or not users.
So I was thinking which technique is good for all SEO’s in
2014? Because it is clear now that Google will do
something in 2014 for guest blogging and I am sure that
after guest blogging “Google’s next target will be
infographics”.
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3. SeoBasicWithmee.Com

4. 1. Brian Dean from Backlinko
Definitely infographics.
The best you can get with a guest post is traffic
from the site that you published on. You can get A
LOT of traffic…but you’re inherently limited by the
medium.
On the other hand, an infographic has the potential
to get shared HUNDREDS of different places.
Which means more opportunities for people to hear
about your site.
I actually know of a few businesses that have
stopped doing anything BUT infographics. When
done right, they’re unbeatable.
Follow Brian:@backlinko
Brian’s Website: backlinko.com
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5. 2. Patrick Coombe from Elite-Strategies
I definitely think content marketing is the winner of
that question. For a few reasons:
1. Lots of people are getting scared away from
guest posting with the recent attention given from
Matt Cutts of the Google web spam team.
2. Infographics were a huge hit last year, but aren’t
nearly as effective as they used to be. You used to
be able to post any kind of infographic and get tons
of traffic. This is just no longer the case.
The world is in a content race. Companies
everywhere are spending millions on their content
budget and doing whatever they can to publish as
much quality content as they can.
Follow Patrick:@patrickcoombe
Patricks’ Blog: elite-strategies.com/blog
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6. 3. Takeshi Young from Entirely Pets
Despite Matt Cutts’ recent tirade, guest
blogging should continue to be a solid
marketing technique in 2014. However, Google
may begin cracking down on low quality guest
posting, so your focus should be on quality and
relevancy.
Focus on getting a few guest posts published
on authoritative blogs in your niche, and use it
as a tool to introduce yourself to key
influencers. As with any SEO technique, don’t
go overboard with it. If you’re getting 50 guest
post links every month, that’s obviously going to
throw some red flags. Continue..
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7. Infographics are overdone in most niches,
so you really need an exceptional concept
& design to see any kind of traction.
However, infographics can be a great way
to market your content on social networks
such as Pinterest and Google+.
Follow Takeshi:@takeshiyoung
Takeshi’s website:Entirely Pets
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8. 4. Dan Shure from Evolving Seo
I would honestly answer this question by saying
“it depends”. The most effective technique is
ALWAYS going to be clearly finding and
defining your audience, digging deep into what
their needs and interests are and building
content around that. To do long term,
sustainable SEO, you have to truly know your
audience, what content will resonate with them
and then create that content better than anyone
else out there.
Follow Dan: @dan_shure
Dan’s website: evolvingseo.com
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9. 5. Steve Morgan from SEOno
A good question, with no simple, straightforward
answer! Personally I’ve always been a bigger
fan of content marketing, but in either
circumstance, if the content/visual is good
enough, it’ll perform well. You could always do a
mix though: an infographic (with supporting
text) given to someone as a guest blog post…
Follow Steve: @steviephil
Steve’s Website: SEOno
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10. 6. Kumail Hemani from kumailhemani
“As far as we maintain the quality, both activities are fine
and should be working.
While Guest blogging for authority websites is still a
challenge for many because they don’t accept every
contributor – you have to build interesting content and
sometimes relation with editors to get appearance. They
usually don’t accept targeted anchor text links and
provide 1 branded and social profile links – and because
those links work, you will have to do it.
On the other hand, an Infographic can be used on
multiple websites and a way to spam the Internet with
the same thing again and again to acquire lot more links.
It has already lost the value and will do more, but it
works if you use it as an authentic blog post on your own
website, don’t put “targeted anchor text” in embed and
try to put that on authority websites only to attract
bloggers to share it more.”
Follow Kumail: @KRHemani
Kumail’s Website: kumailhemani
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11. 7. Matthew Barby from Findmyblogway
When it comes to guest blogging vs infographics, it’s
not usually something that I would choose between.
Instead, I’d look at it from the other angle – what
content format is going to be the best to present the
information that I have and also, what format is going
to deliver the greatest return on investment. This will
often mean that multiple content pieces are created in
order to get the best results in terms of links earned.
On the other hand, it isn’t always feasible to create an
infographic every time that you want to gain some
backlinks, so scalability needs to be considered. This
is where more visual content assets can be used as a
core piece and then expanded on in multiple textbased articles to gain more exposure. For example, if
you had some fresh data that had been gathered
giving insights into your industry, you could then
create a visual representation of the data.
Continue……
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12. To then build on this, you could write some
articles that talk about the key findings, record a
video that talks through the data and gives an
extra avenue for exposure. This doesn’t need to
stop there and could have a Slide Share
presentation that talks about some of the
findings/outcomes, you could run a webinar,
create an interactive guide, etc.
The key point that I’m trying to make here is that
when you’re thinking about building a truly organic
content strategy; try to develop a content
ecosystem for topic that you’re covering. You’ll
often be able to reuse and redevelop your existing
data to give you more linkable assets and more
opportunities to get some results. Not only this,
but it’s a lot more scalable than running multiple
linear campaigns that have no synergy with one
another.
Follow Matthew :@matthewbarby
Matthew’s Website: Findmyblogway
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13. 8. Vinny La Barbera from imFORZA
In that case, the term “effective” needs to be
clarified.
Effective for one company might mean brand
awareness via social media mentions and shares –
something that really good infographics typically
attract better than articles.
Effective for another company might mean
authority / reputation building via engaging
discussions and circulation throughout industry
circles. In this case, articles have typically been
better from my experience.
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14. Ultimately the answer to the question
comes down to knowing what your
objectives are and who your target is.
Without this information there is no way to
truly determine how “effective” your content
is – no matter what type of content it is.
To me, they both work extremely well –
when done with quality and
resourcefulness in mind first and foremost.
Follow Vinny: @VinnyLaBarbera
Vinny’s website: imFORZA
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15. 9. Pratik Dholakiya from E2M Solutions
I think both content marketing and visual would be very
much effective during 2014. Most of the SEOs are now
thinking that guest blogging would no longer be
considered as a powerful technique but I still believe that
it was here to stay and it will last forever considering how
you use it. My take about the guest blogging is that we
should use it for branding and visibility rather than trying
to build links for SEO purpose.
As far as Visual (Infographic) is concerned, there might
be an update from Google in 2014 to target the sites that
are trying to build links using the embed code and
manipulate search results, but all those who are doing
something serious for their users through infographics or
any visual asset would be very much safe just the way
people are, who does guest blogging keeping their target
audience in mind (and not the search engine(s)).
Follow Pratik: @DholakiyaPratik
Pratik’s Website:E2M Solutions
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16. 10.Cyrus Shepard from MOZ
The question isn’t so much about tactics, but
how you implement those tactics. If you are
choosing your anchor text, this is always a
recipe for disaster. This means that either
guest blogging or infographics has huge
potential for abuse.
On the other hand, both can be hugely
valuable strategies when perused for visibility
and natural link attraction. So my answer is
both, or neither, as long as you don’t abuse
them.
Follow Cyrus: @CyrusShepard
Cyrus Website:MoZ
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17. I hope that all these comments from the experts will
help you in 2014 for your business, in my point it
doesn’t matter what you are doing such as blog
commenting, forum commenting, guest blogging etc…
you have to do it in a right way, because if you do just
to get back links then sorry Dude you are doing wrong
and it will hurt you.
Guys please share your thoughts about Guest
blogging and infographic in 2014 by commenting on
this post.
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