This is presentation given by SnapDragon Consultants at the 511NY ITS conference in Hawthorne, NY on October, 1, 2009. It looks at the work we did on creating 21 automated Twitter Feeds for 511NY--including 9 subway feeds.

1. New
Direc)ons
in
Traffic
&
Transit
Informa)on
Delivery
Lessons
from
the
511NY
Twi=er
deployment
and
thoughts
about
further
opportuni)es
511
ITS
Workshop
10/1/09

2. 511NY
TWITTER
FEEDS
511
ITS
Workshop
10/1/09

3. 511
ITS
Workshop
10/1/09

4. Posi)ve
reac)on
from
both
new
media
and
old
media
• “I
think
this
is
the
first
non-­‐stupid
use
of
Twi=er
I've
heard
thus
far.”
(Comment
on
post
about
the
service
on
the
blog
Gawker)
• Launch
covered
by
The
New
York
Post,
The
New
York
Observer
and
The
Village
Voice
• Coverage
picked
up
by
many
individual
blogs
and
Twi=er
users
511
ITS
Workshop
10/1/09

5. Social
site
growth
(in
thousands
of
users)
511
ITS
Workshop
10/1/09

6. Twi=er’s
growth
is
fueled
by
older
users
511
ITS
Workshop
10/1/09

7. New
York
City
leads
the
na)on
in
Twi=er
adop)on
511
ITS
Workshop
10/1/09

8. How
it
works
Informa)on
processed
by
SnapDragon’s
applica)on
• Line(s)
iden)fied
• Text
shortened
using
abbrevia)ons
• Checked
for
redundancy
• Link
to
lis)ng
page
added
if
trunca)on
doesn’t
reduce
report
to
under
140
characters
Informa)on
Informa)on
posted
to
extracted
from
appropriate
511NY
incident
twi=er
account
reports
page
511
ITS
Workshop
10/1/09

9. Lessons
Learned:
• Relevance
ma=ers!
• People
want
to
engage
with
government
transit
services
through
the
social
Web
• Making
informa)on
more
available
makes
it
more
useful
• Crea)ve
fixes
can
help
integrate
legacy
systems
with
new
Web
technologies
511
ITS
Workshop
10/1/09

10. NEW
OPPORTUNITY
AREAS
511
ITS
Workshop
10/1/09

11. New
Direc)ons
• Loca)on-­‐aware
personal
mobile
technology
• User-­‐contributed
data
• New
user
interfaces
for
informa)on
delivery
• The
open
applica)on
development
“ecosystem”
511
ITS
Workshop
10/1/09

12. LOCATION-­‐AWARE
PERSONAL
MOBILE
TECHNOLOGY
511
ITS
Workshop
10/1/09

13. Mobile
Internet
Adop)on
on
the
Rise
• One-­‐third
of
Americans
(32%)
have
used
a
cell
phone
or
Smartphone
to
access
the
internet
for
emailing,
instant-­‐
messaging,
or
informa)on-­‐seeking.
• This
level
of
mobile
internet
is
up
by
one-­‐third
since
December
2007,
when
24%
of
Americans
had
ever
used
the
internet
on
a
mobile
device.
• On
the
typical
day,
nearly
one-­‐fich
(19%)
of
Americans
use
the
internet
on
a
mobile
device,
up
substan)ally
from
the
11%
level
recorded
in
December
2007.
• That’s
a
growth
of
73%
in
the
16
month
interval
between
surveys.
[Pew
Internet
and
American
Life
Project,
“Mobile
internet
use
increases
sharply
in
2009
as
more
than
half
of
all
Americans
have
go=en
online
by
some
wireless
means”
(July
22,
2009)]
511
ITS
Workshop
10/1/09

14. LocaDon-­‐aware
social
tools
are
already
here.
AdopDon
is
sDll
in
the
early
stages.
• Foursquare
uses
innova)ve
points
systems
to
encourage
ac)ve
par)cipa)on
by
new
adopters
• Raises
new
privacy
ques)ons
• Working
to
integrate
with
other
services
and
develop
business
applica)ons
• Similar
services
include
britekite,
Loopt,
and
Google
La)tude
511
ITS
Workshop
10/1/09

15. USER-­‐CONTRIBUTED
DATA
511
ITS
Workshop
10/1/09

16. Waze
is:
“Real-­‐Dme
maps
and
traffic
informaDon
based
on
the
wisdom
of
the
crowd”
• “Waze
is
a
social
mobile
applica)on
providing
free
turn-­‐by-­‐turn
naviga)on
based
on
the
live
condi)ons
of
the
road.
100%
powered
by
users,
the
more
you
drive,
the
be=er
it
gets.
Join
the
community
of
drivers
in
your
area
today!”
• Faces
major
cri)cal
mass
challenge:
can’t
offer
value
without
a
large
user
base,
can’t
a=ract
new
users
without
offering
a
valuable
service
• Using
algorithmic
language
processing,
user
ranking,
and
other
specifically
developed
techniques
to
weed
out
“bad
updates”
from
reliable
ones
• Even
major
GPS
naviga)on
services
like
TomTom
are
leverage
contribu)ons
from
users
an
analysis
of
driving
behavior
511
ITS
Workshop
10/1/09

17. NEW
USER
INTERFACES
FOR
INFORMATION
DELIVERY
511
ITS
Workshop
10/1/09

18. Integra)on
between
personal
mobile
devices
and
vehicle
audio
systems
offers
an
opportunity
to
deliver
informa)on
to
motorists
without
requiring
them
to
take
their
eyes
off
the
road
511
ITS
Workshop
10/1/09

19. Augmented
Reality
NYC
subway
iPhone
applica)on
from
acrossair
demonstrates
the
poten)al
this
technology
has
for
delivering
transit
informa)on
511
ITS
Workshop
10/1/09

20. THE
OPEN
APPLICATION
DEVELOPMENT
“ECOSYSTEM”
511
ITS
Workshop
10/1/09

21. TriMet
App
Center
• TriMet
(Tri-­‐County
Metropolitan
Transporta)on
District
of
Oregon)
made
all
its
data
open
and
easily
available
to
third
party
developers
• Over
the
couple
of
years,
28
strong
free
and
commercial
apps
have
been
developed
• They
include
apps
for
Web
browsers
and
apps
for
every
major
mobile
device
plaporm
that
supports
them
• Benefits:
compe))ve
market
place,
new
innova)ons,
511
ITS
Workshop
10/1/09

22. NYC
“Big
Apps”
Program
“ Through
the
NYC
Big
Apps
annual
compe))on,
the
City
will
provide
an
array
of
data
sets
to
encourage
the
public
to
develop
applica)ons
that
could
benefit
New
Yorkers.
Approximately
80
data
sets
from
across
32
City
agencies
and
commissions
may
be
made
available
on
NYC.gov,
including
such
categories
as
citywide
events,
property
records
and
sales
informa)on,
recrea)onal
facility
directories
and
restaurant
inspec)on
informa)on.
The
City
will
invite
the
public
to
create
innova)ve
applica)ons,
and
winners
will
be
awarded
a
cash
prize
and
marke)ng
opportuni)es.”
511
ITS
Workshop
10/1/09

23. Thank
You!
511
ITS
Workshop
10/1/09