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Matching backup to your business 
Dell World 
Matching backup to your business 
Adrian Moir, Director, Systems Consulting 
Michael Grant, Director, Dell Marketing
Dell World 2014 
Dell is stronger in data protection than you might think 
83,000 
Customers globally from small business to Fortune 500 
3,300 
new customers added every 3 months 
30 
of the worlds top 40 banks 
Trusted by 
Overall Quality Award winner in 2013 
60% 
now spend 2hr or less monitoring backup 
400PB 
Data protected by one of the Top 3 internet search providers
Dell World 2014 
What are data protection challenges? 
Some industry trends and perspectives
Dell World 2014 
Your disaster is in your data center Did you know? 1 in 3 companies has declared a disaster during the past 5 years! 
Base: 94 global disaster recovery decision-makers and influencers (does not include “don’t know” responses; multiple responses accepted) Source: Forrester/Disaster Recovery Journal November 2013 Global Disaster Recovery Preparedness Online Survey 
Operational failures 
Natural disasters 
Human-caused events 
43% 
31% 
16% 
15% 
12% 
10% 
9% 
4% 
1% 
13% 
3% 
1% 
1% 
1% 
5%
Dell World 2014 
The gap between IT and users Opposing expectations of protecting parts versus providing services 
24 - 48 hour SLA 
Broad coverage 
Managed by jobs 
Focused on backup 
Infrastructure cost 
SLA in minutes 
Willing to bypass IT 
Point use and interface 
Focused on recovery 
80% side of budget 
User expectations 
IT expectations 
Providing ongoing services 
Protecting parts & data 
Success 
Success
Dell World 2014 
The lower the RPO/RTO requirements, the greater the cost of meeting them 
The higher the RPO/RTO requirements, the greater the risk of data loss & system downtime 
The ideal solution meets or exceeds RPO/RTO requirements for a cost that does not exceed the value of the assets, the cost of downtime 
The risk versus cost conundrum Balancing asset value against availability costs 
Cost / Risk 
RTO 
RPO 
Cost of Data Availability 
Cost of System Availability 
Hours to restore data 
Hours of lost data 
Seconds 
Hours 
Hours 
Risk of Data Loss 
Risk of System Downtime 
Ideal Solution 
$
Dell World 2014 
What if you could match backup to your business? 
•Drive out the cost of complexity 
•Eliminate the need to compromise 
•Abolish complacency
Dell World 2014 
Dell is matching backup to business Protection for the entire organization, in-step with SLAs and budgets 
AppAssure/DL Series 
Mission Critical 
Near CDP 
vRanger Agentless VMware or Hyper-V 
NetVault 
Business Critical 
Broad Coverage Protection 
DR Series Appliances 
Purpose built backup appliances with optimized de-duplication
Dell World 2014 
Dell AppAssure use case 
Restore data to virtually any protected platform 
Virtual Standby 
Administrators can use backups of any physical or virtual system to create a warm standby virtual machine. 
If the protected server fails, the warm standby VM can be booted in seconds & assume the identity of the original system. 
Protecting an organization’s most critical machines 
Transform data protection with AppAssure Universal Recovery 
Restore data flexibly to virtually any platform regardless of original configuration 
For example, administrators can restore protected physical servers to virtual machines & vice-versa 
Create standbys with “Create VM Wizard” 
Virtual Standby VM (continually updated) 
Protected hosts & applications 
Physical 
Virtual 
AppAssure Core 
Identical hardware 
Cloud 
Bare Metal Restore 
Dissimilar hardware 
Virtual Server 
AppAssure Core
Dell World 2014 
Dell AppAssure – Virtual Standby 
Ready to run Virtual Machines – No restore operations required 
VMware 
AppAssure Core 
AppAssure Core 
Protected hosts & applications 
Physical 
Virtual 
Hyper-V 
Physical 
Virtual 
WAN Optimized 
Hyper-V / VMware 
Disaster Recovery location
Dell World 2014 
Dell is matching backup to business Protection for the entire organization, in-step with SLAs and budgets 
AppAssure/DL Series 
Mission Critical 
Near CDP 
vRanger 
Agentless 
VMware or Hyper-V 
NetVault 
Business Critical 
Broad Coverage Protection 
DR Series Appliances 
Purpose built backup appliances with optimized de-duplication
Dell World 2014 
Dell NetVault use case Comprehensive protection for large, diverse IT environments 
Protect heterogeneous applications and operating systems 
•Highly scalable, cross-platform backup and recovery across a wide range of applications and operating systems 
•Intuitive interface & fast/easy data recovery 
•Lower Protect disparate enterprise storage platforms 
•Flexible data protection and recovery for a variety of storage architectures and technologies 
•Support for wide variety of tape- and disk-based platforms including physical tape libraries, VTLs, & deduplication devices 
Store it on disk or tape 
Heterogeneous IT environment 
Easy-to-use 
WebUI 
@
Dell World 2014 
DR Series Highlights 
Q4 FY12 
DR4000 introduced 
Q1 FY14 
DR4100 introduced 
Q1 FY15 
DR6000 launch 
2600 units deployed 
In use in 62 countries across NA, LATAM, EMEA, and APAC 
41% unit growth from FY13 to FY14 
Over 52PB of capacity shipped 
1800 
customers 
300 
partners
Dell World 2014 
Dell NetVault v10 & DR Series Appliances Enhanced backup, replication and infrastructure vision 
@ 
Physical 
Physical 
Physical 
SmartClient VMware Plugin 
Data Path 
DR4100/6000 
DR4100/6000 
NetVault Server 
Control Path 
Easy-to-use 
WebIU
Dell World 2014 
Dell NetVault v10 & DR Series Appliances Seeing the impact of Source Side De-duplication 
•Seamless integration 
•Reduced time to backup 
•Reduced LAN traffic 
•Increased throughput Up to 22TB/hr
Dell World 2014 
Dell NetVault v10 & DR Series Appliances Get an EKG for your backup data flow! 
•Real Time view 
•Client to target 
•Dynamic changes 
•Selectable focus
Dell World 2014 
Enterprise application support and unparalleled system availability AppAssure and NetVault Backup 
AppAssure 
•Protect critical workloads with up to 288 snapshots per day 
•Fast recovery times with Live Recovery and Virtual Standby 
•Validate backups every night NetVault Backup 
•Support for a larger variety of operating systems 
•Protect Enterprise applications such as Oracle, Informix, PostgreSQL, Sybase and more 
•Write AppAssure archives to tape or DR Series Appliance 
•Agentless backup for non-critical virtual workloads DR Series Appliance 
•Protect massive amounts of data at backups speeds up to 22TB/hr 
AppAssure Core Server 
Daily Backup using VADP API 
Virtual Server 
Virtual Machines 
Snapshots every 5 minutes 
TB 
Hypervisor 
DR Series Appliance 
NetVault Server 
DR Series Appliance 
(Optional) Optimized path when using Rapid Data Access 
Physical/Virtual 
Tape Library 
TB 
Backup management and data path
Dell World 2014 
Match your backup to your business Get the protection you need across physical, virtual, and cloud and nearly any OS 
Provide high availability through 288 snapshots/day, Virtual Standby, and Live Recovery. 
Protect an enterprise with scalable, unparalleled ease of use. 
Scale to protect thousands of VMs via agentless technology, active block mapping, compression, and dedupe. 
Ensure that critical workloads are restored in minutes not hours. 
Reduce your data storage footprint by up to 93% with DR Series Appliances for NetVault and vRanger 
Offer potential cost savings of up to 55% in large environments >250TB.
Dell World 2014 
Dell Backup & Disaster Recovery Suite Goal: Stop over paying and under protecting 
Result: Flexibility to mix and match Suite products to meet your RPO/RTO requirements. 
Our approach: Package mission- critical, business-critical and business- important data protection in one very affordable suite 
1.One suite, three types of protection 
2.Works across physical, virtual or cloud environments with nearly any OS 
3.Straight-forward front-end terabyte pricing 
•Multiple products 
•Partial Protection 
•Complex licensing 
•Single suite 
•Full Protection 
•Better Price 
$ 
? 
? 
$ 
$ 
$ 
$ 
? 
Their Solution 
Dell’s Solution 
Mission Critical 
Total Protection 
Business 
Critical 
Business Important
Dell World 2014 
Business resiliency without compromise Access to AppAssure, NetVault Backup, vRanger in one all-inclusive Suite 
Get resiliency without having to compromise 
•The more you buy the less you pay per incremental TB 
•Purchase the capacity you need today, then grow that capacity as your business grows 
•Start in the tier for the total amount of front end data (TB) needed 
Define recovery requirements and tier your data based on how vital it is to your business. 
•Mix and match Suite products to meet your RPO/RTO requirements 
•Protect vital data every 5 minutes 
•Protect virtual data agentlessly 
•Back up that data to disk or tape 
•Protect Oracle, Sybase, DB2 and many other enterprise applications 
Dell Backup & Disaster Recovery Suite AppAssure, vRanger, NetVault Backup 
Terabytes 
Tiers 
1 
2 
3 
4 
5 
6 
7 
10 TB 
-22% 
20 TB 
-31% 
100 TB 
-44% 
250+ TB 
-55%
Dell World Executive Summit 
Let’s get started 
Engage with Dell subject matter experts at the Solutions Showcase 
Meet with data protection specialists 
Schedule a post-event Whiteboard Session to match your backup with your business. Contact your account team for details 
Visit a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo
22 
Schedule a post-event Whiteboard Session to match your backup with your business. Contact your account team for details. 
Visit a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo 
Meet with your data protection specialist 
Let’s get started 
Come by our stand in the Expo for a demonstration
23 
Thank you. 
Learn More… software.dell.com/data-protection
Want to learn more about 
Dell’s data protection solutions? 
Learn via email. Start here. 
Sign me up!

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Match Your Backup to Your Business

  • 1. 1 Matching backup to your business Dell World Matching backup to your business Adrian Moir, Director, Systems Consulting Michael Grant, Director, Dell Marketing
  • 2. Dell World 2014 Dell is stronger in data protection than you might think 83,000 Customers globally from small business to Fortune 500 3,300 new customers added every 3 months 30 of the worlds top 40 banks Trusted by Overall Quality Award winner in 2013 60% now spend 2hr or less monitoring backup 400PB Data protected by one of the Top 3 internet search providers
  • 3. Dell World 2014 What are data protection challenges? Some industry trends and perspectives
  • 4. Dell World 2014 Your disaster is in your data center Did you know? 1 in 3 companies has declared a disaster during the past 5 years! Base: 94 global disaster recovery decision-makers and influencers (does not include “don’t know” responses; multiple responses accepted) Source: Forrester/Disaster Recovery Journal November 2013 Global Disaster Recovery Preparedness Online Survey Operational failures Natural disasters Human-caused events 43% 31% 16% 15% 12% 10% 9% 4% 1% 13% 3% 1% 1% 1% 5%
  • 5. Dell World 2014 The gap between IT and users Opposing expectations of protecting parts versus providing services 24 - 48 hour SLA Broad coverage Managed by jobs Focused on backup Infrastructure cost SLA in minutes Willing to bypass IT Point use and interface Focused on recovery 80% side of budget User expectations IT expectations Providing ongoing services Protecting parts & data Success Success
  • 6. Dell World 2014 The lower the RPO/RTO requirements, the greater the cost of meeting them The higher the RPO/RTO requirements, the greater the risk of data loss & system downtime The ideal solution meets or exceeds RPO/RTO requirements for a cost that does not exceed the value of the assets, the cost of downtime The risk versus cost conundrum Balancing asset value against availability costs Cost / Risk RTO RPO Cost of Data Availability Cost of System Availability Hours to restore data Hours of lost data Seconds Hours Hours Risk of Data Loss Risk of System Downtime Ideal Solution $
  • 7. Dell World 2014 What if you could match backup to your business? •Drive out the cost of complexity •Eliminate the need to compromise •Abolish complacency
  • 8. Dell World 2014 Dell is matching backup to business Protection for the entire organization, in-step with SLAs and budgets AppAssure/DL Series Mission Critical Near CDP vRanger Agentless VMware or Hyper-V NetVault Business Critical Broad Coverage Protection DR Series Appliances Purpose built backup appliances with optimized de-duplication
  • 9. Dell World 2014 Dell AppAssure use case Restore data to virtually any protected platform Virtual Standby Administrators can use backups of any physical or virtual system to create a warm standby virtual machine. If the protected server fails, the warm standby VM can be booted in seconds & assume the identity of the original system. Protecting an organization’s most critical machines Transform data protection with AppAssure Universal Recovery Restore data flexibly to virtually any platform regardless of original configuration For example, administrators can restore protected physical servers to virtual machines & vice-versa Create standbys with “Create VM Wizard” Virtual Standby VM (continually updated) Protected hosts & applications Physical Virtual AppAssure Core Identical hardware Cloud Bare Metal Restore Dissimilar hardware Virtual Server AppAssure Core
  • 10. Dell World 2014 Dell AppAssure – Virtual Standby Ready to run Virtual Machines – No restore operations required VMware AppAssure Core AppAssure Core Protected hosts & applications Physical Virtual Hyper-V Physical Virtual WAN Optimized Hyper-V / VMware Disaster Recovery location
  • 11. Dell World 2014 Dell is matching backup to business Protection for the entire organization, in-step with SLAs and budgets AppAssure/DL Series Mission Critical Near CDP vRanger Agentless VMware or Hyper-V NetVault Business Critical Broad Coverage Protection DR Series Appliances Purpose built backup appliances with optimized de-duplication
  • 12. Dell World 2014 Dell NetVault use case Comprehensive protection for large, diverse IT environments Protect heterogeneous applications and operating systems •Highly scalable, cross-platform backup and recovery across a wide range of applications and operating systems •Intuitive interface & fast/easy data recovery •Lower Protect disparate enterprise storage platforms •Flexible data protection and recovery for a variety of storage architectures and technologies •Support for wide variety of tape- and disk-based platforms including physical tape libraries, VTLs, & deduplication devices Store it on disk or tape Heterogeneous IT environment Easy-to-use WebUI @
  • 13. Dell World 2014 DR Series Highlights Q4 FY12 DR4000 introduced Q1 FY14 DR4100 introduced Q1 FY15 DR6000 launch 2600 units deployed In use in 62 countries across NA, LATAM, EMEA, and APAC 41% unit growth from FY13 to FY14 Over 52PB of capacity shipped 1800 customers 300 partners
  • 14. Dell World 2014 Dell NetVault v10 & DR Series Appliances Enhanced backup, replication and infrastructure vision @ Physical Physical Physical SmartClient VMware Plugin Data Path DR4100/6000 DR4100/6000 NetVault Server Control Path Easy-to-use WebIU
  • 15. Dell World 2014 Dell NetVault v10 & DR Series Appliances Seeing the impact of Source Side De-duplication •Seamless integration •Reduced time to backup •Reduced LAN traffic •Increased throughput Up to 22TB/hr
  • 16. Dell World 2014 Dell NetVault v10 & DR Series Appliances Get an EKG for your backup data flow! •Real Time view •Client to target •Dynamic changes •Selectable focus
  • 17. Dell World 2014 Enterprise application support and unparalleled system availability AppAssure and NetVault Backup AppAssure •Protect critical workloads with up to 288 snapshots per day •Fast recovery times with Live Recovery and Virtual Standby •Validate backups every night NetVault Backup •Support for a larger variety of operating systems •Protect Enterprise applications such as Oracle, Informix, PostgreSQL, Sybase and more •Write AppAssure archives to tape or DR Series Appliance •Agentless backup for non-critical virtual workloads DR Series Appliance •Protect massive amounts of data at backups speeds up to 22TB/hr AppAssure Core Server Daily Backup using VADP API Virtual Server Virtual Machines Snapshots every 5 minutes TB Hypervisor DR Series Appliance NetVault Server DR Series Appliance (Optional) Optimized path when using Rapid Data Access Physical/Virtual Tape Library TB Backup management and data path
  • 18. Dell World 2014 Match your backup to your business Get the protection you need across physical, virtual, and cloud and nearly any OS Provide high availability through 288 snapshots/day, Virtual Standby, and Live Recovery. Protect an enterprise with scalable, unparalleled ease of use. Scale to protect thousands of VMs via agentless technology, active block mapping, compression, and dedupe. Ensure that critical workloads are restored in minutes not hours. Reduce your data storage footprint by up to 93% with DR Series Appliances for NetVault and vRanger Offer potential cost savings of up to 55% in large environments >250TB.
  • 19. Dell World 2014 Dell Backup & Disaster Recovery Suite Goal: Stop over paying and under protecting Result: Flexibility to mix and match Suite products to meet your RPO/RTO requirements. Our approach: Package mission- critical, business-critical and business- important data protection in one very affordable suite 1.One suite, three types of protection 2.Works across physical, virtual or cloud environments with nearly any OS 3.Straight-forward front-end terabyte pricing •Multiple products •Partial Protection •Complex licensing •Single suite •Full Protection •Better Price $ ? ? $ $ $ $ ? Their Solution Dell’s Solution Mission Critical Total Protection Business Critical Business Important
  • 20. Dell World 2014 Business resiliency without compromise Access to AppAssure, NetVault Backup, vRanger in one all-inclusive Suite Get resiliency without having to compromise •The more you buy the less you pay per incremental TB •Purchase the capacity you need today, then grow that capacity as your business grows •Start in the tier for the total amount of front end data (TB) needed Define recovery requirements and tier your data based on how vital it is to your business. •Mix and match Suite products to meet your RPO/RTO requirements •Protect vital data every 5 minutes •Protect virtual data agentlessly •Back up that data to disk or tape •Protect Oracle, Sybase, DB2 and many other enterprise applications Dell Backup & Disaster Recovery Suite AppAssure, vRanger, NetVault Backup Terabytes Tiers 1 2 3 4 5 6 7 10 TB -22% 20 TB -31% 100 TB -44% 250+ TB -55%
  • 21. Dell World Executive Summit Let’s get started Engage with Dell subject matter experts at the Solutions Showcase Meet with data protection specialists Schedule a post-event Whiteboard Session to match your backup with your business. Contact your account team for details Visit a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo
  • 22. 22 Schedule a post-event Whiteboard Session to match your backup with your business. Contact your account team for details. Visit a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo Meet with your data protection specialist Let’s get started Come by our stand in the Expo for a demonstration
  • 23. 23 Thank you. Learn More… software.dell.com/data-protection
  • 24. Want to learn more about Dell’s data protection solutions? Learn via email. Start here. Sign me up!