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2017 holiday surveyCopyright © 2017 Deloitte LLP. All rights reserved. 38
67%
63%
51%
41%
32%
22%
7%
Can return item to any store, regardless of
purchase location
Has refund options other than store credit
Accepts longer return window (30-90
days)
No receipt required
Accepts longer return window (At least 30
days)
Allow returns with scan of identification
(e.g., loyalty card or credit card)
Returns policy is not important
Most desirable return policies are returns to any store, generous
refund options and long return windows
“When holiday shopping in either an online or a physical store, which of these return policies are most important to you?”

Publicado en: Empresariales, Marketing
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