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Beyond gadgetry • New roles Analytics Trends 2016: The next evolution

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Beyond gadgetry
• New roles for people in the IoT: Connected customers
automatically transmitting data on aspects of their behavior
or preferences, workers outfitted with wearables that share
information on activities and whereabouts, and more
• This is spawning new business models and leading to
new ways to influence behaviors
A new source of innovation
• Data generated by IoT assets is being aggregated
and analyzed to create new products and services
• Big benefits to society at large are more likely as a result
− More energy- and time-efficient transportation
− More transparent, economical government services
… and much more
The way forward:
• Build on existing infrastructure: Much of what is
required to enable IoT is already in place
• Give people incentives for participating in IoT—like
health insurers offering discounts to track customer
fitness activities using wearables
The worldwide IoT market
is expected to grow from
$655.8 billion
in 2014 to
$1.7 trillion
in 2020
Too big to ignore?
The Internet of Things – and people, too
Analytics Trends 2016 | 14
Sources: International Data Corporation,
“IDC’s Worldwide Internet of Things
Taxonomy, 2015,”
“Worldwide Internet of Things Forecast,
2015-2020,” “Worldwide IoT Spending Guide
by Vertical”
www.deloitte.com/us/AnalyticsTrends #AnalyticsTrends2016

Publicado en: Datos y análisis
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