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CAGNY 2017 Roundup: Growth is dominant in 5 key themes

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In February 2017, some of the most preeminent US consumer packaged goods companies gathered in Boca Raton, Florida for the annual conference of the Consumer Analyst Group of New York (CAGNY). We listened and here is what we heard. For more information, visit

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CAGNY 2017 Roundup: Growth is dominant in 5 key themes

  1. 1. CAGNY 2017 Roundup Growth is dominant in 5 key themes In February, some of the most preeminent US CPG companies gathered in Boca Raton, Florida for the 46th annual conference of the Consumer Analyst Group of New York (CAGNY) We listened and here is what we heard … Major themes Note: 26 CPG companies presenting at CAGNY 2017 Source: Deloitte Analysis, 2017 About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see to learn more about our global network of member firms. Copyright © 2017 Deloitte Development LLC. All rights reserved. * Emerging themes FOUR THEMES GAINING EXECUTIVE ATTENTION GROWTH IS DOMINANT IN 5 KEY THEMES INNOVATION M&A HEALTH & WELLBEING MARGIN IMPROVEMENT & COST REDUCTION MARKETING MODEL CHANGE AND INVESTMENT* GO-TO-MARKET CHANGE SUPPLY CHAIN IMPROVEMENT & OPPERATIONAL EXCELLENCE PREMIUMZIATION & REVENUE MANAGEMENT* DIGITAL LIFESTYLE & MOBILE DIVESTITURES & PORTFOLIO OPTIMIZATION E-COMMERCE/DIRECT-TO-CONSUMER* DEMOGRAPHIC SHIFTS EMERGING MARKET GROWTH DEVELOPED MARKET GROWTH ORGANIZATIONAL REALIGNMENT (INCL. SSC) SUSTAINABILITY SNACKING/AWAY FROM HOME* ECOSYSTEM & PARTNERSHIPS SOCIAL RESPONSIBILITY BIG DATA & ANALYTICS 100% 84% 76% 76% 76% 68% 64% 60% 60% 60% 56% 56% 56% 52% 48% 32% 32% 28% 24% 16% Percentage difference vs. 2016 -4% -4% -3% Health and wellness, social responsibility and sustainability Product and service innovation Business portfolio optimization Operational excellence and efficiency Digitization of the path-to-purchase and last mile 32% 25% 26% 0% 0% 23% 14% 14% 19% 19% 34% 7% 9% Marketing model change and investment of companies talked about changes to their marketing model Shift from linear to digital was the main topic New innovative ways of engaging with consumers For example: One leading personal care company presented a new innovative approach to social marketing Percent of companies covering theme 76% Premiumization and revenue growth management of companies talked about premiumization and revenue growth management Premiumization through mix and innovation Price realization through pack size and formats For example: One food company presented new ways to deliver greater price realization 60% E-commerce/ direct-to-consumer of companies talked about e-commerce/ direct-to-consumer Dedicated teams to build e-Commerce Both direct-to-consumers and marketplaces (e.g., Amazon/Alibaba) Exclusive products and offers (e.g., gifting) For example: Another food company talked about how it is building a dedicated direct-to- consumer business 56% Snacking/food away from home of companies talked about snacking/food away from home >50% of all US eating occasions 3 times per day New packaging, formats and products For example: Several companies presented ‘snackable’ version of their traditional products 32%