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Digital Democracy Survey, Eleventh Edition

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Media consumption habits are shifting as evolving technology puts today’s empowered consumer in the driver’s seat. Find out how their attitudes and behaviors are impacting business models and economics across industries here: https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/digital-democracy-survey-generational-media-consumption-trends.html?id=us:2sm:3ss:dds11:eng:tmt:032817

Publicado en: Tecnología
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Digital Democracy Survey, Eleventh Edition

  1. 1. How has social media moved beyond being a socializing tool? Disruption in the digital landscape How well do you know today’s empowered consumer? As digital media evolves, consumers across age groups are changing the way they use and consume content. With Generation Z (Gen Z) and Millennials leading the way, attitudes and behaviors toward binge-watching, social media, streaming, and advertising are impacting business models and economics across many industries. For companies in the Technology, Media, and Telecommunications (TMT) space, harnessing these attitudes and behaviors can mean difference between thriving or fading. Get to know today’s empowered consumer. Explore a multi-generational view of digital media trends that are influencing consumers across the board. Take a closer look at digital media trends in our latest Digital Democracy Survey. www.deloitte.com/us/digitalmediatrends Copyright © 2017 Deloitte Development LLC. All rights reserved. Are consumers breaking away from traditional TV? PAY TV 2013 2014 2015 2016 60% How will you shift your advertising strategies to engage today’s consumer? x x 45% 85% Is binge-watching the new normal? 96% 59% 69% 66% 71% 40% STREAMING NEWS THE Growth of paid streaming video subscriptions 2009 2016 10% 49% Total US Consumers Sixty percent of 14-50 year olds subscribe to at least one paid streaming video service Millennials value streaming video services more than pay TV Nearly ninety percent of Gen Z and Millennials (14-33 year olds) have binge-watched TV More than 1/3 of them binge-watch weekly Nearly half of Millennials use ad-blocking software Forty percent of them use ad-blocking software on their smartphones and eighty-five percent use ad-blocking software to improve the speed and performance of their online experience They use it as their primary source of news (even more than television) Ninety-six percent of Millennials are on social media 74% of them found the experience to be more effective than a phone call On average, they binge-watch 6 episodes or 5 hours per sitting or 90% 70% 70% interacted with companies via social media in the last 12 months 74%

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