Slides presented by David Wood at the Cambridge Wireless 2012 "Future of Wireless International Conference", speaking against the debate motion "This house believes that the future of innovation in the wireless industry is in the virtual rather than the physical world”: http://www.cambridgewireless.co.uk/news/article/default.aspx?objid=42264. An updated version of this debate featured in the E&T magazine in June 2014, http://eandt.theiet.org/magazine/2014/06/debate.cfm.

1. David W. Wood – @dw2
Chief Technology Architect, Accenture Mobility
“This house believes that
the future of innovation in the wireless industry
is in the virtual
rather than the physical world”
Too narrow a view
There’s MUCH more to future wireless innovation
than innovations in the virtual world

2. 2
Handsets as commodities?
The march of the black slabs?
We’ve heard that story before!
(e.g. 2001…)

3. 3
Wireless industry innovation:
Game-changers, standing out from commodity
“Nokia today announced
deliveries of its first imaging
phone in Finland. Incorporating a
digital camera, Multimedia
Messaging (MMS) capability and
a full-color display, the Nokia
7650 phone opens up a new era
in personal mobile
communications…”
http://press.nokia.com/2002/06/26/the-nokia-7650-imaging-phone-is-now-shipping/

4. 4
Handsets as commodities?
The march of the black slabs?
We’ve heard that story before!
(e.g. 2001, 2006, …)

5. 5
The future of wireless industry innovation:
Transparency
Transparent double-sided touchscreen display
Android NTT Docomo smartphone prototype by Fujitsu
http://www.diginfo.tv/v/12-0099-r-en.php

6. 6
The future of wireless industry innovation:
Touch
Physical buttons that rise up from the display
“Buttons when you need them – gone when you don’t”
http://www.tactustechnology.com/
Button feedback
Blind navigate
Reduce typing errors

7. 7
The future of wireless industry innovation:
Scent
http://www.arts.ac.uk/tfrg/node/10957
Dr Jenny Tillotson
Visiting Scholar
Dept of Chemical Engineering & Biotechnology
University of Cambridge

8. 8
100-micron-thick “Willow Glass”, by Corning:
a new ultra-thin and flexible substrate for LCDs and OLEDs
http://www.engadget.com/2012/06/04/corning-unveils-slim-flexible-willow-glass-video/
The future of wireless industry innovation:
Flexibility

9. 9
The future of wireless industry innovation:
Power Management
Adaptive charging of Li-Ion batteries
More run time
Faster charging
Longer cycle life
http://www.qnovocorp.com/

10. 10
The future of wireless industry innovation:
Imaging
Array of low resolution sensors:
software subsequently recreates the combined image
“Enter the third dimension”
Thinner smartphone
High quality images
New applications
http://www.pelicanimaging.com/

11. 11
The future of wireless industry innovation:
Sensors
Based on a cartoon by Jeff MacNelly
Another
ginger beer,
please Hal
I’m sorry Dave,
I can’t do that
The bathroom scale
and the hall mirror
are reporting
disturbing flab
anomalies

12. 12
The future of wireless industry innovation:
Sensors
http://www.forbes.com/sites/markpmills/2012/05/21/tricorder-update-social-medicine-
is-the-next-big-thing-after-social-media/

13. 13
The future of wireless industry innovation:
Sensors
http://www.telegram.com/apps/pbcs.dll/article?AID=/20120603/NEWS/106039760/1003/NEWS03
Developed by Professor Ki Chon, Worcester Polytechnic Institute

14. 14
The future of wireless industry innovation:
Sensors
http://alivecor.com/video.htm/
Electrocardiogram (ECG) on an iPhone: Dr David Albert, AliveCor

15. 15
The future of wireless industry innovation:
Sensors
http://alivecor.com/video.htm/
Electrocardiogram (ECG) on an iPhone: Dr David Albert, AliveCor

16. 16

17. 17
“People will check their
bodies as often as they
check their emails”

18. 18
The future of wireless industry innovation:
The creative destruction of medicine
Basis for improving healthcare:
Miniature sensors
Imaging & scanning
3D manufacturing
Synthetic biology
Personalised genomics
Electronic medical records
Ubiquitous smartphones
Communications facilities
Next gen social networks
Huge computing power
Expert decision systems
Online medical training
http://CreativeDestructionOfMedicine.com/ – Eric Topol MD
Technology super-convergence

19. 19
Physical:
Sensors
Surfaces
Miniaturisation
Power management
Virtual:
Cloud
Connectivity
Mass storage
Big data analytics
The future of wireless industry innovation:
Ongoing super-convergence

20. 20
Physical:
Sensors
Surfaces
Miniaturisation
Power management
Virtual:
Cloud
Connectivity
Mass storage
Big data analytics
Design:
Insight into user requirements
Ergonomics; Simplicity
Integration:
Multi-disciplinary execution & quality
The future of wireless industry innovation:
Two missing dimensions (‘D’ and ‘I’)

21. 21
The future of wireless industry innovation:
Integration as a Service
PlatMaaS:
Platform Maintenance as a Service
ALMaaS:
Application Lifecycle Management as a Service
WSTaaS:
Whole System Testing as a Service
All involve technology running in clouds
All depend on detailed knowledge of on-device platforms,
for multiple platforms, evolving across time

22. David W. Wood – @dw2
Chief Technology Architect, Accenture Mobility
“This house believes that
the future of innovation in the wireless industry
is in the virtual
rather than the physical world”
Too narrow a view
There’s MUCH more to future wireless innovation
than innovations in the virtual world