OMP List Building & Donor Cultivation Presentation for DemocracyInAction Community Conference

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Katherine Watier and Courtney Ussery of OMP Direct used this slideshow as part of their popular fundraising presentation at the DemocracyInAction User Conference in June 2008.

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The Joy of Finding Supporters and Turning them into Donors Katherine Watier – Director of Online Strategies Courtney Ussery – Online Data Analyst

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Questions? Katherine Watier – [email_address] Courtney Ussery - [email_address]

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How can your communication strategy work to show your donors you know and love them? Donors – both present and potential – are special. Every communication is an opportunity to draw donors closer to the heart of your organization. It takes planning, creative thinking and commitment to focus on the donor — but there are a multitude of inexpensive and easy ideas for attracting you donors’ attention. This presentation will help you examine your organization to find the road-blocks and opportunities in getting your donor’s attention. We’ll explore technology tactics, direct marketing mysteries and creative concepts that assure donors you know and understand their interest in your cause. Learning Objectives: Flipping the focus Telling great stories in new ways Making communication personal Managing what gets in your way

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Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting. The deck includes research topics, creating donor profiles and personas and six strategies to online outreach. This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.

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