This is How You ABM with RingCentral
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Are you tasked to "do ABM" in 2020? Are you wondering how your specific role and responsibilities will shift as your organisation implements and scales their Account-Based strategy? Well then Listen Up: This Is How You ABM. Join the conversation with Sam O'Brien and Sunny Dhami (Ring Central's Senior UX Manager and Senior Director of Product Marketing, respectively) as they discuss: - The trials, tribulations, and challenges they have overcome while implementing a successful ABM strategy - Tips and tricks to help streamline the ABM journey - How ABM has impacted their role and successes encountered along the way Sam and Sunny will share their experiences and how their lessons learned can be applied to specific roles within the organisation.
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This is How You ABM with RingCentral
- 8. Buyers expect to find information relevant to them
- 16. Align Sales and Marketing. The conversation needs to be the same.
- 20. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from RingCentral. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Magic Quadrant for Unified Communications as a Service, Worldwide, Daniel O'Connell, Megan Fernandez, Rafael Benitez, Christopher Trueman, Sebastian Hernandez; 30 July 2019.
Editor's Notes
- Good morning Today, i want to briefly share some thoughts on digital workplace, partnerships, OUR partnership which I am incredibly excited about an inflection point in how people comm, coll, work And why Ringcentral is in leadership position to enable that shift
- The scales have tipped because communication preferences have evolved The way people communicate, collaborate and work has always changed over time, but the pace of change has been much more rapid with the millennials -> GenX -> GenZ And that ease of personal communication has employees expecting our business communication to be as effortless and integrated in their daily workflow.
- Some context on Ringcentral and our journey I am not going to talk much about the fact that it’s the only long standing cloud native UCaaS stack but it does enable us to do a few things Focus on making communications simple, effortless, intuitive lead the innovation alongside the changing communication preferences And making business communications as simple as the personal communications we are getting accustomed to
- Talking of innovation, One of the industry analysts in the earnings calls this week remarked to us --- “RingCentral puts the unified into ‘unified communications’” We’re proud that we’ve been among the first and leading providers to truly unify the experience of messaging, calling, and meetings. Take off the app overload, simplify the employee experience, drive increased productivity But This notion of All Together Now is not only about bringing together Message, Call, and Meet into a single app
- It’s about enabling that across any device, any mode and being available anywhere One of my favorite aspects of unified communications is the ability to do simple things like taking a call on my mobile, walking into the office and switching it to the desktop with one click; OR Transitioning to a fully featured video meeting from an audio conference call for all participants. We truly try to put “unified” in the world of unified comms
- Selected as an early partner with Apple and WhatsApp.
- Selected as an early partner with Apple and WhatsApp.
- Selected as an early partner with Apple and WhatsApp.
- Its been humbling that RingCentral has received consistent and exceptional accolades from the industry analysts and influencers: Whether it be as a 5 time Gartner MQ leader Or being called out as the #1 leader by IHS Markit 3 years in a row, OR The recognitions from Frost and Sullivan as the company of the year OR The leadership recognition from Aragon.