Nurmi creates clothes and accessories where the nordic tradition of minimalism and long-lasting design goes hand in hand with true sustainability. The straightforward yet functional design of Nurmi garments form the cornerstones of a wardrobe. The key factors for Nurmi are sustainability and openness. All products are ecological and ethical throughout the whole life cycle and the whole production process is transparent: http://www.nurmiclothing.com/about This is is their pitch for the test-bed phase of the Peloton Smart Retro Acceleration Programme: http://smartretro.demoshelsinki.fi/join-smart-retro-program/testbeds-bagarmossen-lahti/

2. Nurmi is a transparent clothing company
founded 2010 in Lahti, Finland.
Nurmi creates clothes and accessories where the nordic tradition
of minimalism and long-lasting design goes hand in hand with
true sustainability.
Market areas:
Finland, Germany, Belgium, France, UK, US

3. ASSUMPTION:
SUSTAINABLE
CLOTHING & LABEL
NURMI IS BORING
& UNAPPEALING

4. ”YOU HAVEN’T
TOLD ME ANYTHING
I HAVEN’T HEARD
BEFORE”
- A mentor

5. ”SUSTAINABLE
CLOTHES? WHY NOT
BUT FIRST COMES
DESIGN & PRICE”
Clothing store TjallaMalla
in Stokholm

6. HOW TO CONVINCE
THESE PEOPLE THAT
NURMI IS SUPERB?

7. WE NEED THE EARLY
ADAPBTERS TO HELP US
IN FINDING THE ESSENSE
OF NURMI PRODUCTS &
SPREAD THE WORD.

9. TEST:
WHAT IS THE MOST
VALUABLE THING IN
OUR JEANS?

10. VEGAN LOCALHIGH-QUALITY TRANSPARENT THE LABEL
CREATE AN AD
CONCENTRATED ON...
WHICH APPEALS THE MOST?

11. TEST GROUP:
EARLY ADAPTERS
CURRENT CUSTOMERS
&
ACTIVE FOLLOWERS
ON SOCIAL MEDIA
(ONLINE & FACE-TO-FACE)

12. WITH THE EARLY ADAPTERS WE CAN
CREATE...
...AND BUILD A
SUCCESSFUL INTERNATIONAL
CLOTHING BRAND
SUCH AS PATAGONIA
OR NUDIE JEANS
The World of Nurmi

13. www.nurmiclothing.com
@nurmiclothing
#nurmiclothing