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Bees and Trees - a novel way for large companies and startups to co-create sustainable innovation

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A presentation hold in the NTNU conference on sustainability transitions

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Bees and Trees - a novel way for large companies and startups to co-create sustainable innovation

  1. 1. Bees & Trees A novel way for large companies and startups to co-create sustainable innovation Satu Lähteenoja, Demos Helsinki Tyyra Linko, University of Helsinki & Demos Helsinki Mika Kuisma and Armi Temmes, Aalto University NTNU Sustainability Science Conference Track D - Business models for sustainability Session ‘Organizational aspects and motivation’ October 18-20, 2017
  2. 2. Demos Helsinki & Peloton Club Peer-incubator for startups that create solutions to wicked problems and present the new wave of consumer cleantech. Independent think-tank and intermediate organisation for building the future societies.
  3. 3. Sharing economy Optimisation Circular economy Dematerialisation DIGITALISATION USER-FOCUS RESOURCE SCARCITY FOCUS ON CONSUMER CLEANTECH = FOOD, HOUSING, MOBILITY
  4. 4. RESEARCH QUESTION: How to change traditional industries with startups?
  5. 5. Bees have solutions, Trees have resources Innovative Disruptive New business models Lack resources Lack customersLack know-how on how to scale Traditional Slow Incremental change on process level Able to scale Have customers Have resources Have the will to change BEES TREES Strong values Based on e.g. Hockerts & Wüstenhagen (2010)
  6. 6. Bees & Trees in multi-level perspective Adoption of consumer cleantech solutions to current regimes of food distribution and built environment through business experiments
  7. 7. Matchmaking & Open call for companies FACILITATED BUSINESS EXPERIMENTS 2016 Q1/2017 Q2-Q3/2017 Q4/2017 Innovation Camp 1: Starting the partnerships 4 business experiments Meetings between Bees and Trees, Meetings facilitated by Demos, Interviews during summer Innovation Camp 2: Continue and scale up
  8. 8. Four types of business experiments Level of challenge Time needed
  9. 9. S Group fighting food waste with ResQ Inexpensive meals from restaurants that would otherwise go to waste
  10. 10. Tree’s experience – S Group 1. First define your target, then search for a partner 2. Find the right people with open mind and mandate to make decisions 3. Think about the timing: how does the solution fit to your goals and timelines? 4. Create structures that enable lean startup collaboration
  11. 11. Bee’s experience – ResQ Club 1. Be patient – huge possibilities to scale, but slow process 2. Startup’s role is to manage project, because they probably have more to win 3. Important to learn how a massive organisation functions 4. Be creative and flexible with ways to enter the big company
  12. 12. What did we learn 1. There’s huge potential for impact and a lot of good will 2. The biggest challenges come from different priority setting and timing 3. Experimenting can be a quick route to action but you have to find the right people 4. The role of facilitator is crucial in target and timeline setting
  13. 13. Matchmaking & Open call for companies BEES & TREES MODEL Innovation Camp 1: Starting the partnerships 4 business experiments Meetings between Bee and Tree Meetings facilitated by Demos Interviews during summer Innovation Camp 2: Scale up Manual for Bees and Trees: How to start collaboration in the field of consumer cleantech?
  14. 14. Bees and Trees partnership is… 1. Balanced and equal with a partnership mindset 2. Based on trust and benefits both 3. Co-creation: something new is created together 4. Creating impact: new sustainable innovation 5. Strategic, aims to radical change and new business
  15. 15. Thank you! Satu Lähteenoja Head of Resource Smart Economy Demos Helsinki Twitter: @satulahteenoja satu.lahteenoja@demoshelsinki.fi www.demoshelsinki.fi pelotonclub.me Tyyra Linko University of Helsinki / Demos Helsinki Twitter: @tyyralinko tyyra.linko@demoshelsinki.fi

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