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Smartups - Sharing Economy as the First Splash of the Next Wave of Startups.

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This is a presentation about how ICT can help to maintain a balance of the commons, known as natural resources and ecosystem services, i.e. stop overexploitation of these fundamentally shared resources by changing the way we live.

Smartups - Sharing Economy as the First Splash of the Next Wave of Startups.

  1. 1. *based on the forthcoming ”smartup manifesto” Smartups* sharing economy as first splash of the next wave of startups. Roope Mokka // Demos Helsinki @ KTH course on Future of Media //
  2. 2. Demos Helsinki We are an independent not-for-profit think tank operating in the Nordic countries. All of our projects are beneficial to the society – society is our second client. We have ten full time employees from various backgrounds. We focus to democracy and resource smart economy. We combine futures studies and co-creation in our projects.
  3. 3. Smartups and commons *all natural resources are in essence commons. They are primarily outside markets and pricing systems, thus ”natural”. This is a presention about how ICT can maintain a balance of the commons, known as natural resources and ecosystem services, i.e. stop overexploitation of these fundamentally shared resources by changing the way we live. Roope Mokka // Demos Helsinki
  4. 4. first lets try and understand how Megatrends grow business?
  5. 5. How can you say so? Let’s take a look at a very familiar example.
  6. 6. ?
  7. 7. computers in 70’s
  8. 8. 8 In 1984 was a megatrend moment. ICT was connected to a megatrend of the 1980’s and 90’s: Individualisation. So personal computing began.
  9. 9. Steve jobs understood megatrends that the biggest new forces of the 80’s were: Personal computing COMPUTING POWER INDIVIDUALISATION
  10. 10. now a part of everyday life.
  11. 11. what are the Megatrends of 2014 driving startups ?
  12. 12. Resource scarcity and climate changE group centricness This is smart business digitalization of the material world
  13. 13. The change is already here.
  14. 14. Oil Copper PhosporCultivated landWater Natural gas consumption/head is bound to drop
  15. 15. Life expectancy Wealth InnovationsFreedom Happiness Love with the current model its means...
  16. 16. Probably not... However things are going to change massively and fast.
  17. 17. BOTTOM LINE: What changes the most?
  18. 18. Most natural resources are consumed by Homes Cars Food Shopping Consumer electronics Tourism
  19. 19. Homes
  20. 20. Cars
  21. 21. Food
  22. 22. Housing Mobility Food demand & disruption
  23. 23. Housing Mobility Food This is key areas where a new breed of startups is emerging.
  24. 24. What changes is our decisions.
  25. 25. natural resources are decisions how to impact them?
  26. 26. WTF are Smartups?
  27. 27. News This Year Google to Buy Nest Labs for $3.2 Billion Internet Company Extends Reach Into Home with Buy of Thermostat, Smoke Detector Maker Jan. 13, 2014 6:46 p.m. ET Opower Shares Soar in IPO April 4, 2014, 10:18 AM PDT Uber Sets Valuation Record of $17 Billion in New Funding By Serena Saitto and Brad Stone Jun 7, 2014 11:15 AM GMT+0200 Airbnb Might Soon Be Worth $10 Billion, Valued More Than Hyatt Hotels MEGAN ROSE DICKEY MAR. 20, 2014, 9:35 AM
  28. 28. The nature of the biggest startups is changing. The Wall Street Journal 2014
  29. 29. ”Due to their relationship to natural resources, smartups are essentially startups that help free their users from inefficient use of natural Teksti resources. In a word, they do more with less. ” Smartup Manifesto, 2014 (unpublished)
  30. 30. ”The emergence of services and technologies in the intersection of physical and digital changes both. Rather than everything being digital or physical, everything becomes Teksti something else. This field of services is currently being defined by smartups.” Smartup Manifesto, 2014 (unpublished)
  31. 31. Driverless cars There are four major models in which a business can proliferate resources and therefore create value out of resource scarcity. 2 Sharing Optimisation Upcycling and refurbishment Dematerialisation and Smart substitution 3 improving physical assets by implementing energy efficiency solutions for homes, as well as various circular economy applications. 2 Optimizing the use of physical inputs through the use of smart home, metering and gamification applications. 4 Using smart substitution to replace resource-intensive practices. 1 increasing the utilization rate of physical resources by sharing. 1 4 3
  32. 32. Driverless cars Sharing Airbnb
  33. 33. Driverless cars Sharing Hoffice
  34. 34. Driverless cars Sharing Venuu
  35. 35. Driverless cars Sharing Bla Bla Car
  36. 36. Driverless cars Sharing Open Utility
  37. 37. Driverless cars Sharing We share solar
  38. 38. Driverless cars Sharing PiggyBaggy
  39. 39. Driverless cars Sharing Feastly
  40. 40. Driverless cars Sharing Swap.com
  41. 41. Driverless cars Sharing Sharetribe
  42. 42. Driverless cars Sharing = increasing the utilization rate of physical resources by sharing.
  43. 43. Driverless cars Enerfy Optimisation
  44. 44. Driverless cars Optimisation Nest
  45. 45. Driverless cars Opower Optimisation
  46. 46. Driverless cars Caretosave Optimisation
  47. 47. Driverless cars Optimisation = Optimizing the use of physical inputs through the use of smart home, metering and gamification applications.
  48. 48. Driverless cars Upcycling, renewal and refurbishment
  49. 49. Driverless cars Upcycling, renewal and refurbishment Bio-Bean
  50. 50. Driverless cars Upcycling, renewal and refurbishment Bundles
  51. 51. Driverless cars Upcycling, renewal and refurbishment Etsy
  52. 52. Driverless cars Upcycling, renewal and refurbishment Terracycle
  53. 53. Driverless cars Upcycling, renewal and refurbishment RVS
  54. 54. Driverless cars = improving physical assets by implementing energy efficiency solutions for homes, as well as various circular economy applications. Upcycling, renewal and refurbishment
  55. 55. Driverless cars Dematerialisation and Smart substitution Bitty
  56. 56. Driverless cars Oculus Rift Dematerialisation and Smart substitution
  57. 57. Driverless cars Beyond Meat Dematerialisation and Smart substitution
  58. 58. Driverless cars DHL in collaboration with Amazon Dematerialisation and Smart substitution
  59. 59. Driverless cars Dematerialisation and Smart substitution = Using smart substitution to replace resource-intensive practices.
  60. 60. Driverless cars There are four major models in which a business can proliferate resources and therefore create value out of resource scarcity. 2 Sharing Optimisation Upcycling and refurbishment Dematerialisation and Smart substitution 3 improving physical assets by implementing energy efficiency solutions for homes, as well as various circular economy applications. 2 Optimizing the use of physical inputs through the use of smart home, metering and gamification applications. 4 Using smart substitution to replace resource-intensive practices. 1 increasing the utilization rate of physical resources by sharing. 1 4 3 Smartup Manifesto, 2014 (unpublished)
  61. 61. Driverless cars However, the real impact lies in combinatory models. Sharing Optimisation Upcycling and refurbishment Sharing Optimisation Upcycling and refurbishment Dematerialisation and Smart substitution Smart substitution Smartup value creation hotspot Smartup Manifesto, 2014 (unpublished)
  62. 62. Want to make money? Leave social media, photosharing, e-commerce, gaming... Eurostat
  63. 63. Startup Smartup Mass market Big market Proof of concept Sufficient market Quick exit Sustainable value creation Disruption of markets Transformation of infrastructure Winner takes all Market creation Communications and entertainment Housing, transportation, food, energy ARPU CLV Born global Global platforms for customisation and localisation Facebook, Google, Apple, Ebay, InstagramAirbnb, Über, Opower, Nest, Blablacar Exit via IPO or acquisition by digital corporate Exit via acquisition by incumbent (or digital corporation) Freemium and long tail Transactions and ESCO as service Time Things More value out of personal relationships More value out of personal property Ownership (free or paid for) Access Mass exodus to next service Sustainable value Creating new resources (e.g. connections) Efficient use of current resources (proliferation) Virtually unlimited pool of resources Tangible pool of assets base Free for users Cheaper for users
  64. 64. End of big companies?
  65. 65. What can you do? Apply Now to the Smart Retro Programme.
  66. 66. Thanks!

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