In this Maximize Demosphere webinar, we discussed Facebook's new timeline feature and its impact on organizations. We also discussed how to best utilize Facebook Ads to benefit your youth sports organization.

1. Facebook
Timeline & Ads
Sean Rose - Marketing Director
March 21, 2012
Wednesday, March 21, 12

2. Session Overview
Part 1: Timeline - What’s New
Part 2: Timeline - How To Be The Best
Part 3: Ads - How To Optimize
Join us on Twitter
Like us on Facebook
Wednesday, March 21, 12

3. Cover Photo
850 x 315 pixels
No discounts, calls to action.
Creative Examples
Wednesday, March 21, 12

4. Admin Panel
Notifications
New Likes
Messages
Fans must initiate
Basic Insights
Wednesday, March 21, 12

5. Images
Profile Pic - 180x180
Also used as thumbnail for posts.
Icons - 111x74
Can also rename and re-order.
Wednesday, March 21, 12

6. Pinning/Highlighting
Pin - puts post at
top for a week.
Highlight - stretches
post across both
columns.
Wednesday, March 21, 12

7. Milestones
Expand Timeline with memorable events through
your history.
Must include date of formation to start using.
Wednesday, March 21, 12

8. How To Be The Best
Consistent Interaction
Integrate Blog Posts
Photos
Milestones
Events
Pin/Highlight
Appropriately
Wednesday, March 21, 12

9. Optimize Your Page
Compelling Cover Photo
Accurate “About” Statement
Company --> Non-Profit
Shows “About” statement.
Local Business --> Sports
Shows Contact Info # & Operating Hours
Subcategories --> can add multiple
Wednesday, March 21, 12

10. Optimize Your Content
Visual is better! (2x interaction)
Shorter is better!
100-250 characters
(60% more likes)
Calls to action
Less focus on hard sell
Ask people to do something
Wednesday, March 21, 12

11. Tell Your Story
More control over your
timeline.
Ability to control what
fans can post.
Ability to approve timeline
posts.
Fans can message privately
Promote the experience you
want.
Wednesday, March 21, 12

12. Facebook Ads
Sobering: Pages reach 16% of audience each week.
Utilize ads to get in front of current and potential
new fans.
Wednesday, March 21, 12

13. Current Fans:
Sponsored Stories
Page Like Stories: Exposure
for liking.
Page Post Stories:
Exposure for actual posts.
Targeted at only those eligible to see
these in the first place.
Options for expansion/contraction
Facebook Helps!
Wednesday, March 21, 12

14. New Fans: Ads
Awareness: Build audience
Interaction: Deals?
Grow Fan Base: Benefits
for engaging?
Facebook Helps!
Wednesday, March 21, 12

15. Ads: Targeting
Key Targeting Points:
Location, Age
Interests
Your activity?
Related activities?
Friends of Connections
Wednesday, March 21, 12

16. Ads: Design
Variables
Questions
Key Information
Organization Name
Call to Action
Wednesday, March 21, 12

17. Ads: Etc.
Budget
Review
Getting Started Guide
Wednesday, March 21, 12

18. Wrap Up
Forced change - March 30!
Questions? support@demosphere.com
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Wednesday, March 21, 12

19. Sean Rose
srose@demosphere.com
Wednesday, March 21, 12