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Contemporary
                    Communication
                     Technologies
                   Getting your buzz on



       Dena Gray-Fisher, director
Office of Media and Marketing Services
The new age of e-communication
• Today’s new Internet tools and technologies
  are created around the notion that users
  want to be active contributors, rather than
  passive observers.

• Today’s online and mobile communicators
  are:
  –   Engaged             – Generating content
  –   Collaborating       – Creating
  –   Sharing             – Networking
  –   Making choices      – Speaking up
  –   Empowered
Revolutionizing the way
          we do business
• “An increasing demand by citizens and businesses,
  fueled by advancements in technology, for faster
  response to ideas, suggestions and concerns” is
  identified in the DOT’s Strategic Plan as a challenge
  for the department.
• DOT Internet policy – Making the business case of
  how these technologies help:
   – Me do my job.
   – My team reach its goals.
   – The department accomplish its mission.
   – Better serve our customers.
Changing public expectations
• I want it …

• I want it now …
  real-time and
  instantaneous

• I want it my way …

• I want it any time … day or
  night
So, what’s the buzz?
  •   Tweets
  •   Chats
  •   Blogs
  •   Tags
  •   Wikis
  •   Avatars
Blogs
• Allow users to create and display online posts/logs

• Can permit readers to comment

• Can be moderated to weed out inappropriate
  contributions

• Can include multimedia

• Considered more informal/conversational

• Personalize and humanize an organization,
  creating a positive public image
Blogs (blogger.com free from Google )
                                   ®


http://iowadotprdemo.blogspot.com/
DOT news blog (TypePad®)
RSS – Really Simply Syndication
• RSS saves time by letting users choose to receive content from
  a number of Web sites and read it in one place.

• RSS feeds alert users when new material is posted on the Web
  sites that offer them.

• To read an RSS feed you need a feed reader.

• Once you have a reader, it’s a matter of finding sites that offer
  RSS feeds and adding them to the list your reader checks.

• It's not just for news.
    – Severe weather alerts            - Airport delays
    – Traffic updates                  - Job openings
    – Public meeting notices           - Bid notices
    – New additions in the library
Iowa DOT’s RSS feed
Twittering
• Twitter® is a free social networking and micro-
  blogging service that allows users to send and read
  other users' updates (otherwise known as tweets),
  which are text-based posts of up to 140 characters in
  length.

• Tweets can be sent directly from your cell phone to
  the Web.

• Twitter can be a powerful communications tool for
  business groups that need live interaction.

• Twitter and Twitter-like services can enhance the
  level of interaction for happenings like Webinars and
  videocasts.
Twittering – Los Angeles Fire
Department tweets
Forums
Originally modeled
after the electronic
bulletin boards of
the world before
the Internet,
Internet forums
allow users to post
a quot;topicquot; for others
to review.

Other users can
view the topic and
post their own
comments in a
linear fashion, one
after the other.
Contemporary Communication Technologies Presentation View
Electronic newsletters
Electronic notices to subscribers
• DOT auction notices
• Design Manual
  revisions
• TIME-21 funding
  notices
• News releases
• Des Moines area
  metro alerts
• Council Bluffs
  Interstate
  reconstruction
  project alerts
Live chat



Live chat is a great customer service tool
that goes a long way towards earning
consumer trust .
  – Set your own hours of service.
  – Offer superior service in real time.
  – Be available when off-line by enabling visitors
    to leave messages, forwarded to your E-mail.
  – Secure and private instant messaging.
Live chat – state government use




State of California
State of Ohio
State of Virginia
State of Utah
State of South Dakota
State of Minnesota
State of Oregon
State of Kansas
Avatars (personalize the user experience)




                               Artificial intelligence technology
                               now allows realistic-looking
                               animated characters (or “Bots”)
Carly, an interactive avatar   to respond to user questions
(character) named after the    with context-sensitive spoken
city of San Carlos, resides    answers. The answers are
                               stored in a preprogrammed
on a computer screen at        knowledge base.
the city hall’s front desk.
Visitors get valuable city
hall information by clicking
the icons and interacting
with Carly.
SecondLife®
• SecondLife is an
  online, 3-D
  virtual world.
• Avatar images of
  visitors (that you
  create yourself)
  move about the
  virtual world.
• Missouri was the
  first state to use
  SecondLife to
  recruit IT talent.
File hosting and sharing
• Documents
• Photos
• Video
• Audio
• Data
• PowerPoint presentations
Share your PowerPoint
presentations
Share a large file
Video sharing via YouTube
• Iowa DOT’s teen
  driver/work zone
  safety education
  program
• YouTube
  features public
  service videos
  produced by
  teens as part of
  the Restrain
  Yourself contest.
Real-time project management
and collaboration
• Thanks to collaborative software, the days
  of crowding around a conference table to
  brainstorm are gone.

• Employees can meet online to integrate
  their work, develop ideas, set goals, send
  messages, build systems, and manage
  projects – all in real time.

• Share interactive calendars, pictures, videos,
  tasks, polls, comments, contruction plans,
  blogs, files, designs, music, maps,
  documents, and much more.
Share a project calendar
Edit documents collaboratively
Contemporary Communication Technologies Presentation View
Whiteboarding
• Take your brainstorming
  exercise or group meeting to
  the next level. There’s no
  reason to sit in the same room any more.
• Whiteboarding is online version of the traditional
  wall-mounted board that allows more than one
  person to mark up the board at the same time.
• All changes are kept in sync with one another in
  near real time and the final product saved/
  printed.
• Chatting while using the whiteboard enhances
  the communication process.
Contemporary Communication Technologies Presentation View
Social networking
• Social networking is the
  use of a Web site to
  connect people who
  share personal or
  professional interests,
  place of origin, ethnicity,
  education at a particular
  school, etc.

• It’s not just for
  teenagers, businesses
  are using these
  sites as hosting
  platforms.
DOT’s using Facebook
          •   Georgia – recruitment of interns, coop
              students and transportation engineering
              assistants
          •   Maryland – intern recruitment
          •   Michigan – connecting everyone who
              works or has worked for MDOT
          •   Missouri – human resources, news feed,
              winter safety messages, discussion group
              for construction projects, photo sharing
          •   Rhode Island – employee recruitment
          •   Virginia – intern recruitment, to fill summer
              jobs, diversity leadership program
          •   Washington – human resources
Professional networking
• LinkedIn.com®
  allows you to find
  communities of
  professionals who
  share a common
  experience,
  passion, interest,
  affiliation or goal.
Ethnic social networking sites
• The emergence of niche
  social networking sites
  may arise from our
  need to build a
  community with people
  we do not personally
  know, but who we feel
  affiliated with.
• Marketers and human
  resource recruiters are
  tapping into these sites.
Virtual education and training
• Online tutorials

• Live labs

• Breakout rooms - ability to assign
  individuals to rooms for small group
  collaboration

• Hand-raising for verbal questions

• Question manager for written questions or
  threaded discussion by topic

• Live video

• Handouts
Virtual meetings
• A low-cost alternative
  to real-time video
  conferencing.

• Used with a
  simultaneous audio
  conference call over
  regular telephone lines or
  using chat.

• Ability to centrally control the
  simultaneous presentation of
  text, graphics, images, and
  video on every participant’s
  screen from one location.
Webinars
Wikis
• A wiki is a Web
  page whose
  content can be
  edited by its
  visitors.
• Examples
  include
  Wikipedia,
  Wiktionary and
  Wikitravel.
Social bookmarking
• Social bookmarking is a method for Internet users
  to store, organize, search, manage, and share
  bookmarks of Web pages on the Internet.
• Bookmarks are tagged/labeled so they can be
  sorted by topic.
• Social bookmarking enables professional groups,
  agencies, work units or teams to save bookmarks
  to the same site. This can be a tremendous time
  saver for groups looking for similar information.
• Libraries have found social bookmarking to be
  useful as an easy way to provide lists of informative
  links to patrons.
Social bookmarking – the salt shortage
http://delicious.com/Maverick2008
Surveying and polling
• SurveyMonkey.com
• freeonlinesurveys.com
• eSurveysPro.com
• polldaddy.com™
• questionpro.com
• freesurveysonline.com
• coolsurveys.com
• surveypopups.com
Podcasting
• Podcasting is a way of publishing audio and video
  broadcasts via the Internet.

• Podcasts are feeds that contain digital audio and
  video files, such as MP3, MP4 or M4V files.

• A podcast feed reader is needed to view or listen to
  the feeds.

• Once you subscribe to a podcast, you can either
  listen/watch it on your computer or transfer it to a
  portable MP3/video player, such as an iPod.
Podcasting
Streaming multimedia
• With streaming media, a Web user does
  not have to wait to download a large file
  before seeing the video or hearing the
  sound.
• Instead, the media is sent in a continuous
  stream and is played as it arrives.
• The user needs a player, which is a special
  program that uncompresses and sends
  video data to the display and audio data to
  speakers.
Streaming media
Business applications
• Once again the equations that
  determine the way we work and live are
  being rewritten.
• How can you use these utilities:
  – As individual employees.
  – As teams and work units.
  – As a department.
  – As a customer.

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Contemporary Communication Technologies Presentation View

  • 1. Contemporary Communication Technologies Getting your buzz on Dena Gray-Fisher, director Office of Media and Marketing Services
  • 2. The new age of e-communication • Today’s new Internet tools and technologies are created around the notion that users want to be active contributors, rather than passive observers. • Today’s online and mobile communicators are: – Engaged – Generating content – Collaborating – Creating – Sharing – Networking – Making choices – Speaking up – Empowered
  • 3. Revolutionizing the way we do business • “An increasing demand by citizens and businesses, fueled by advancements in technology, for faster response to ideas, suggestions and concerns” is identified in the DOT’s Strategic Plan as a challenge for the department. • DOT Internet policy – Making the business case of how these technologies help: – Me do my job. – My team reach its goals. – The department accomplish its mission. – Better serve our customers.
  • 4. Changing public expectations • I want it … • I want it now … real-time and instantaneous • I want it my way … • I want it any time … day or night
  • 5. So, what’s the buzz? • Tweets • Chats • Blogs • Tags • Wikis • Avatars
  • 6. Blogs • Allow users to create and display online posts/logs • Can permit readers to comment • Can be moderated to weed out inappropriate contributions • Can include multimedia • Considered more informal/conversational • Personalize and humanize an organization, creating a positive public image
  • 7. Blogs (blogger.com free from Google ) ® http://iowadotprdemo.blogspot.com/
  • 8. DOT news blog (TypePad®)
  • 9. RSS – Really Simply Syndication • RSS saves time by letting users choose to receive content from a number of Web sites and read it in one place. • RSS feeds alert users when new material is posted on the Web sites that offer them. • To read an RSS feed you need a feed reader. • Once you have a reader, it’s a matter of finding sites that offer RSS feeds and adding them to the list your reader checks. • It's not just for news. – Severe weather alerts - Airport delays – Traffic updates - Job openings – Public meeting notices - Bid notices – New additions in the library
  • 11. Twittering • Twitter® is a free social networking and micro- blogging service that allows users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. • Tweets can be sent directly from your cell phone to the Web. • Twitter can be a powerful communications tool for business groups that need live interaction. • Twitter and Twitter-like services can enhance the level of interaction for happenings like Webinars and videocasts.
  • 12. Twittering – Los Angeles Fire Department tweets
  • 13. Forums Originally modeled after the electronic bulletin boards of the world before the Internet, Internet forums allow users to post a quot;topicquot; for others to review. Other users can view the topic and post their own comments in a linear fashion, one after the other.
  • 16. Electronic notices to subscribers • DOT auction notices • Design Manual revisions • TIME-21 funding notices • News releases • Des Moines area metro alerts • Council Bluffs Interstate reconstruction project alerts
  • 17. Live chat Live chat is a great customer service tool that goes a long way towards earning consumer trust . – Set your own hours of service. – Offer superior service in real time. – Be available when off-line by enabling visitors to leave messages, forwarded to your E-mail. – Secure and private instant messaging.
  • 18. Live chat – state government use State of California State of Ohio State of Virginia State of Utah State of South Dakota State of Minnesota State of Oregon State of Kansas
  • 19. Avatars (personalize the user experience) Artificial intelligence technology now allows realistic-looking animated characters (or “Bots”) Carly, an interactive avatar to respond to user questions (character) named after the with context-sensitive spoken city of San Carlos, resides answers. The answers are stored in a preprogrammed on a computer screen at knowledge base. the city hall’s front desk. Visitors get valuable city hall information by clicking the icons and interacting with Carly.
  • 20. SecondLife® • SecondLife is an online, 3-D virtual world. • Avatar images of visitors (that you create yourself) move about the virtual world. • Missouri was the first state to use SecondLife to recruit IT talent.
  • 21. File hosting and sharing • Documents • Photos • Video • Audio • Data • PowerPoint presentations
  • 24. Video sharing via YouTube • Iowa DOT’s teen driver/work zone safety education program • YouTube features public service videos produced by teens as part of the Restrain Yourself contest.
  • 25. Real-time project management and collaboration • Thanks to collaborative software, the days of crowding around a conference table to brainstorm are gone. • Employees can meet online to integrate their work, develop ideas, set goals, send messages, build systems, and manage projects – all in real time. • Share interactive calendars, pictures, videos, tasks, polls, comments, contruction plans, blogs, files, designs, music, maps, documents, and much more.
  • 26. Share a project calendar
  • 29. Whiteboarding • Take your brainstorming exercise or group meeting to the next level. There’s no reason to sit in the same room any more. • Whiteboarding is online version of the traditional wall-mounted board that allows more than one person to mark up the board at the same time. • All changes are kept in sync with one another in near real time and the final product saved/ printed. • Chatting while using the whiteboard enhances the communication process.
  • 31. Social networking • Social networking is the use of a Web site to connect people who share personal or professional interests, place of origin, ethnicity, education at a particular school, etc. • It’s not just for teenagers, businesses are using these sites as hosting platforms.
  • 32. DOT’s using Facebook • Georgia – recruitment of interns, coop students and transportation engineering assistants • Maryland – intern recruitment • Michigan – connecting everyone who works or has worked for MDOT • Missouri – human resources, news feed, winter safety messages, discussion group for construction projects, photo sharing • Rhode Island – employee recruitment • Virginia – intern recruitment, to fill summer jobs, diversity leadership program • Washington – human resources
  • 33. Professional networking • LinkedIn.com® allows you to find communities of professionals who share a common experience, passion, interest, affiliation or goal.
  • 34. Ethnic social networking sites • The emergence of niche social networking sites may arise from our need to build a community with people we do not personally know, but who we feel affiliated with. • Marketers and human resource recruiters are tapping into these sites.
  • 35. Virtual education and training • Online tutorials • Live labs • Breakout rooms - ability to assign individuals to rooms for small group collaboration • Hand-raising for verbal questions • Question manager for written questions or threaded discussion by topic • Live video • Handouts
  • 36. Virtual meetings • A low-cost alternative to real-time video conferencing. • Used with a simultaneous audio conference call over regular telephone lines or using chat. • Ability to centrally control the simultaneous presentation of text, graphics, images, and video on every participant’s screen from one location.
  • 38. Wikis • A wiki is a Web page whose content can be edited by its visitors. • Examples include Wikipedia, Wiktionary and Wikitravel.
  • 39. Social bookmarking • Social bookmarking is a method for Internet users to store, organize, search, manage, and share bookmarks of Web pages on the Internet. • Bookmarks are tagged/labeled so they can be sorted by topic. • Social bookmarking enables professional groups, agencies, work units or teams to save bookmarks to the same site. This can be a tremendous time saver for groups looking for similar information. • Libraries have found social bookmarking to be useful as an easy way to provide lists of informative links to patrons.
  • 40. Social bookmarking – the salt shortage http://delicious.com/Maverick2008
  • 41. Surveying and polling • SurveyMonkey.com • freeonlinesurveys.com • eSurveysPro.com • polldaddy.com™ • questionpro.com • freesurveysonline.com • coolsurveys.com • surveypopups.com
  • 42. Podcasting • Podcasting is a way of publishing audio and video broadcasts via the Internet. • Podcasts are feeds that contain digital audio and video files, such as MP3, MP4 or M4V files. • A podcast feed reader is needed to view or listen to the feeds. • Once you subscribe to a podcast, you can either listen/watch it on your computer or transfer it to a portable MP3/video player, such as an iPod.
  • 44. Streaming multimedia • With streaming media, a Web user does not have to wait to download a large file before seeing the video or hearing the sound. • Instead, the media is sent in a continuous stream and is played as it arrives. • The user needs a player, which is a special program that uncompresses and sends video data to the display and audio data to speakers.
  • 46. Business applications • Once again the equations that determine the way we work and live are being rewritten. • How can you use these utilities: – As individual employees. – As teams and work units. – As a department. – As a customer.