Overview of the new Benchmark Initiative at MOVE Conference

1. Ethical application
of geospatial data
MOVE 2020
11 February 2020

2. Denise McKenzie
@spatialred
denise-mckenzie.com

4. “Its no longer a question of can we do it
….. but should we do it?”

5. Benchmark background
• Supported by Omidyar Network (now PlaceFund)
• Complementary program in USA EthicalGeo
• Thought leadership program
• Ethical Application of Location Data

6. 6

7. The objective
• Develop practical applications of data
ethics with an emphasis on the
challenges of geo-enabled data.
• Real world tools (apps, MVPs, services)
for businesses, entrepreneurs and
government to help them navigate the
arena of data ethics.
• Address the risks and opportunities that
arise in this field and assist people to
understand them.
• Promote a better, wider understanding of
how powerful and influential location
data is.

8. Key themes
• AI and Human Freedom
• Privacy, and sharing of data with
corporations versus the state
• Balancing security with utility
• Rights of the individual,
responsibilities of the data holder
• Consent based architecture
• Location data use in the Development
and Humanitarian sector

9. Summit programme so far
• Never alone again? Location data, privacy, and consent
• The map is not the territory: representation, bias and inequity in
location data
• Digital Twins: ethics, value and public interest
• An intelligence of place? Artificial Intelligence and location
data
• Ethical challenges in data for development
• Commercial opportunities in ethical use of location data
• Connected things and connected places: responsible practice
with the internet of things

10. Summit programme to come
• Digital Twins: ethics, value and public interest
• An intelligence of place? Artificial Intelligence and location
data
• Ethical challenges in data for development
• Commercial opportunities in ethical use of location data
• Connected things and connected places: responsible
practice with the internet of things
• Ethics in practice - Location-based marketing
• Not in Kansas anymore: regulating emerging geospatial
data applications

11. Entrepreneurs
- real world solutions
• Mobile location data
• Ethical geospatial data practice
• Anonymising mobility behaviour data
• Availability, accessibility and accuracy of
development data – easy to understand
tool

12. benchmarkinitiative.com

13. Thank you
Denise McKenzie
Director, Benchmark Initiative
denise.mckenzie@geovation.uk
+447581118189
Credits:
▫ Photographs by Unsplash