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Finding Visibility at the Intersection of PR and Social Media | Adventures In Visibility with Joanne McCall
With the pervasive use of social media in business, you may be tempted to think that PR is dead or dying. Nothing could be further from the truth and you’d be wise to consider how you can add PR to your online visibility toolbox.
After witnessing Joanne McCall at work on +Andrea Lee's recent book launch, I had to get her on Adventures in Visibility to talk about how “traditional” PR is being used in conjunction with social media to boost visibility and get real world media coverage.
On the show we discuss:
✓ The distinction between Publicity and Public Relations
✓ How Media has changed and what you need to understand
✓ How social media fits into the media equation
✓ What you need to consider when doing publicity outreach
✓ How Adventure fits into Joanne’s work!
0:28 Introducing Joanne McCall
3:00 Do you use PR when you launch something new?
3:38 What is the distinction between publicity and public relations?
5:28 What is the landscape now: how do PR campaigns fit into the current landscape with social?
9:15 We're all media producers now
11:25 How can we as business owners harness PR?
14:30 What is legacy media?
16:54 What makes you stand out?
17:51 What are some tips you can implement to help you stand out?
18:35 What are niche-mates?
20:06 Shout out tos Dre Beltrami, Bill Ashton, Phillis Benson, Georgina Eggleston, Janica Smith
21:48 What is a Wave campaign?
23:19 What is the way to work with a publicist?
25:18 How are clients advised to build their platform?
28:38 The media outlets are also looking for visibility
31:07 As business owners we need to focus on building our audience
31:59 What are some things we need to look at when creating a PR campaign?
34:34 You need to build social capital
35:21 How does Joanne incorporate Adventure in her work?
37:41 What is Joanne's most memorable Adventure?
39:41 Take the quiz: How Media Savvy Are You?
Media insider and veteran publicist, Joanne McCall, knows how to capture the attention of national media. On a first-name basis with hundreds of top-rung producers, editors, writers, and journalists, she secures coverage for clients including Brian Tracy, Ken Blanchard, Dave Ramsey, Andrea Lee, Suzanne Falter, The Deepak Chopra Center for Wellbeing, and the founder of NLP, Dr. Richard Bandler.
Joanne's social links:
Blog: http://joannesmediabootcamp.com - Take the quiz: How Media Savvy Are You?
Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa
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