SlideShare una empresa de Scribd logo
1 de 6
Descargar para leer sin conexión
qwertyuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiopasdfgh
jklzxcvbnmqwertyuiopasdfghjklzxcvb
nmqwertyuiopasdfghjklzxcvbnmqwer
                 The 5 Pillars of
tyuiopasdfghjklzxcvbnmqwertyuiopas
            Business Blogging Success

dfghjklzxcvbnmqwertyuiopasdfghjklzx
            Denise Wakeman, The Blog Squad


cvbnmqwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqwertyuio
pasdfghjklzxcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcvbnmqwerty
uiopasdfghjklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklzxcvbnmrty
uiopasdfghjklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklzxcvbnmqw
ertyuiopasdfghjklzxcvbnmqwertyuiop
The 5 Pillars of Business Blogging Success


Are you looking for practical tips for blogging success? Are you wondering what to avoid?
While my position is generally that there are no “rules” in blogging, there are best practices that
will help your business blog succeed.

There are a lot of obvious elements you need to include to make a blog reader-friendly:
quality, compelling content, good navigation, a contact page, an about page, focus and clarity
about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can
really help make a blog stand out if they’re implemented.

While I do have my own list of do’s and don’ts included, I decided to get input from other smart,
savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and
don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and
Engagement.

#1: Planning Your Business Blog

Do: Know your “Big Why” – Why are you in business? What is your purpose and ultimate goal
for serving others? Clarity about your purpose, your goals, your ideal client and how you
transform people’s lives will help guide all the content on your business blog.

Do: Know what you mean when you say successful. Are you trying to get more sales?
Develop relationships? Inform current customers? Having a specific goal for your blog will
shape the rest of your strategy. From Cordelia Blake

Do: Keyword research before starting a blog. First, compile a list of keywords (and, more
importantly, keyword phrases) you think your business should rank for. Then, go to Google
Keyword tool and type in those phrases to find out how many actual searches are done per
month. You would be surprised how different Google’s list may turn out from your own. Use the
list Google suggests as your starting point. From Boris Mahovac




2              © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved.
               http://DeniseWakeman.com
The 5 Pillars of Business Blogging Success
     Use the Google Keyword Tool to find keywords that have a large number of searches.

Do: Define your target audience and develop a content strategy that they will find interesting,
entertaining or informative. Don’t focus too closely on product. As a Twitter friend once said,
“If you make dog food, don’t talk about dog food, talk about dogs.” From Heidi Cool

Do: Give it time. It takes a while to build real relationships. From Christopher Gronlund

Don’t: Hide the author of the blog. Make sure you have a real-live person behind the blog.
Add his or her photo, name and role in the company. It’s OK to outsource to get help, but for the
most authentic connection, have a real employee available to guide, answer questions and
provide a true look inside the organization. Even if you only have a few people in your company,
this is vitally important. From Phil Gerbyshak

#2: Your Blog Content

Do: Be real.

Don’t: Be stuffy, dull and pompous or use bizspeak jargon. A blog isn’t a lecture hall or a
billboard (i.e., one-way or solely self-promotional communication), but is ideally a place for
people who are hungry for good information to find you and start to see you as a reliable and
trustworthy resource. From Caitlin Kelly

Do: Find an optimal posting schedule that works for you. The more you post on your blog,
the more traffic you’ll attract. But more than frequency, focus on posting quality content
consistently and constantly.

Do: Establish an editorial calendar that helps you plan for future articles and topics. Set
reasonable deadlines. If you know you can’t publish daily, don’t establish that as your goal.

Don’t: Publish junk just to keep up with your calendar. It’s better to miss a post than to post
gibberish. (Heidi Cool)

Do: Keep the Four E’s in mind when writing your blog posts: Educate, Entertain, Engage and
Enrich. Mix it up to ensure your message is delivered in the way that your ideal reader wants to
consume it.

Do: Create Scannable Content. People have different reading patterns on the web than they do
on the printed page. They tend to scan down web pages rather than read every word. So give
them what they want! Break up your content with shorter paragraphs, headings and bullets. Add
images. Incorporate video. From Chris Cree

Do: Create compelling, keyword-rich titles that address your audience’s needs. From Rich
Brooks


3              © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved.
               http://DeniseWakeman.com
The 5 Pillars of Business Blogging Success
Do: Use a variety of post types. Some posts can be a quick paragraph, while others are a deep
dive into an important issue. Posts can be based around a video, or based around text content. If
you mix things up you’ll keep the blog interesting, expand your list of post ideas and fight the
tendency for blogger burnout. From Kyle Deming

Don’t: Get too self-promotional. At least 80% of your content should focus on helping your
audience. (Rich Brooks)

#3: Blog Design

Do: Blog on your own domain, period. It should also be under “yourdomain.com/blog”
subdirectory rather than “blog.yourdomain.com”. This lends some of the search engine goodwill
earned by your blog to your root domain. From Scott Allen. (Just about everyone made this
recommendation.)

Do: Customize your templates and menus to make it easy for readers to explore page articles.
Make good use of categories and tags. (Heidi Cool)

Do: Give your blog readers the tools to amplify your message to their own communities.
Have retweet/tweet buttons, Facebook Like button, Digg, StumbleUpon and other relevant social
sharing buttons on your blog posts. This falls under marketing and engagement as well. When
designing your blog, make sure you include plugins and widgets that can support spreading your
content far and wide.

Don’t: Hide author, contact, and subscription information. Make sure you have pages that
are easy to find in the navigation so your reader can find out more about you and your company
and can contact you with questions and feedback.




                       Make it easy for your audience to connect with you.

Do build an opt-in mailing list and autoresponder. Don’t rely solely on an RSS feed for your
readers to get your blog updates. Most people don’t know what an RSS feed is; they do know
how to opt in to get email. I see this mistake on 90% of the blogs I review. Check out Feedblitz,
Feedburner and AWeber for email delivery of your blog content.

#4: Marketing Your Blog

4              © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved.
               http://DeniseWakeman.com
The 5 Pillars of Business Blogging Success
Do: Build time into your schedule to market your blog. You’ve got to put some effort into
steering people to your blog posts so that they actually find the great content you’re creating.
(Chris Cree)

Do: Automate syndication of your blog posts to your social profiles. Make sure your posts are
showing up on your Facebook page, Twitter stream and LinkedIn profile, at minimum.

Do: Find the right balance of keywords. Keywords are important for improving the ranking of
your blog in search engines and for increasing visibility and readership. However, more is not
always better. You want your blog post to read like a conversation you’re having with a person
face to face. From Emily Madsen

Do: Repurpose your blog content in multiple formats and syndicate it on other content-
sharing sites. Recreate your content in audio and video formats in order to leverage your time
and extend your reach on the web.

#5: Engaging Your Audience

Do: Make time to respond to all of the comments you receive. A primary purpose for business
blogging is to build a strong relationship with your audience. When you reply to their comments,
your readers will appreciate your personal interest and this will build credibility and trust in your
expertise. From Sydni Craig-Hart

Do: Spend as much time engaging as you do creating content. Some of that can be on your
own blog replying to comments, but a substantial portion of it MUST be on other blogs in your
industry. Competitors are a touchy situation—you really have to take it on a case-by-case basis.
But for vendors, clients, industry associations, industry thought leaders/authors/speakers, you
should definitely identify all of them and be engaging on a regular basis. (Scott Allen)

Don’t: Disable or heavily censor blog comments. Commenting is one of the best ways to
engage and you may get called out if you filter out all negative comments. Use negative
comments as an opportunity to respond graciously. (Kyle Deming)

Do: Have a clear plan in place for handling criticism and negative comments. Take the high
road and respond to these comments carefully and politely. (Heidi Cool)

Don’t: Take for granted you know what your audience needs. Survey and ask them what
three things they struggle with in their business. This one exercise could have you supplied with
relevant blog posts for weeks. But also, you’ll be providing great information to your readers to
keep them coming back for more. From Terri Brooks




5              © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved.
               http://DeniseWakeman.com
The 5 Pillars of Business Blogging Success




                         Create simple surveys with SurveyMonkey.com.

Do: Be as authentic as you possibly can. People know when they’re being fed a party line or
propaganda. We know when we’re being marketed at or PRed at. Be as real as the circumstances
allow. From Erica Friedman

What would you add? Do you have some business blogging do’s and don’ts that are not
covered here? Please join the discussion by commenting on the Wall at
http://BlogSquadTips.com.

[NOTE: You can listen to the audio version of this article on Build a Better Blog.]



                Denise Wakeman is an online marketing advisor and founder of The Blog
                Squad. With nearly two decades of business and online marketing experience,
                she helps authors, speakers, service professionals, and small business owners
                optimize and leverage great business blogs as well as strategically use social
                media tools to gain visibility, build credibility and make more money selling
                their books, products and services. You can learn more about Denise at
                http://www.DeniseWakeman.com.

And now I would like to invite you to claim your free instant access to a 5-part video course
on how to get the best out of your blog. Visit www.MasterBusinessBlogging.com to claim it
now. Blog on!




6              © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved.
               http://DeniseWakeman.com

Más contenido relacionado

La actualidad más candente

How to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentHow to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentPost Planner
 
Scoop-It Dec. Meet Up: Content Curation for Nonprofits
Scoop-It Dec. Meet Up:  Content Curation for NonprofitsScoop-It Dec. Meet Up:  Content Curation for Nonprofits
Scoop-It Dec. Meet Up: Content Curation for NonprofitsBeth Kanter
 
#1 IMU: How to Blog Effectively for Business (GF101)
#1 IMU: How to Blog Effectively for Business (GF101)#1 IMU: How to Blog Effectively for Business (GF101)
#1 IMU: How to Blog Effectively for Business (GF101)HubSpot
 
Facebook Bootcamp - Facebook Content Strategy By Natalie Alaimo
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoFacebook Bootcamp - Facebook Content Strategy By Natalie Alaimo
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
 
The Fundamentals of Blogging
The Fundamentals of BloggingThe Fundamentals of Blogging
The Fundamentals of BloggingHubSpot
 
Blogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizesBlogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizesKatie Laird
 
Facebook content marketing for business
Facebook content marketing for businessFacebook content marketing for business
Facebook content marketing for businessNuno Fraga Coelho
 
How to Blog your way to Increased Constituent Engagement and Fundraising
How to Blog your way to Increased Constituent Engagement and FundraisingHow to Blog your way to Increased Constituent Engagement and Fundraising
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
 
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social NetworkingYou're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
 
Social Media for nonprofits: Overview
Social Media for nonprofits: OverviewSocial Media for nonprofits: Overview
Social Media for nonprofits: Overviewguestf1e806
 
Beginning A Business Blog
Beginning A Business BlogBeginning A Business Blog
Beginning A Business BlogKim Beatty
 
How to Drive 1 Million Monthly Blog Visits
How to Drive 1 Million Monthly Blog VisitsHow to Drive 1 Million Monthly Blog Visits
How to Drive 1 Million Monthly Blog VisitsHubSpot
 
Making Money Blogging
Making Money BloggingMaking Money Blogging
Making Money BloggingMatt Haughey
 
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for NonprofitsFacebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for NonprofitsHubSpot
 
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your BlogWishpond
 
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google PlusMarketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google Plusd50 Media
 
7 Ways to Improve Your Social Media Engagement
7 Ways to Improve Your Social Media Engagement7 Ways to Improve Your Social Media Engagement
7 Ways to Improve Your Social Media EngagementMohamed Mahdy
 

La actualidad más candente (20)

How to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentHow to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook Content
 
Linkedin
LinkedinLinkedin
Linkedin
 
Scoop-It Dec. Meet Up: Content Curation for Nonprofits
Scoop-It Dec. Meet Up:  Content Curation for NonprofitsScoop-It Dec. Meet Up:  Content Curation for Nonprofits
Scoop-It Dec. Meet Up: Content Curation for Nonprofits
 
#1 IMU: How to Blog Effectively for Business (GF101)
#1 IMU: How to Blog Effectively for Business (GF101)#1 IMU: How to Blog Effectively for Business (GF101)
#1 IMU: How to Blog Effectively for Business (GF101)
 
Facebook Bootcamp - Facebook Content Strategy By Natalie Alaimo
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoFacebook Bootcamp - Facebook Content Strategy By Natalie Alaimo
Facebook Bootcamp - Facebook Content Strategy By Natalie Alaimo
 
The Fundamentals of Blogging
The Fundamentals of BloggingThe Fundamentals of Blogging
The Fundamentals of Blogging
 
Blogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizesBlogging for Business - Sweet for all sizes
Blogging for Business - Sweet for all sizes
 
Facebook content marketing for business
Facebook content marketing for businessFacebook content marketing for business
Facebook content marketing for business
 
How to Blog your way to Increased Constituent Engagement and Fundraising
How to Blog your way to Increased Constituent Engagement and FundraisingHow to Blog your way to Increased Constituent Engagement and Fundraising
How to Blog your way to Increased Constituent Engagement and Fundraising
 
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social NetworkingYou're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
 
Drive More Traffic To Your Blog
Drive More Traffic To Your BlogDrive More Traffic To Your Blog
Drive More Traffic To Your Blog
 
Illuminate presentation
Illuminate presentationIlluminate presentation
Illuminate presentation
 
Social Media for nonprofits: Overview
Social Media for nonprofits: OverviewSocial Media for nonprofits: Overview
Social Media for nonprofits: Overview
 
Beginning A Business Blog
Beginning A Business BlogBeginning A Business Blog
Beginning A Business Blog
 
How to Drive 1 Million Monthly Blog Visits
How to Drive 1 Million Monthly Blog VisitsHow to Drive 1 Million Monthly Blog Visits
How to Drive 1 Million Monthly Blog Visits
 
Making Money Blogging
Making Money BloggingMaking Money Blogging
Making Money Blogging
 
Facebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for NonprofitsFacebook Success: 7 Strategies for Nonprofits
Facebook Success: 7 Strategies for Nonprofits
 
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog12 Effective Ways to use Facebook to Drive Traffic to Your Blog
12 Effective Ways to use Facebook to Drive Traffic to Your Blog
 
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google PlusMarketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
 
7 Ways to Improve Your Social Media Engagement
7 Ways to Improve Your Social Media Engagement7 Ways to Improve Your Social Media Engagement
7 Ways to Improve Your Social Media Engagement
 

Destacado

Bloggers - How to Package, Promote and Profit from Your Expertise
Bloggers - How to Package, Promote and Profit from Your ExpertiseBloggers - How to Package, Promote and Profit from Your Expertise
Bloggers - How to Package, Promote and Profit from Your ExpertiseDenise Wakeman
 
3 Clever Ways to Use Images to Promote Your Book
3 Clever Ways to Use Images to Promote Your Book3 Clever Ways to Use Images to Promote Your Book
3 Clever Ways to Use Images to Promote Your BookDenise Wakeman
 
Zero to Six Figures...FAST!
Zero to Six Figures...FAST!Zero to Six Figures...FAST!
Zero to Six Figures...FAST!Denise Wakeman
 
Mesure de la performance e-marketing
Mesure de la performance e-marketingMesure de la performance e-marketing
Mesure de la performance e-marketingohmyweb!
 
Guide Publicis Consultants - LInkedIn : le contenu, moteur d'influence
Guide Publicis Consultants - LInkedIn : le contenu, moteur d'influenceGuide Publicis Consultants - LInkedIn : le contenu, moteur d'influence
Guide Publicis Consultants - LInkedIn : le contenu, moteur d'influenceyann le gigan
 
Pages Fans, quelles interactions avec vos fans ? | Maxime Garrigues (X-prime ...
Pages Fans, quelles interactions avec vos fans ? | Maxime Garrigues (X-prime ...Pages Fans, quelles interactions avec vos fans ? | Maxime Garrigues (X-prime ...
Pages Fans, quelles interactions avec vos fans ? | Maxime Garrigues (X-prime ...Ooredoo Tunisie
 
25 techniques Marketing digitales pour atteindre vos clients
25 techniques Marketing digitales pour atteindre vos clients25 techniques Marketing digitales pour atteindre vos clients
25 techniques Marketing digitales pour atteindre vos clientsAirYourVoice
 

Destacado (7)

Bloggers - How to Package, Promote and Profit from Your Expertise
Bloggers - How to Package, Promote and Profit from Your ExpertiseBloggers - How to Package, Promote and Profit from Your Expertise
Bloggers - How to Package, Promote and Profit from Your Expertise
 
3 Clever Ways to Use Images to Promote Your Book
3 Clever Ways to Use Images to Promote Your Book3 Clever Ways to Use Images to Promote Your Book
3 Clever Ways to Use Images to Promote Your Book
 
Zero to Six Figures...FAST!
Zero to Six Figures...FAST!Zero to Six Figures...FAST!
Zero to Six Figures...FAST!
 
Mesure de la performance e-marketing
Mesure de la performance e-marketingMesure de la performance e-marketing
Mesure de la performance e-marketing
 
Guide Publicis Consultants - LInkedIn : le contenu, moteur d'influence
Guide Publicis Consultants - LInkedIn : le contenu, moteur d'influenceGuide Publicis Consultants - LInkedIn : le contenu, moteur d'influence
Guide Publicis Consultants - LInkedIn : le contenu, moteur d'influence
 
Pages Fans, quelles interactions avec vos fans ? | Maxime Garrigues (X-prime ...
Pages Fans, quelles interactions avec vos fans ? | Maxime Garrigues (X-prime ...Pages Fans, quelles interactions avec vos fans ? | Maxime Garrigues (X-prime ...
Pages Fans, quelles interactions avec vos fans ? | Maxime Garrigues (X-prime ...
 
25 techniques Marketing digitales pour atteindre vos clients
25 techniques Marketing digitales pour atteindre vos clients25 techniques Marketing digitales pour atteindre vos clients
25 techniques Marketing digitales pour atteindre vos clients
 

Similar a The Five Pillars of Business Blogging Success

Blogging for nonprofits - Top 10 checklist
Blogging for nonprofits - Top 10 checklistBlogging for nonprofits - Top 10 checklist
Blogging for nonprofits - Top 10 checklist4Good.org
 
Blogging For Business With Social Networks 2010 Edition
Blogging For Business With Social Networks   2010 EditionBlogging For Business With Social Networks   2010 Edition
Blogging For Business With Social Networks 2010 EditionSocial Jack
 
Blogging For Business Word Press with LinkedIN, Twitter and Facebook
Blogging For Business Word Press with LinkedIN, Twitter and FacebookBlogging For Business Word Press with LinkedIN, Twitter and Facebook
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
 
How To Create A Successful Blog In 90 Days
How To Create A Successful Blog In 90 DaysHow To Create A Successful Blog In 90 Days
How To Create A Successful Blog In 90 DaysRohit Bhargava
 
Blogging 101 - The Secret Behind How To Start Blog
Blogging 101 - The Secret Behind How To Start BlogBlogging 101 - The Secret Behind How To Start Blog
Blogging 101 - The Secret Behind How To Start BlogMansoor Bhanpurawala
 
LinkedIn Marketing for Beginners
LinkedIn Marketing for BeginnersLinkedIn Marketing for Beginners
LinkedIn Marketing for BeginnersDigital Career
 
5 tips to create a great professional blog
5 tips to create a great professional blog5 tips to create a great professional blog
5 tips to create a great professional blogCAREEREALISM
 
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn   2011Blogging for Leads - Using WordPress with Facebook and LinkedIn   2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
 
Business Blogging by David Caldwell
Business Blogging by David CaldwellBusiness Blogging by David Caldwell
Business Blogging by David CaldwellEmily Ho
 
Go social stage one
Go social stage oneGo social stage one
Go social stage oneBill Todd
 
The Keys to Successful Nonprofit Blogging that Drives Engagement
The Keys to Successful Nonprofit Blogging that Drives EngagementThe Keys to Successful Nonprofit Blogging that Drives Engagement
The Keys to Successful Nonprofit Blogging that Drives Engagement4Good.org
 
5 Tips for Successful Business Blogging
5 Tips for Successful Business Blogging5 Tips for Successful Business Blogging
5 Tips for Successful Business BloggingMatt Gill
 
Top 10 Reasons to use Blogs and Twitter for New Business
Top 10 Reasons to use Blogs and Twitter for New BusinessTop 10 Reasons to use Blogs and Twitter for New Business
Top 10 Reasons to use Blogs and Twitter for New BusinessSocial Jack
 
Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Soc...
Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Soc...Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Soc...
Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Soc...obscenefreeway659
 
6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful Blog6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful BlogPatrick Nelson
 

Similar a The Five Pillars of Business Blogging Success (20)

Blogging Webinar
Blogging WebinarBlogging Webinar
Blogging Webinar
 
Blogging for nonprofits - Top 10 checklist
Blogging for nonprofits - Top 10 checklistBlogging for nonprofits - Top 10 checklist
Blogging for nonprofits - Top 10 checklist
 
Blogging For Business With Social Networks 2010 Edition
Blogging For Business With Social Networks   2010 EditionBlogging For Business With Social Networks   2010 Edition
Blogging For Business With Social Networks 2010 Edition
 
13 ideasblogcontent
13 ideasblogcontent13 ideasblogcontent
13 ideasblogcontent
 
Blogging For Business Word Press with LinkedIN, Twitter and Facebook
Blogging For Business Word Press with LinkedIN, Twitter and FacebookBlogging For Business Word Press with LinkedIN, Twitter and Facebook
Blogging For Business Word Press with LinkedIN, Twitter and Facebook
 
B2 b blogging ebook
B2 b blogging ebookB2 b blogging ebook
B2 b blogging ebook
 
How To Create A Successful Blog In 90 Days
How To Create A Successful Blog In 90 DaysHow To Create A Successful Blog In 90 Days
How To Create A Successful Blog In 90 Days
 
Blogging 101 - The Secret Behind How To Start Blog
Blogging 101 - The Secret Behind How To Start BlogBlogging 101 - The Secret Behind How To Start Blog
Blogging 101 - The Secret Behind How To Start Blog
 
LinkedIn Marketing for Beginners
LinkedIn Marketing for BeginnersLinkedIn Marketing for Beginners
LinkedIn Marketing for Beginners
 
5 tips to create a great professional blog
5 tips to create a great professional blog5 tips to create a great professional blog
5 tips to create a great professional blog
 
Klck bloggers network v3
Klck bloggers network v3Klck bloggers network v3
Klck bloggers network v3
 
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn   2011Blogging for Leads - Using WordPress with Facebook and LinkedIn   2011
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011
 
Business Blogging by David Caldwell
Business Blogging by David CaldwellBusiness Blogging by David Caldwell
Business Blogging by David Caldwell
 
Go social stage one
Go social stage oneGo social stage one
Go social stage one
 
Blogging
Blogging Blogging
Blogging
 
The Keys to Successful Nonprofit Blogging that Drives Engagement
The Keys to Successful Nonprofit Blogging that Drives EngagementThe Keys to Successful Nonprofit Blogging that Drives Engagement
The Keys to Successful Nonprofit Blogging that Drives Engagement
 
5 Tips for Successful Business Blogging
5 Tips for Successful Business Blogging5 Tips for Successful Business Blogging
5 Tips for Successful Business Blogging
 
Top 10 Reasons to use Blogs and Twitter for New Business
Top 10 Reasons to use Blogs and Twitter for New BusinessTop 10 Reasons to use Blogs and Twitter for New Business
Top 10 Reasons to use Blogs and Twitter for New Business
 
Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Soc...
Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Soc...Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Soc...
Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Soc...
 
6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful Blog6 Keys To Unlocking A Successful Blog
6 Keys To Unlocking A Successful Blog
 

Último

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 

Último (20)

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 

The Five Pillars of Business Blogging Success

  • 1. qwertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopasdfgh jklzxcvbnmqwertyuiopasdfghjklzxcvb nmqwertyuiopasdfghjklzxcvbnmqwer The 5 Pillars of tyuiopasdfghjklzxcvbnmqwertyuiopas Business Blogging Success dfghjklzxcvbnmqwertyuiopasdfghjklzx Denise Wakeman, The Blog Squad cvbnmqwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasdfghj klzxcvbnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmqwerty uiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmrty uiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwertyuiop
  • 2. The 5 Pillars of Business Blogging Success Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed. There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented. While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement. #1: Planning Your Business Blog Do: Know your “Big Why” – Why are you in business? What is your purpose and ultimate goal for serving others? Clarity about your purpose, your goals, your ideal client and how you transform people’s lives will help guide all the content on your business blog. Do: Know what you mean when you say successful. Are you trying to get more sales? Develop relationships? Inform current customers? Having a specific goal for your blog will shape the rest of your strategy. From Cordelia Blake Do: Keyword research before starting a blog. First, compile a list of keywords (and, more importantly, keyword phrases) you think your business should rank for. Then, go to Google Keyword tool and type in those phrases to find out how many actual searches are done per month. You would be surprised how different Google’s list may turn out from your own. Use the list Google suggests as your starting point. From Boris Mahovac 2 © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved. http://DeniseWakeman.com
  • 3. The 5 Pillars of Business Blogging Success Use the Google Keyword Tool to find keywords that have a large number of searches. Do: Define your target audience and develop a content strategy that they will find interesting, entertaining or informative. Don’t focus too closely on product. As a Twitter friend once said, “If you make dog food, don’t talk about dog food, talk about dogs.” From Heidi Cool Do: Give it time. It takes a while to build real relationships. From Christopher Gronlund Don’t: Hide the author of the blog. Make sure you have a real-live person behind the blog. Add his or her photo, name and role in the company. It’s OK to outsource to get help, but for the most authentic connection, have a real employee available to guide, answer questions and provide a true look inside the organization. Even if you only have a few people in your company, this is vitally important. From Phil Gerbyshak #2: Your Blog Content Do: Be real. Don’t: Be stuffy, dull and pompous or use bizspeak jargon. A blog isn’t a lecture hall or a billboard (i.e., one-way or solely self-promotional communication), but is ideally a place for people who are hungry for good information to find you and start to see you as a reliable and trustworthy resource. From Caitlin Kelly Do: Find an optimal posting schedule that works for you. The more you post on your blog, the more traffic you’ll attract. But more than frequency, focus on posting quality content consistently and constantly. Do: Establish an editorial calendar that helps you plan for future articles and topics. Set reasonable deadlines. If you know you can’t publish daily, don’t establish that as your goal. Don’t: Publish junk just to keep up with your calendar. It’s better to miss a post than to post gibberish. (Heidi Cool) Do: Keep the Four E’s in mind when writing your blog posts: Educate, Entertain, Engage and Enrich. Mix it up to ensure your message is delivered in the way that your ideal reader wants to consume it. Do: Create Scannable Content. People have different reading patterns on the web than they do on the printed page. They tend to scan down web pages rather than read every word. So give them what they want! Break up your content with shorter paragraphs, headings and bullets. Add images. Incorporate video. From Chris Cree Do: Create compelling, keyword-rich titles that address your audience’s needs. From Rich Brooks 3 © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved. http://DeniseWakeman.com
  • 4. The 5 Pillars of Business Blogging Success Do: Use a variety of post types. Some posts can be a quick paragraph, while others are a deep dive into an important issue. Posts can be based around a video, or based around text content. If you mix things up you’ll keep the blog interesting, expand your list of post ideas and fight the tendency for blogger burnout. From Kyle Deming Don’t: Get too self-promotional. At least 80% of your content should focus on helping your audience. (Rich Brooks) #3: Blog Design Do: Blog on your own domain, period. It should also be under “yourdomain.com/blog” subdirectory rather than “blog.yourdomain.com”. This lends some of the search engine goodwill earned by your blog to your root domain. From Scott Allen. (Just about everyone made this recommendation.) Do: Customize your templates and menus to make it easy for readers to explore page articles. Make good use of categories and tags. (Heidi Cool) Do: Give your blog readers the tools to amplify your message to their own communities. Have retweet/tweet buttons, Facebook Like button, Digg, StumbleUpon and other relevant social sharing buttons on your blog posts. This falls under marketing and engagement as well. When designing your blog, make sure you include plugins and widgets that can support spreading your content far and wide. Don’t: Hide author, contact, and subscription information. Make sure you have pages that are easy to find in the navigation so your reader can find out more about you and your company and can contact you with questions and feedback. Make it easy for your audience to connect with you. Do build an opt-in mailing list and autoresponder. Don’t rely solely on an RSS feed for your readers to get your blog updates. Most people don’t know what an RSS feed is; they do know how to opt in to get email. I see this mistake on 90% of the blogs I review. Check out Feedblitz, Feedburner and AWeber for email delivery of your blog content. #4: Marketing Your Blog 4 © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved. http://DeniseWakeman.com
  • 5. The 5 Pillars of Business Blogging Success Do: Build time into your schedule to market your blog. You’ve got to put some effort into steering people to your blog posts so that they actually find the great content you’re creating. (Chris Cree) Do: Automate syndication of your blog posts to your social profiles. Make sure your posts are showing up on your Facebook page, Twitter stream and LinkedIn profile, at minimum. Do: Find the right balance of keywords. Keywords are important for improving the ranking of your blog in search engines and for increasing visibility and readership. However, more is not always better. You want your blog post to read like a conversation you’re having with a person face to face. From Emily Madsen Do: Repurpose your blog content in multiple formats and syndicate it on other content- sharing sites. Recreate your content in audio and video formats in order to leverage your time and extend your reach on the web. #5: Engaging Your Audience Do: Make time to respond to all of the comments you receive. A primary purpose for business blogging is to build a strong relationship with your audience. When you reply to their comments, your readers will appreciate your personal interest and this will build credibility and trust in your expertise. From Sydni Craig-Hart Do: Spend as much time engaging as you do creating content. Some of that can be on your own blog replying to comments, but a substantial portion of it MUST be on other blogs in your industry. Competitors are a touchy situation—you really have to take it on a case-by-case basis. But for vendors, clients, industry associations, industry thought leaders/authors/speakers, you should definitely identify all of them and be engaging on a regular basis. (Scott Allen) Don’t: Disable or heavily censor blog comments. Commenting is one of the best ways to engage and you may get called out if you filter out all negative comments. Use negative comments as an opportunity to respond graciously. (Kyle Deming) Do: Have a clear plan in place for handling criticism and negative comments. Take the high road and respond to these comments carefully and politely. (Heidi Cool) Don’t: Take for granted you know what your audience needs. Survey and ask them what three things they struggle with in their business. This one exercise could have you supplied with relevant blog posts for weeks. But also, you’ll be providing great information to your readers to keep them coming back for more. From Terri Brooks 5 © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved. http://DeniseWakeman.com
  • 6. The 5 Pillars of Business Blogging Success Create simple surveys with SurveyMonkey.com. Do: Be as authentic as you possibly can. People know when they’re being fed a party line or propaganda. We know when we’re being marketed at or PRed at. Be as real as the circumstances allow. From Erica Friedman What would you add? Do you have some business blogging do’s and don’ts that are not covered here? Please join the discussion by commenting on the Wall at http://BlogSquadTips.com. [NOTE: You can listen to the audio version of this article on Build a Better Blog.] Denise Wakeman is an online marketing advisor and founder of The Blog Squad. With nearly two decades of business and online marketing experience, she helps authors, speakers, service professionals, and small business owners optimize and leverage great business blogs as well as strategically use social media tools to gain visibility, build credibility and make more money selling their books, products and services. You can learn more about Denise at http://www.DeniseWakeman.com. And now I would like to invite you to claim your free instant access to a 5-part video course on how to get the best out of your blog. Visit www.MasterBusinessBlogging.com to claim it now. Blog on! 6 © Copyright 2010. Denise Wakeman, The Blog Squad, LLC. All Rights Reserved. http://DeniseWakeman.com