LinkedIn ICN Webinar - Sept. 17, 2020

1
ENERGIZE YOUR JOB SEARCH
USING THE NEW LinkedIn PROFILE
Denis Curtin
2020
© Copyright 2020 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

2
Number of LinkedIn Members from 1st Quarter 2009 – 3rd Quarter 2016
700 Million Members in 2020

3
THE #1 PROFESSIONAL
SOCIAL NETWORKING SITE
LinkedIn is a registered trademark of the LinkedIn Corporation
Credit: https://towardsdatascience.com/

4
LinkedIn Do’s and Don’ts

5
Picture and Headline Section
Don’t
Don’t
Always Have a Picture

6
Be Aware of the Background
White

7
Be Aware of the Background
Black

8
Wear Your Interview Outfit
Do

9
Wear Your Interview Outfit
Don’t

10
Do Not Use the Default Job Title

11
Use a Robust Headline
Expanded
Headlines
Now
Available
To All
Members.
120 to 215
Characters
NEW!

12
Don’t
Do
Choose a Background Image
Default

13
Do
Name Pronunciation Audio Clips
NEW!

14
Create a Custom URL
Do

15
Create a Custom URL
Do

16
Create a Custom URL
Don’t
www.linkedin.com/in/lori-greiner-71995235
Don’t www.linkedin.com/in/mark-cuban-06a0755b

17
Create a Custom URL
Do
www.linkedin.com/in/deniscurtin
Don't
www.linkedin.com/in/mark-cuban-6a0755b
www.linkedin.com/in/lori-greiner-71995235

18
Career Interests
Do
If You Are
Working
Let Recruiters Know You Are Seeking New Opportunities

19
Career Interests
Do
Click Add profile section
Let Recruiters Know You Are Seeking New Opportunities

20
Career Interests
Do
Click the Plus Sign

21
Career Interests
Do
Click Plus Sign
If in
Career
Transition

22
Career Interests
Do
Click on See all details

23
Career Interests

24
Career Interests
#OPENTOWORK Banner

25
Career Interests
Stays
switched
on for
180 days
Was 90
days

26
Use a Hashtag
Try
#ONO – Open to New Opportunities

27
Turn Off Viewers Also Viewed
Do
10 Increasing
to 20 Profiles
NEW!

28
About Section
Career Summary From Your Resume
Portions of Your Elevator Speech
Tell Your Story
Now 2,600 charactersNEW!

29
About Section Don’t
No About Section

30
About Section Do
Do
xxxx
Adds Contact Info to the LinkedIn Mobile Version

31
Create a Specialties Section
Good
Better

32
Featured Section
Add Your Microsoft Word Resume
Upload to your SlideShare.net Account
Copy that URL to Your LinkedIn Profile

33
Featured Section
Add Your Word Resume
Using www.SlideShare.net
Scribd has purchased Slideshare.net from MicrosoftNEW!

34
Google Keyword Search

35
Add Media to Featured Section

36
Experience Section
Everything From Your Resume and More
Add Bullets Dropped From Your Resume
Incorporate Your Industry’s Keywords
and Skills

37
Experience Section
Further Amplify Your Achievements
Add Visual Media, Projects, Publications
Choose Your Company From The Dropdown
so Logo Is Visible Next To Company Name

38
Experience Section
Omit Months
Use Action
Words
Don’t
Don’t

39
Experience Section
Do

40
Experience Section
Do
Blank
Lines
Insert

41
Experience Section
Visual
Media
Insert

42
Accomplishments Section
Do

43
Honors & Awards Section
Do

44
Education Section
Select College from Dropdown Menu
Start with Highest Degree
If Recent include Graduation Year
Include More Details If You Like

45
Education Section
Do

46
Education Section
Do

47
Skills Section
List Your Key Skills First
Choose 50 Entries
Use Keywords from Specialties Section

48
Skills Section
New Categories

49
Skills Section
New Categories

50
Skills Section
Pin
Your
Top 3
Skills

51
Skills Section
Recruiters are Using Skills Filters

52
LinkedIn Groups

53
LinkedIn Groups
Join up to 100 Groups including:
819,126 Members
558,512 Members
Do
Do
Do 589,978 Members
853,676 Members
Try
1,203,719 Members
Do
Do
959,589 Members
Do
666,243 Members

54
LinkedIn Groups
Send Personal Messages to Group Members
Unlimited Messages
(Was 20 message monthly limit)
NEW!
Do

55
Public Profile
Public Profile
Do
Don’t

56
Public Profile
Do

57
Follow Target Companies
Do
Recruiter
Screen

58
Practice Interview Questions
Do

59
Practice Interview Questions
Do
https://www.linkedin.com/interview-prep/

60
Obtain More Training
Do

61
Obtain More Training
Do
Do

62
LinkedIn Profile Goals
Have at Least 501 Connections (500+)
• Invite Super Connectors (5,000+ Connections)
• Invite Recruiters Who Are LIONs
LinkedIn Open Networkers

63
LinkedIn Profile Goals
Solicit Recommendations (3 - 5)
Solicit Skills Endorsements (99+)
Error-Free Profile

64
Drive Recruiters to Your Profile
Include Your Custom LinkedIn URL on Your
• Resume
• Handbill
• Emails
• Networking Business Card

65
Drive Recruiters to Your Profile
Post Your Resume on
• CareerBuilder.com (3 Titles)
• Monster.com
• Indeed.com
• Other Job Boards

66

68
Denis Curtin
WEBMASTER
www.JobSearchChicago.com
Denmarc@comcast.net

LinkedIn ICN Webinar - Sept. 17, 2020

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LinkedIn ICN Webinar - Sept. 17, 2020