Watch full webinar here: https://bit.ly/3cUA0Qi
Many organizations are embarking on strategically important journeys to embrace data and analytics. The goal can be to improve internal efficiencies, improve the customer experience, drive new business models and revenue streams, or – in the public sector – provide better services. All of these goals require empowering employees to act on data and analytics and to make data-driven decisions. However, getting data – the right data at the right time – to these employees is a huge challenge and traditional technologies and data architectures are simply not up to this task. This webinar will look at how organizations are using Data Virtualization to quickly and efficiently get data to the people that need it.
Attend this session to learn:
- The challenges organizations face when trying to get data to the business users in a timely manner
- How Data Virtualization can accelerate time-to-value for an organization’s data assets
- Examples of leading companies that used data virtualization to get the right data to the users at the right time
Defining Constituents, Data Vizzes and Telling a Data Story
Bridging the Last Mile: Getting Data to the People Who Need It
1. DATA VIRTUALIZATION PACKED LUNCH
WEBINAR SERIES
Sessions Covering Key Data Integration Challenges
Solved with Data Virtualization
2. Bridging the Last Mile:
Getting Data to the People Who Need It
Chris Walters
Senior Data Solutions Consultant, Denodo
Paul Moxon
SVP Data Architectures & Chief Evangelist, Denodo
3. Agenda
1.What is the ‘Last Mile’?
2.Logical Architectures to the Rescue
3.Data Virtualization as a Data Access Layer
4.Denodo Platform Demo
5.Summary
6.Q&A
7.Next Steps
3
4. What is the ‘Last Mile’?
Term from Logistics domain
• Getting the product from the Distribution
Center to the customer
• Personalized deliveries rather than bulk
shipping
Also used in Telecoms
• The ‘gap’ from the broadband switch to
the home or office
• Or the wireless gap between the wireless
base station and the user’s mobile device
4
5. Why is the Last Mile Important?
This is delivering the requested product to the
customer
• In our case, delivering data to the user
• Change from bulk movement of data (ETL/ELT) to
delivering data specific to users needs
This used to be ‘Data Marts’ – extracted subsets
of data for a specific use
But, the information ‘landscape’ is getting more
complex, more diverse, and more distributed
• The old ETL to the Data Warehouse and then ETL to
create Data Marts doesn’t cut it anymore…
5
7. Why is this a Problem?
7
IT DepartmentBusiness
“You’re too slow, too
expensive, and never
deliver what I want.”
“You can’t make up your
mind, keep adding
features, and never see
the big picture.”
Casual User: “Just
forget it.”
Power User: “Just give
me a data dump.”
BU Leader: “We’ll do it
ourselves.”
“I’d rather be doing
something else than
taking your order.”
“You’ll come crawling
back to us soon.”
10. 10
Gartner – Logical Data Warehouse
“Adopt the Logical Data Warehouse Architecture to Meet Your Modern Analytical Needs”. Henry
Cook, Gartner April 2018
DATA VIRTUALIZATION
11. Gartner, Adopt the Logical Data Warehouse Architecture to Meet Your Modern Analytical
Needs, May 2018
“When designed properly, Data Virtualization can speed data
integration, lower data latency, offer flexibility and reuse, and reduce
data sprawl across dispersed data sources.
Due to its many benefits, Data Virtualization is often the first step for
organizations evolving a traditional, repository-style data warehouse
into a Logical Architecture”
12. 12
Benefits of a Virtual Data Layer
A Virtual Layer improves decision making and shortens development cycles
• Surfaces all company data from multiple repositories without the need to replicate all
data into a data warehouse or data lake
• Eliminates data silos: allows for on-demand combination of data from multiple sources
A Virtual Layer broadens usage of data
• Improves governance and metadata management to avoid “data swamps”
• Decouples data source technology. Access normalized via SQL or web services
• Allows controlled access to the data with low grain security controls
A Virtual Layer offers performant access
• Leverages the processing power of the existing sources controlled by Denodo’s optimizer
• Processing of data for sources with no processing capabilities (e.g. files)
• Caching and ingestion engine to persist data when needed
TTV
USAGE
PERFORMANCE
14. Customer Case Study - FESTO
14
• Founded 1925
• Annual revenues (FY
2018) €3.2 B
• Over 21,000
employees
• Headquarters in
Germany
• World´s leading
supplier of
automation
technology and
technical education.
BUSINESS NEED
• Optimize operational efficiency, automate manufacturing processes,
and deliver on-demand services to business consumers
• Find smarter ways to aggregate and analyze data
• An agile solution that enables the monetization of customer-facing
data products
• Free business users from IT reliance to become self-sufficient with
reporting and analysis
THE CHALLENGE:
Find an agile way to integrate data from existing silos, including data
warehouse, machine data, and others, that will reduce dependencies
from business users on IT and provides quick turnaround and flexibility.
15. Customer Case Study - FESTO
15
SOLUTION:
• Festo developed a Big
Data Analytics
Framework to provide a
data marketplace to
better support the
business
• Using the Denodo
Platform to integrate
data from numerous on-
prem and cloud systems
in real-time
• A unified layer for
consistent data access
and governance across
different data silos
19. 19
DATA CONSUMERS
DISPARATE DATA SOURCES
SQL Queries
(JDBC, ODBC, ADO.NET)
Web Services
(SOAP, REST, OData)
Web-based catalog
& search
Secure delivery
(SSL/TLS)
DATA CONSUMERS
MPP Processing
Relational Cache
Corporate
Security
Monitoring &
Auditing
Metadata
Repository
Execution
Engine &
Optimizer
A Modern Data Virtualization Architecture
DATA
VIRTUALIZATION
20. 20
What’s the demo scenario
We have a traditional Data Warehouse in Oracle
To offload the warehouse end expand our data sets with IoT data, we
have acquired a Hadoop cluster
We are big users of SaaS solutions
Need to easily build reports using data coming from these sources
21. 21
Example
What’s the impact of a new
marketing campaign for each
country?
Historical sales data offloaded
to Hadoop cluster for cheaper
storage
Marketing campaigns managed
in an external cloud app
Country is part of the customer
details table, stored in the DW Sources
Combine,
Transfor
m
&
Integrate
Consume
Base View
Source
Abstraction
join
group by
state
join
Sales Campaign Customer
24. 1. Information architectures are getting more
complex, more diverse, and more distributed
2. Traditional technologies and data replication don’t
cut it anymore
3. Data virtualization makes it quick and easy to
expose data from multiple source to your users
4. Data virtualization provides a governance and
management infrastructure required for successful
data management
Key Takeaways
25.
26. 26
Next Steps
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