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DATA VIRTUALIZATION PACKED LUNCH
WEBINAR SERIES
Sessions Covering Key Data Integration Challenges
Solved with Data Virtualization
Bridging the Last Mile:
Getting Data to the People Who Need It
Chris Walters
Senior Data Solutions Consultant, Denodo
Paul Moxon
SVP Data Architectures & Chief Evangelist, Denodo
Agenda
1.What is the ‘Last Mile’?
2.Logical Architectures to the Rescue
3.Data Virtualization as a Data Access Layer
4.Denodo Platform Demo
5.Summary
6.Q&A
7.Next Steps
3
What is the ‘Last Mile’?
Term from Logistics domain
• Getting the product from the Distribution
Center to the customer
• Personalized deliveries rather than bulk
shipping
Also used in Telecoms
• The ‘gap’ from the broadband switch to
the home or office
• Or the wireless gap between the wireless
base station and the user’s mobile device
4
Why is the Last Mile Important?
This is delivering the requested product to the
customer
• In our case, delivering data to the user
• Change from bulk movement of data (ETL/ELT) to
delivering data specific to users needs
This used to be ‘Data Marts’ – extracted subsets
of data for a specific use
But, the information ‘landscape’ is getting more
complex, more diverse, and more distributed
• The old ETL to the Data Warehouse and then ETL to
create Data Marts doesn’t cut it anymore…
5
Modern Data Architecture
6
Why is this a Problem?
7
IT DepartmentBusiness
“You’re too slow, too
expensive, and never
deliver what I want.”
“You can’t make up your
mind, keep adding
features, and never see
the big picture.”
Casual User: “Just
forget it.”
Power User: “Just give
me a data dump.”
BU Leader: “We’ll do it
ourselves.”
“I’d rather be doing
something else than
taking your order.”
“You’ll come crawling
back to us soon.”
8
Gartner – The Evolution of Analytical Environments
This is a Second Major Cycle of Analytical Consolidation
Operational Application
Operational Application
Operational Application
IoT Data
Other NewData
Operational
Application
Operational
Application
Cube
Operational
Application
Cube
? Operational Application
Operational Application
Operational Application
IoT Data
Other NewData
1980s
Pre EDW
1990s
EDW
2010s2000s
Post EDW
Time
LDW
Operational
Application
Operational
Application
Operational
Application
Data
Warehouse
Data
Warehouse
Data
Lake
?
Logical Data Warehouse
Data Warehouse
Data Lake
Marts
ODS
Staging/Ingest
Unified analysis
› Consolidated data
› "Collect the data"
› Single server, multiple nodes
› More analysis than any
one server can provide
©2018 Gartner, Inc.
Unified analysis
› Logically consolidated view of all data
› "Connect and collect"
› Multiple servers, of multiple nodes
› More analysis than any one system can provide
ID: 342254
Fragmented/
nonexistent analysis
› Multiple sources
› Multiple structured sources
Fragmented analysis
› "Collect the data" (Into
› different repositories)
› New data types,
› processing, requirements
› Uncoordinated views
9
Gartner – The Evolution of Analytical Environments
This is a Second Major Cycle of Analytical Consolidation
Operational Application
Operational Application
Operational Application
IoT Data
Other NewData
Operational
Application
Operational
Application
Cube
Operational
Application
Cube
? Operational Application
Operational Application
Operational Application
IoT Data
Other NewData
1980s
Pre EDW
1990s
EDW
2010s2000s
Post EDW
Time
LDW
Operational
Application
Operational
Application
Operational
Application
Data
Warehouse
Data
Warehouse
Data
Lake
?
Unified analysis
› Consolidated data
› "Collect the data"
› Single server, multiple nodes
› More analysis than any
one server can provide
©2018 Gartner, Inc.
Unified analysis
› Logically consolidated view of all data
› "Connect and collect"
› Multiple servers, of multiple nodes
› More analysis than any one system can provide
ID: 342254
Fragmented/
nonexistent analysis
› Multiple sources
› Multiple structured sources
Fragmented analysis
› "Collect the data" (Into
› different repositories)
› New data types,
› processing, requirements
› Uncoordinated views
Operational Application
Operational Application
Operational Application
IoT Data
Other NewData
Logical Data Warehouse
Data Warehouse
Data Lake
Marts
ODS
Staging/Ingest
Data Virtualization
• Limited flexibility
• Data duplication
• Limited support for operational BI
• Lack of integration with big data
technologies
• Non-Trivial support for bi-modal BI
• Too big to move
• Complex transformations moved to users
• Security
• Weak Metadata
√ Improved Time to Market by 50 to 90%
√ Improved Report Consistency
√ Reduce Duplication of Data
√ Improve Transparency
√ Reduced development Cost
√ Future Proof the architecture against
technology changes
10
Gartner – Logical Data Warehouse
“Adopt the Logical Data Warehouse Architecture to Meet Your Modern Analytical Needs”. Henry
Cook, Gartner April 2018
DATA VIRTUALIZATION
Gartner, Adopt the Logical Data Warehouse Architecture to Meet Your Modern Analytical
Needs, May 2018
“When designed properly, Data Virtualization can speed data
integration, lower data latency, offer flexibility and reuse, and reduce
data sprawl across dispersed data sources.
Due to its many benefits, Data Virtualization is often the first step for
organizations evolving a traditional, repository-style data warehouse
into a Logical Architecture”
12
Benefits of a Virtual Data Layer
 A Virtual Layer improves decision making and shortens development cycles
• Surfaces all company data from multiple repositories without the need to replicate all
data into a data warehouse or data lake
• Eliminates data silos: allows for on-demand combination of data from multiple sources
 A Virtual Layer broadens usage of data
• Improves governance and metadata management to avoid “data swamps”
• Decouples data source technology. Access normalized via SQL or web services
• Allows controlled access to the data with low grain security controls
 A Virtual Layer offers performant access
• Leverages the processing power of the existing sources controlled by Denodo’s optimizer
• Processing of data for sources with no processing capabilities (e.g. files)
• Caching and ingestion engine to persist data when needed
TTV
USAGE
PERFORMANCE
Customer Case Study
13
Customer Case Study - FESTO
14
• Founded 1925
• Annual revenues (FY
2018) €3.2 B
• Over 21,000
employees
• Headquarters in
Germany
• World´s leading
supplier of
automation
technology and
technical education.
BUSINESS NEED
• Optimize operational efficiency, automate manufacturing processes,
and deliver on-demand services to business consumers
• Find smarter ways to aggregate and analyze data
• An agile solution that enables the monetization of customer-facing
data products
• Free business users from IT reliance to become self-sufficient with
reporting and analysis
THE CHALLENGE:
Find an agile way to integrate data from existing silos, including data
warehouse, machine data, and others, that will reduce dependencies
from business users on IT and provides quick turnaround and flexibility.
Customer Case Study - FESTO
15
SOLUTION:
• Festo developed a Big
Data Analytics
Framework to provide a
data marketplace to
better support the
business
• Using the Denodo
Platform to integrate
data from numerous on-
prem and cloud systems
in real-time
• A unified layer for
consistent data access
and governance across
different data silos
16
FESTO – Digital Transformation
Product Demonstration
Bridging the Last Mile: Getting Data to the
People Who Need It
17
Chris Walters
Senior Data Solutions Consultant, Denodo
18
The Architecture
Sources
2. Data
Model
Combine,
Transform
&
Semantics
3.
Publish
1.
Source
Abstracti
on
Consuming
Applications
4.Dev/Ops
19
DATA CONSUMERS
DISPARATE DATA SOURCES
SQL Queries
(JDBC, ODBC, ADO.NET)
Web Services
(SOAP, REST, OData)
Web-based catalog
& search
Secure delivery
(SSL/TLS)
DATA CONSUMERS
MPP Processing
Relational Cache
Corporate
Security
Monitoring &
Auditing
Metadata
Repository
Execution
Engine &
Optimizer
A Modern Data Virtualization Architecture
DATA
VIRTUALIZATION
20
What’s the demo scenario
We have a traditional Data Warehouse in Oracle
To offload the warehouse end expand our data sets with IoT data, we
have acquired a Hadoop cluster
We are big users of SaaS solutions
Need to easily build reports using data coming from these sources
21
Example
What’s the impact of a new
marketing campaign for each
country?
 Historical sales data offloaded
to Hadoop cluster for cheaper
storage
 Marketing campaigns managed
in an external cloud app
 Country is part of the customer
details table, stored in the DW Sources
Combine,
Transfor
m
&
Integrate
Consume
Base View
Source
Abstraction
join
group by
state
join
Sales Campaign Customer
Demo
22
Key Takeaways
23
1. Information architectures are getting more
complex, more diverse, and more distributed
2. Traditional technologies and data replication don’t
cut it anymore
3. Data virtualization makes it quick and easy to
expose data from multiple source to your users
4. Data virtualization provides a governance and
management infrastructure required for successful
data management
Key Takeaways
26
Next Steps
Access Denodo Platform in the Cloud!
Take a Test Drive today!
www.denodo.com/TestDrive
G E T S TA R T E D TO DAY
Thank you!
© Copyright Denodo Technologies. All rights reserved
Unless otherwise specified, no part of this PDF file may be reproduced or utilized in any for or by any means, electronic or mechanical, including photocopying and
microfilm, without prior the written authorization from Denodo Technologies.

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Bridging the Last Mile: Getting Data to the People Who Need It

  • 1. DATA VIRTUALIZATION PACKED LUNCH WEBINAR SERIES Sessions Covering Key Data Integration Challenges Solved with Data Virtualization
  • 2. Bridging the Last Mile: Getting Data to the People Who Need It Chris Walters Senior Data Solutions Consultant, Denodo Paul Moxon SVP Data Architectures & Chief Evangelist, Denodo
  • 3. Agenda 1.What is the ‘Last Mile’? 2.Logical Architectures to the Rescue 3.Data Virtualization as a Data Access Layer 4.Denodo Platform Demo 5.Summary 6.Q&A 7.Next Steps 3
  • 4. What is the ‘Last Mile’? Term from Logistics domain • Getting the product from the Distribution Center to the customer • Personalized deliveries rather than bulk shipping Also used in Telecoms • The ‘gap’ from the broadband switch to the home or office • Or the wireless gap between the wireless base station and the user’s mobile device 4
  • 5. Why is the Last Mile Important? This is delivering the requested product to the customer • In our case, delivering data to the user • Change from bulk movement of data (ETL/ELT) to delivering data specific to users needs This used to be ‘Data Marts’ – extracted subsets of data for a specific use But, the information ‘landscape’ is getting more complex, more diverse, and more distributed • The old ETL to the Data Warehouse and then ETL to create Data Marts doesn’t cut it anymore… 5
  • 7. Why is this a Problem? 7 IT DepartmentBusiness “You’re too slow, too expensive, and never deliver what I want.” “You can’t make up your mind, keep adding features, and never see the big picture.” Casual User: “Just forget it.” Power User: “Just give me a data dump.” BU Leader: “We’ll do it ourselves.” “I’d rather be doing something else than taking your order.” “You’ll come crawling back to us soon.”
  • 8. 8 Gartner – The Evolution of Analytical Environments This is a Second Major Cycle of Analytical Consolidation Operational Application Operational Application Operational Application IoT Data Other NewData Operational Application Operational Application Cube Operational Application Cube ? Operational Application Operational Application Operational Application IoT Data Other NewData 1980s Pre EDW 1990s EDW 2010s2000s Post EDW Time LDW Operational Application Operational Application Operational Application Data Warehouse Data Warehouse Data Lake ? Logical Data Warehouse Data Warehouse Data Lake Marts ODS Staging/Ingest Unified analysis › Consolidated data › "Collect the data" › Single server, multiple nodes › More analysis than any one server can provide ©2018 Gartner, Inc. Unified analysis › Logically consolidated view of all data › "Connect and collect" › Multiple servers, of multiple nodes › More analysis than any one system can provide ID: 342254 Fragmented/ nonexistent analysis › Multiple sources › Multiple structured sources Fragmented analysis › "Collect the data" (Into › different repositories) › New data types, › processing, requirements › Uncoordinated views
  • 9. 9 Gartner – The Evolution of Analytical Environments This is a Second Major Cycle of Analytical Consolidation Operational Application Operational Application Operational Application IoT Data Other NewData Operational Application Operational Application Cube Operational Application Cube ? Operational Application Operational Application Operational Application IoT Data Other NewData 1980s Pre EDW 1990s EDW 2010s2000s Post EDW Time LDW Operational Application Operational Application Operational Application Data Warehouse Data Warehouse Data Lake ? Unified analysis › Consolidated data › "Collect the data" › Single server, multiple nodes › More analysis than any one server can provide ©2018 Gartner, Inc. Unified analysis › Logically consolidated view of all data › "Connect and collect" › Multiple servers, of multiple nodes › More analysis than any one system can provide ID: 342254 Fragmented/ nonexistent analysis › Multiple sources › Multiple structured sources Fragmented analysis › "Collect the data" (Into › different repositories) › New data types, › processing, requirements › Uncoordinated views Operational Application Operational Application Operational Application IoT Data Other NewData Logical Data Warehouse Data Warehouse Data Lake Marts ODS Staging/Ingest Data Virtualization • Limited flexibility • Data duplication • Limited support for operational BI • Lack of integration with big data technologies • Non-Trivial support for bi-modal BI • Too big to move • Complex transformations moved to users • Security • Weak Metadata √ Improved Time to Market by 50 to 90% √ Improved Report Consistency √ Reduce Duplication of Data √ Improve Transparency √ Reduced development Cost √ Future Proof the architecture against technology changes
  • 10. 10 Gartner – Logical Data Warehouse “Adopt the Logical Data Warehouse Architecture to Meet Your Modern Analytical Needs”. Henry Cook, Gartner April 2018 DATA VIRTUALIZATION
  • 11. Gartner, Adopt the Logical Data Warehouse Architecture to Meet Your Modern Analytical Needs, May 2018 “When designed properly, Data Virtualization can speed data integration, lower data latency, offer flexibility and reuse, and reduce data sprawl across dispersed data sources. Due to its many benefits, Data Virtualization is often the first step for organizations evolving a traditional, repository-style data warehouse into a Logical Architecture”
  • 12. 12 Benefits of a Virtual Data Layer  A Virtual Layer improves decision making and shortens development cycles • Surfaces all company data from multiple repositories without the need to replicate all data into a data warehouse or data lake • Eliminates data silos: allows for on-demand combination of data from multiple sources  A Virtual Layer broadens usage of data • Improves governance and metadata management to avoid “data swamps” • Decouples data source technology. Access normalized via SQL or web services • Allows controlled access to the data with low grain security controls  A Virtual Layer offers performant access • Leverages the processing power of the existing sources controlled by Denodo’s optimizer • Processing of data for sources with no processing capabilities (e.g. files) • Caching and ingestion engine to persist data when needed TTV USAGE PERFORMANCE
  • 14. Customer Case Study - FESTO 14 • Founded 1925 • Annual revenues (FY 2018) €3.2 B • Over 21,000 employees • Headquarters in Germany • World´s leading supplier of automation technology and technical education. BUSINESS NEED • Optimize operational efficiency, automate manufacturing processes, and deliver on-demand services to business consumers • Find smarter ways to aggregate and analyze data • An agile solution that enables the monetization of customer-facing data products • Free business users from IT reliance to become self-sufficient with reporting and analysis THE CHALLENGE: Find an agile way to integrate data from existing silos, including data warehouse, machine data, and others, that will reduce dependencies from business users on IT and provides quick turnaround and flexibility.
  • 15. Customer Case Study - FESTO 15 SOLUTION: • Festo developed a Big Data Analytics Framework to provide a data marketplace to better support the business • Using the Denodo Platform to integrate data from numerous on- prem and cloud systems in real-time • A unified layer for consistent data access and governance across different data silos
  • 16. 16 FESTO – Digital Transformation
  • 17. Product Demonstration Bridging the Last Mile: Getting Data to the People Who Need It 17 Chris Walters Senior Data Solutions Consultant, Denodo
  • 19. 19 DATA CONSUMERS DISPARATE DATA SOURCES SQL Queries (JDBC, ODBC, ADO.NET) Web Services (SOAP, REST, OData) Web-based catalog & search Secure delivery (SSL/TLS) DATA CONSUMERS MPP Processing Relational Cache Corporate Security Monitoring & Auditing Metadata Repository Execution Engine & Optimizer A Modern Data Virtualization Architecture DATA VIRTUALIZATION
  • 20. 20 What’s the demo scenario We have a traditional Data Warehouse in Oracle To offload the warehouse end expand our data sets with IoT data, we have acquired a Hadoop cluster We are big users of SaaS solutions Need to easily build reports using data coming from these sources
  • 21. 21 Example What’s the impact of a new marketing campaign for each country?  Historical sales data offloaded to Hadoop cluster for cheaper storage  Marketing campaigns managed in an external cloud app  Country is part of the customer details table, stored in the DW Sources Combine, Transfor m & Integrate Consume Base View Source Abstraction join group by state join Sales Campaign Customer
  • 24. 1. Information architectures are getting more complex, more diverse, and more distributed 2. Traditional technologies and data replication don’t cut it anymore 3. Data virtualization makes it quick and easy to expose data from multiple source to your users 4. Data virtualization provides a governance and management infrastructure required for successful data management Key Takeaways
  • 25.
  • 26. 26 Next Steps Access Denodo Platform in the Cloud! Take a Test Drive today! www.denodo.com/TestDrive G E T S TA R T E D TO DAY
  • 27. Thank you! © Copyright Denodo Technologies. All rights reserved Unless otherwise specified, no part of this PDF file may be reproduced or utilized in any for or by any means, electronic or mechanical, including photocopying and microfilm, without prior the written authorization from Denodo Technologies.