Data Virtualization:
A Strategic IT Investment to Build
Modern Enterprise Data Architectures

Content
Why are Data Architectures Changing?
Five Mandates for Data Architects & CDOs
Data Virtualization at the Center of Data Initiatives
Examples of Customer Use Cases & Success Stories
Denodo Overview
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Why are Data
Architectures
Changing?

Information Flow is Critical to Successful Business ...
... and Never More so than in Today’s Hypercompetitive Markets
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Over the past 2 decades, companies have invested billions of dollars in 2 types of
information systems:
 Bulk movement of data into centralized repositories for reporting and analytics
 Transactional data freeways between applications and business partners
 Easy accessibility to real time information needed by the business or customers to make
rapid decisions
 The flexibility to accommodate technology realities and evolution
 A unified framework to govern all data with common enterprise policies
 A mechanism to reduce data replication and costs
 Rapid time to market
These systems do not provide:

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Corporate Data Landscape is Complex, Rapidly Growing
Denodo
Customer
As of
July 1, 2014
SQL Server
DB2
Oracle
Sybase
IMS
Teradata
UDB
7598 Production Databases
20,609,606
Unique Data
Element Names
Across
450,000
Production Tables
2013
2023
2010 2015 2020 2025
World’s Data
will grow by
50x in next
decade
IDC
Internet of Things is Exploding
Companies will be
impacted by the
explosive growth in
the world’s data
Clients will expect
companies to
manage and
leverage vast
amounts of data

Traditional Data Integration Tools fail to realize the
requirements for a dynamic, real-time, data on-demand world
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EAI/ESB
Interpret
Transform
Route
Application
Application
Application
ETL
Target/
Data
Warehouse
Load
Transform
Extract
Data Source Data Source

• Discovery and self-
service BI
• Access to data and
metadata in business
terms
• Canonical data models
• Composable data
services
• New data types
• New sources
• New types of Analytics
(Streaming, Predictive,
etc.)
• In addition to increased
agility for traditional BI,
needs, etc.
• Multiple apps
accessing common
data
• Multiple delivery
styles, formats
• Search, Browse
or Query
• REST Svcs
• Logical data
abstraction layer
• Lineage and change
impact
• Metadata and data
services sharing API
• Data services catalog
Key Industry Trends Have Been Setting the Stage …
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Connect
... and Paves the Way for the Next Generation of
Data Infrastructure
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Combine
&
Integrate
Connect
&
Virtualize
Connect
Connect disparate data from
any source (Enterprise, Big
Data, cloud, Excel) or
location.
Publish
as a Data
Service
Combine
Define data transformations
and combinations that meet
your business needs.
Publish
Deliver data services in
real-time to your enterprise
data consuming platforms.
Operate with Enterprise-class Governance

Five Mandates for
Data Architects
and CDO’s

1. Enable more data, more diverse. Be able to scale
2. Store cheaper …. minimize replication
3. Build flexible architectures – consider future change and evolution
4. Enforce enterprise governance - introspection, security, lineage, monitoring and
auditing
5. Make data processes development/provisioning/operation easy, fast, low cost
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Five Mandates for Data Architects & CDOs

Data Virtualization
at the Center of
Data Initiatives

■ Modern View = Data Virtualization (DV) Enables Agility & Abstraction Across all
Enterprise Information Management (DI, DQ, MDM, Big Data Analytics, Data Gov,
Self-Service …)
■ Multiple use cases (Analytical, Operational, Data Migration, Data Services, Secure
Sharing, etc.)
■ DV Permeates all critical initiatives in DM – Essential and Central to Modern
Data Architectures
A Modern Approach to Data Architectures
Data
Virtualization
Data
Governance
Data
Integration
Data Quality
MDM /
Single View of
Entity
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Data Virtualization becomes the core piece for
the Next Generation of Data Infrastructure
Data Virtualization combines disparate data sources into a single “virtual” data layer that provides unified
access, integrated data services to consuming applications in real-time, and centralized data management
and governance
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The Denodo Vision is Realized Through its Platform ...
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DataConsumers
Enterprise Applications, ESB Reporting, BI, Portals Mobile, Web, Users
DataVirtualization
Design Tools
Optimizer
Cache
Scheduler
Monitoring
Governance
Metadata
Security
Publish Real-time (Right-time) Data Services
Combine Transform, Improve Quality, Integrate
Connect Normalized Views of Disparate Data
Denodo Platform
Library of Wrappers Web Automation Any Data or Content Read and Write
DataSources
Databases &
Warehouses
Enterprise
Applications
Cloud / SaaS
Applications
XML, Excel,
Flat Files
Big Data,
NoSQL
Web 2.0
Soc. Media
PDF, Docs,
Index, Emails
More Structured Less Structured
Business Solutions
Access Information- as-a-
Service
Denodo Platform
Right Information
at the Right Time
Multiple Protocols,
Formats
Linked Data Services
Query, Search, Browse
Request/Reply,
Event Driven
Secure
Delivery

… and Provides a Compelling Value Proposition
Better Quality Information
 Focus on business information
needs.
 Include web / cloud, big data,
unstructured, streaming.
 Bigger volumes, richer/easier
access to data.
Better Data Integration
 Lower integration costs by 80%.
 Flexibility to change.
 Real-time (on-demand) data
services.
Better Business Outcomes
 Projects in 4-6 weeks.
 ROI in <6 months.
 Adds new IT and business
capabilities.
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Intel “Data virtualization proved an agile solution, requiring only one week to set up compared to the typical eight weeks it takes
to implement a co-location solution. In performance, data virtualization posted better times than single source co-location.”
Climate Corp “With one third the size of a team, I am seeing a 3x improvement in turn-around time for reports we are
developing for our sales teams. Which is tremendous."

4) Data Governance
• Data Lineage and ‘Used By’
• Impact analysis for source schema
change
• Comprehensive auditing
• Who, what, when, how
6) Architecture and Deployment
Models
• Coherent, integrated architecture
• On-premise and cloud deployments
• Distributed and hybrid deployments
5) Usability and End User Facing
Functionality
• Cohesive design and development
environment
• Full administrational management
• End user self-service data discovery
2) Data Delivery
• Multiple data delivery modes
• Bulk, on-demand, message-based
• Multiple latencies
• Scheduled batch, real-time, event-
based, hybrid
3) Metadata, Modeling, & Design
• Top down and bottom up modeling
• Physical-Logical mapping
• Cross-model relationships
• Metadata ingestion and sharing
1) Connectivity and Adapters
• Extensive connectivity to data sources
• Support for structured, unstructured, &
multi-structured data
• Transactional, bi-directional
connectivity
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Product Capabilities

Denodo at a Glance
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Description Denodo offers unified access to corporate data assets, flexible
integration and management of data of all kinds, and real time data
delivery for applications and analytics in a single solution that doesn't
need to move data from their original physical repositories.
Headquarters Palo Alto, CA. Main offices in New York, London, Madrid and A Coruña.
Satellite offices in Chicago, Boise, Houston and Munich. Worldwide
sales network through partners.
Leadership Longest continuous focus on data virtualization and data services.
Product leadership. Solutions expertise.
Customers 250+ customers, including many F500 and G2000 companies across
key verticals, such as healthcare, life sciences, technology, media,
telecommunications, insurance, financial services, consumer/retail,
energy and public sector.
Global presence with customers throughout North America, EMEA,
APAC and Latin America.

Why Customers Select Denodo
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Broad functionality and
winning innovation in a
fully integrated platform
 Flexible and broad use
cases – across any data
source and user.
 Integrated and purpose-
built for data
virtualization – very easy
to develop / deploy /
change all models.
Proven higher
performance in
competitive POCs
 Actual POCs against
larger rivals quickly
dispel virtualization
myths.
 More demonstrable,
more transparency of
optimization strategies.
Exceptional pre-sales
service and customer
support
 Technical expertise and
response time rated best
by customers.
 Enhancement requests
typically made available
in days / weeks.
Lower overall TCO and
ROI
 Address more use cases
with a single platform.
 Aggressive “all-in-one”
pricing for entire
platform; flexible pricing
models.

Denodo – Leadership and Innovation
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Forrester – Leader in Forrester Wave: Data Virtualization 2015
Gartner – Cool Vendor in Data Integration. Magic Quadrant Data Integration 2015
Frost & Sullivan – Awarded for Top Product Innovation 2014.
Bloor – Top 10 IT Companies to Watch; Denodo Leads the Way.
The Burton Group – Pretty Impressive! Best of Breed DV.
Information Management – Top 40 List for 2011.
Bio-IT World – Best of Show 2011.
InfoWorld – Best Mashup Server.
Denodo Enables Cable Company to Gain Competitive Advantage.
Consistently Ranked a Leader. Noted for Innovation, Flexibility, Ease of Use, and ROI.

www.denodo.com info@denodo.com