A robust SOA infrastructure is the lifeblood to application and process integration within the organization. However, the SOA stack (ESB, BPM, CEP, and so on) has often not mixed well with the traditional data integration stack – in most cases, data integration has been the ‘poor cousin’ in this relationship. Data Virtualization allows you to easily and quickly create a virtual data services layer to integrate cleanly into your SOA infrastructure – and also support new initiatives, such as mobile and cloud applications More information and FREE registrations for this webinar: http://goo.gl/apGLPt Landing page for the entire Packed Lunch webinar series: http://goo.gl/NATMHw . Attend & get unique insights into: - How Data Virtualization enables a more agile data architecture that better aligns with your SOA infrastructure. - How to easily and quickly create data services to expose your data sources in a SOA-friendly way. - Denodo’s unique linked RESTful data services that simplify building mobile and web applications. - Case studies that demonstrate how Data Virtualization has enhanced existing SOA and BPM systems.

1. © 2013 Denodo Technologies
6 Sessions Covering Key Data Integration Challenges
Solved with Data Virtualization
Session 4: Capitalizing on your SOA with Data
Virtualization
Topics covered:
*Making BI agile
*Integrating Big Data
*Combining SOA and Data
Integration
*Enhancing and Extending MDM
and DW
*Creating a single view of your
customer

2. © 2013 Denodo Technologies
Today’s Speaker
■ Paul Moxon
Senior Director, Product Management

3. © 2013 Denodo Technologies
Agenda
■ Two Architectures, One Organization
■ Leveraging Data Virtualization Within Your SOA
■ Customer Examples – SOA and Data Virtualization
■ Data Virtualization & SOA - Product Demonstration
■ Summary
■ Q&A and Next Steps

4. © 2013 Denodo Technologies
Agenda
■ Two Architectures, One Organization
■ Leveraging Data Virtualization Within Your SOA
■ Customer Examples – SOA and Data Virtualization
■ Data Virtualization & SOA - Product Demonstration
■ Summary
■ Q&A and Next Steps

5. © 2013 Denodo Technologies
Two Enterprise Architectures…
■ Most organizations have two distinct system
architectures
• Application architecture
• Information architecture
■ Different teams using different tools and addressing
different requirements
• Even talk different languages 
■ But requirements are converging…

6. © 2013 Denodo Technologies
Typical Application Architecture – 10+ Years Ago

7. © 2013 Denodo Technologies
Service Oriented Architecture to the Rescue
■ ~10 years ago Enterprise Architects got ‘religion’
■ Merging technologies enabled Service Oriented
Architectures
• Web Services, ESB, etc.
■ Expose applications as reusable services
• Services used by business process tools
■ Services are meaningful to ‘business user’
• Abstract away technical implementation details
■ Services encapsulate business logic and data
• Data accessed from sources as needed

8. © 2013 Denodo Technologies
Typical Service Oriented Architecture

9. © 2013 Denodo Technologies
The Reality of Data Access

10. © 2013 Denodo Technologies
Agenda
■ Two Architectures, One Organization
■ Leveraging Data Virtualization Within Your SOA
■ Customer Examples – SOA and Data Virtualization
■ Data Virtualization & SOA - Product Demonstration
■ Summary
■ Q&A and Next Steps

11. © 2013 Denodo Technologies
Data Services Architecture
DataConsumers
Enterprise Applications, ESB Reporting, BI, Portals Mobile, Web, Users
DataVirtualization
Design Tools
Optimizer
Cache
Scheduler
Monitoring
Governance
Metadata
Security
Publish Real-time (Right-time) Data Services
Combine Transform, Improve Quality, Integrate
Connect Normalized Views of Disparate Data
Denodo Platform
Library of Wrappers Web Automation Any Data or Content Read and Write
DataSources
Databases &
Warehouses
Enterprise
Applications
Cloud / SaaS
Applications
XML, Excel,
Flat Files
Big Data,
NoSQL
Web 2.0
Soc. Media
PDF, Docs,
Index, Emails
More Structured Less Structured
Business Solutions
Access Information-
as-a-Service
Denodo Platform
Right Information
at the Right Time
Disparate Data
Any Source
Any Format
Multiple Protocols,
Formats
Linked Data Services
Query, Search, Browse
Request/Reply,
Event Driven
Secure
Delivery

12. © 2013 Denodo Technologies
Customer
Entity
SOA with Data Services
Data Services Layer

13. © 2013 Denodo Technologies
Data Services Layer
■ Abstract complexities of different data sources
• Provide reusable derived ‘business entity’ views on data
■ Control and Governance point for enterprise data
• Security and access control
• Governance – “Who is doing what and when?”
■ Provide different access methods
• SQL (JDBC, ODBC), Web Services (REST, SOAP, …)
■ Sometimes, data is the service
• Direct access to data service

14. © 2013 Denodo Technologies
Forrester’s Information Fabric

15. © 2013 Denodo Technologies
Information Fabric 3.0 Reference Architecture

16. © 2013 Denodo Technologies
Agenda
■ Two Architectures, One Organization
■ Leveraging Data Virtualization Within Your SOA
■ Customer Examples – SOA and Data Virtualization
■ Data Virtualization & SOA - Product Demonstration
■ Summary
■ Q&A and Next Steps

17. © 2013 Denodo Technologies
Data Challenges
Organization
•Different owners and agendas
•Skills required to consume data are varied because of differing
technology platforms
Location
•Stored in many locations
•Maintainability of multiple copies of data can be difficult
Technology
•Incompatible formats and protocols
•Heterogeneous platforms provide inconsistent access
mechanisms
•Cost to support multiple infrastructures for consuming systems

18. © 2013 Denodo Technologies
Data Challenges (Cont’d)
Application
• Different identifiers
• Level of granularity can differ between source systems
• Complex interrelationships can already exist between systems and
must be honored
• Many applications in silos, focused on own use of data
Data
• Structured and unstructured
• Different naming conventions
• Complexity of data integration becomes onus of consumer
• Accuracy and integrity of data is variable across implementations
Business Process
• Inconsistent usage of data within the process
• Semantics differ between processes that use data

19. © 2013 Denodo Technologies
Data Services for Development Teams

20. © 2013 Denodo Technologies
R- Single View of Customer

21. © 2013 Denodo Technologies
R – Services Architecture

22. © 2013 Denodo Technologies
R – Data Services Metrics
■ Data Services + SOA used to power call center
• Also support customer self-service portal
■ Provides single view of business data
• All departments use same data

23. © 2013 Denodo Technologies
Agenda
■ Two Architectures, One Organization
■ Leveraging Data Virtualization Within Your SOA
■ Customer Examples – SOA and Data Virtualization
■ Data Virtualization & SOA - Product Demonstration
■ Summary
■ Q&A and Next Steps

24. © 2013 Denodo Technologies
Demo Scenario
■ Customer data in Teradata
■ Network Equipment data in MongoDB
■ Equipment log data in Excel
■ Provide integrated data views to developers for web
app and mobile app development
■ Integrate data into existing business processes

25. © 2013 Denodo Technologies
Data Sources and Data Views
client_type address client customer_equipment log_data.xlsx
client_type address client network_equipment equipment_log_data
client_information
ntu

26. © 2013 Denodo Technologies
Agenda
■ Two Architectures, One Organization
■ Leveraging Data Virtualization Within Your SOA
■ Customer Examples – SOA and Data Virtualization
■ Data Virtualization & SOA - Product Demonstration
■ Summary
■ Q&A and Next Steps

27. © 2013 Denodo Technologies
Data Services & SOA
■ Business data requirements are going beyond
traditional reporting and analytics
• Agile/Self Service BI, support for multiple BI tools, Big
Data sources, real-time analytics, and so on
■ New data sources can add value to business
• Internal and external
• Differentiator? New business opportunity?
■ Need to enable, control, and manage access to all
data
• Internal and external, traditional and new sources
■ Opportunity for IT to extend its value to organization
• Move beyond ETL, EDW, BI Analytics

28. © 2013 Denodo Technologies
Agenda
■ Two Architectures, One Organization
■ Leveraging Data Virtualization Within Your SOA
■ Customer Examples – SOA and Data Virtualization
■ Data Virtualization & SOA - Product Demonstration
■ Summary
■ Q&A and Next Steps

29. © 2013 Denodo Technologies
Data Virtualization & SOA – Questions?

30. © 2013 Denodo Technologies
Data Virtualization & SOA – Next Steps
Move forward at your own pace
 Data Virtualization R: A Success Story
http://www.denodo.com/en/resources/case_studies/r_cable_english/index.php
 Attend Packed Lunch Webinar Sessions – Covering Data Virtualization for…
 Making BI Agile
 Integrating Big Data
 Combining SOA and Data Integration
 Enhancing and Extending MDM and DW
 Creating a Single View of Your Customer
Move forward with one of our Data Virtualization experts
 Phone: (+1) 877-556-2531 (NA) | Email: info@denodo.com
 Phone: (+44) (0)20 7869 8053 (EMEA)
 www.denodo.com

31. © 2013 Denodo Technologies
Next Session:
Topics covered:
*Making BI agile
*Integrating Big Data
*Combining SOA and Data
Integration
*Enhancing and Extending MDM
and DW
*Creating a single view of your
customer
Thank You!
Implementing Data Virtualization for
DW and MDM Extensions
Wednesday, June 25th 2014
Register Now