Viral Advocacy - How Actions and Engagement Influence Behavior and Build Brands
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Virality can be engineered to not only get you more leads or customers, but also to build engagement and relationships with existing customers. See how in this deck.
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Viral Advocacy - How Actions and Engagement Influence Behavior and Build Brands
- 1. 1P a g e Cunning. Creative. Considered. Viral Advocacy How Actions and Engagement Influence Behavior and Build Brands
- 2. 2P a g e SOCIAL MEDIA THAT MATTERS -James Gilmore & Joe Pine THE EXPERIENCE ECONOMY “People have become relatively immune to messages targeted at them. The way to reach your customers is to create an experience within them”
- 3. 3P a g e Sold Invested Volunteer Who The F* Is This Guy? Past Current
- 4. 4P a g e Social Media Marketing is Simply Word-of- Mouth Marketing, Online.http://derric.link/word
- 5. 5P a g e Viral Advocacy The art of getting others to publicly share content which promotes a product, brand, or cause.
- 6. 6P a g e User 0 Gets User 1
- 7. 7P a g e Power Level Gets 100 Users
- 8. 8P a g e Gets 533 Users And he’s not alone…
- 9. 9P a g e Conversion RateInfection RateTotal Users Factors of Virality (k) 1? 100? Your starting condition. How many relevant users does your average user actually reach? After they take action, how many convert to our desired action (revenue, signup, etc.)? Average User Reach Of those being reached, how many people take action?
- 10. 10P a g e How Do You Get People to Actually Advocate?
- 11. 11P a g e Why do people talk about your business?
- 12. 12P a g e WHY?
- 13. 13P a g e People only share, or talk about, your business for one reason: To stroke their ego.
- 14. 14P a g e COMPOUNDI NG VIRALITY
- 15. 15P a g e Novelty (n) Utility (u) Economy (e) Viral Coefficients Is it new? Unique? Standout? Does it provide value? Is it better than alternatives? Cost-effective? Rewarding? “Good for humanity?” Consistency (c) Dependable? Same product every time? Same delivery speed?
- 16. 16P a g e n + u + c + e 315 = k
- 17. 17P a g e WHEN?
- 18. 18P a g e The Best Time To Ask For Something is After They Just Gave You Something!
- 19. 19P a g e Thank You Page Receiving Product In-Product When to Nudge
- 20. 20P a g e Viral Videos
- 21. 21P a g e Viral Video Structure Focus on specific emotion • Funny • Fear • Inspirational/Sad • Cute/Heartwarming • Angry/Upset/Vile Low barrier to share • Artificial Incentives • Asking for feedback or comment in video/description Hook in 3 seconds – every 10 seconds
- 22. 22P a g e Power of Facebook Video Send automated Facebook message to all commenters Segment by time of video watched, page engagement, interest, behavior, etc. Retarget all 3 second video viewers
- 23. 23P a g e Social Media Giveaways
- 24. 24P a g e Where Most Giveaways Go Wrong High barrier to entry Budget is too small No data collected
- 25. 25P a g e Queueat.com
- 26. 26P a g e Giveaway Funnel Website Visitors Viral Advocates Video Views or “Brand Awareness” Giveaway Entrants Revenue
- 27. 27P a g e Facebook Messenger
- 28. 28P a g e Messenger Giveaway !?! Broadcast Data
- 29. 29P a g e Twitter: @SixPeppers Website: Vulpineinteractive.agency