How do you define “prototyping”? How does your group include prototyping into your design methodology during the conceptualization, development and implementation phases of product and structural package design? Do you include brand and graphic communications? How should your group specifically leverage 3D printing along your process? Join Kaleidoscope Global Managing Design Director Jim Warner for a 45–minute discussion on how to get the most out of using various 3D printing technologies throughout your process. We highlight our Iterative Design Thinking® approach to design under the auspices of a Co-Creation culture. This approach allows project stakeholders to gather and build on feedback to bring best practices to market and generate results.

1. How To Integrate Prototyping Into
The Design Process Using 3D Printing

2. Before We Start
 This webinar will be available afterwards at
designworldonline.com & via email
 Q&A at the end of the presentation
 Hashtag for this webinar: #DWwebinar

3. Moderator
Leslie Langnau
Design World
Presenter
Jim Warner
Gerry Berberian
Kaleidoscope
Stratasys

4. Kaleidoscope is the world’s premier Integrated
Design and Realization agency.

5. We believe brand is an ecosystem. A collection
of inter-connected elements that communicate
a promise to people.

6. Our consumer insight driven approach allows
us to strategically position brands for maximum
Impact within the retail context.

7. Through Co-Creation, we combine multidisciplinary team perspectives to solve problems
and uncover new opportunities.

8. ®
Iterative Design Thinking.
Through our process we explore, we resolve, we
connect. We never stop learning and improving.
Iterative Design
Thinking™

9. Integrated Services
Our teams provide strategic, creative and technical
services seamlessly combined to create holistic brand
and packaging results.
User Research
Consumer Journey Mapping
Design & Brand Strategy
Category Analysis
Brand Design
Structural Packaging
Engineering
Realization
2D/3D Production Liaison

10. Before beginning, you
need to clearly define
what prototype means
to you.

11. 1. An example, sample, model
2. Breadboard, POC, looks-like,
solid/hollow, rough/finished,
3D visuals
3. Aesthetical, function, technical/
manufacturing evaluation

12. Now, you need
to answer the
following 3 very
important questions…

13. 1. What business are you in?
2. What is your creative
development/manufacturing
process?
3. How do you make things?

14. Based upon your
analysis, you then
need to redefine
yourself per…

15. 1. Unveil your new process
2. Unveil your new Organizational
Structure and staffing requirements
3. Procure new and advanced
equipment

16. Ah, which 3D printer
should I purchase…
which one is the best ?

18. WAIT!

19. …who ever said you
need to get only ONE
3D printer ?

20. Does a car mechanic
have only ONE tool ?!

21. NO!

22. To make things in today’s
business world, you need
a vast array of different
methods.

23. You have to do things
faster, bigger and better
than you have before…

24. …and have a culture,
leadership and vision
that supports your
change, and remember -

25. Process is KING !

26. Iterative Design
Thinking

27. Rapid Ideation

28. Iterative
Prototyping

29. Rapid Feedback

30. Technical
Refinement

31. Consumer
Validation

32. Production
Liaison

33. Roll-Out/
Evaluate

34. A Deeper Dive into the
Overall Development
Process Integrated with
Model Making

35. Fail
Fast
Forward
1
IDT
Cardboard
Foam Core
Clay
Carve
MakerBot
RI
IP
RR
TR
PL

36. Fail
Fast
Forward
Develop
1
2
3
IDT
RI
IP
Cardboard
Foam Core
Clay
Carve
MakerBot
CNC Foam
Construct
Scan/Cut
REN
MakerBot
Objet
4-Axis Mill
CNC
Vac-Form
REN
Objet
SLA
RTV Mold
Cast
Decorate
RR
TR
PL

37. Fail
Fast
Forward
Develop
Feedback
1
2
3
4
IDT
RI
IP
RR
Cardboard
Foam Core
Clay
Carve
MakerBot
CNC Foam
Construct
Scan/Cut
REN
MakerBot
Objet
4-Axis Mill
CNC
Vac-Form
REN
Objet
SLA
RTV Mold
Cast
Decorate
4-Axis Mill
CNC
Vac-Form
Objet
SLA
REN
RTV Mold
Cast
Soft Tool
Construct
Decorate
TR
PL

38. Fail
Fast
Forward
Develop
Feedback
Implement
5 - 8
1
2
3
4
IDT
RI
IP
RR
Cardboard
Foam Core
Clay
Carve
MakerBot
CNC Foam
Construct
Scan/Cut
REN
MakerBot
Objet
4-Axis Mill
CNC
Vac-Form
REN
Objet
SLA
RTV Mold
Cast
Decorate
4-Axis Mill
CNC
Vac-Form
Objet
SLA
REN
RTV Mold
Cast
Soft Tool
Construct
Decorate
TR
Objet+
SLA
4-Axis Mill
Soft Tool
Hard Tool
Cast
Decorate
PL
Objet+
Pilot Tool
Prod. Tool

39. Fail
Fast
Forward
Develop
Feedback
Implement
5 - 8
1
2
3
4
IDT
RI
IP
RR
TR
PL

40. What We Have Learned
About Process and
Model Making.

41. 1.
Learn to Fail Often.

42. 1.
2.
Learn to Fail Often.
Think Different.

43. 1.
2.
3.
Learn to Fail Often.
Think Different.
Be Upfront/Honest.

44. 1.
2.
3.
4.
Learn to Fail Often.
Think Different.
Be Upfront/Honest.
Don’t Settle For Less.

45. 1.
2.
3.
4.
5.
Learn to Fail Often.
Think Different.
Be upfront/Honest.
Don’t Settle For Less.
Lead Your Technology.

46. 1.
2.
3.
4.
5.
6.
Learn to Fail Often.
Think Different.
Be Upfront/Honest.
Don’t Settle For Less.
Lead Your Technology.
Don’t Copy Others.

47. Challenge to all
attendees.

48. Integrate.

49. Integrate.
Innovate.

50. Integrate.
Innovate.
Model !

51. Stratasys Overview
Gerry Berberian

52. Stratasys - A Powerful Resource
•
Headquartered in Eden Prairie, MN and
Rehovot, Israel
•
Global workforce of over 1100
employees
•
$359M combined revenue (2012)
•
500 granted or pending additive
manufacturing patents globally
•
20 technology & leadership awards
•
Over 29,000 3D Printers installed
worldwide

53. Stratasys Customers
More than 8,000 customers worldwide
Global brands as well as smaller
companies
Our customers are from multiple
industries
Automotive
Aerospace & Defense
Industrial & commercial
Consumer products
Medical
Government
Education
Architecture
Toys

54. A Stratasys for Every Product Stage
Concept
Prototype
Production

55. A World of Material Possibilities
Thermoplastics
Durable
– ABS
– Production-grade
– Realistic parts
– Translucent
Functional
– Anti-static
– High strength
– Manufacturing tools
Industry-Ready
– High strength
– Sterilizable
– Food & drug
High-Performance
– Flame retardant
– Chemical-resistant
– Low-toxicity
– Finished parts
Photopolymers
Rigid
– General purpose translucent
– Polypropylene-like
– High-temperature
– ABS-like
– Transparent
Flexible, Rubber-like
– High-elongation
– Wide range of Shore Scale A
values (Hardness)
– High Tear Resistance
Medical
– Biocompatible for
Hearing Aids
– Biocompatible clear
material
– Dental
Digital Composite Materials
– Pre-defined Digital
Materials™

56. Polyjet & FDM Technologies
Polyjet
FDM
Liquefier
Plastic
Filament
UV Light
Extrusion
Material B
Material
Cartridge
Material A
•
Fine feature details
•
Multiple thermoplastics
•
Material Versatility (>120)
•
Accuracy

57. Questions?
Design World
Leslie Langnau
llangnau@wtwhmedia.com
Phone: 440.234.4531
Twitter: @DW_RapidMfg
Kaleidoscope
Jim Warner
jwarner@thinkkaleidoscope.com
Phone: 773.722.9300
Twitter: @Kaleidoscopechi
Stratasys
Gerry Berberian
Gerald.Berberian@stratasys.com
Phone: 978.495.5539

58. Thank You
 This webinar will be available at designworldonline.com & email
 Tweet with hashtag #DWwebinar
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