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CHRISTIAN BASON, Ph.D.
CEO
PUBLIC X PRIVATE
From contracting out to collaborative
exploration of new value(s)
We work with leaders to
transform business and
society through design.
Christian Bason: Rethinking Public X Private Collaboration
HOW MIGHT WE ADDRESS
PUBLIC CHALLENGES WHILE
ALSO UNLEASHING BUSINESS
INNOVATION, GROWTH AND JOB
CREATION?
CURRENT PRACTICES UNDER PRESSURE
“If the government cannot create a market
worthy of the name, voters may throw out
the idea [of privatization] entirely.”
The Economist, January 20th, 2018
INNOVATING PUBLIC X PRIVATE?
Leadership in public and private
administrative organizations is
“fundamentally alike in all unimportant
aspects.”
Graham Allison (1986)
INTERVENING FOR PUBLIC VALUE
VS
EXTRACTING FOR PRIVATE PROFIT
FROM CONTRACTING OUT
TO
COLLABORATIVE INNOVATION
2 CASES
1 METHODOLOGY
4 REFLECTIONS
CASE
BOXING FUTURE HEALTH
DISCOVERING NEW MARKETS &
INNOVATING HEALTHCARE
Side X
Boxing Future Health
Boxing Future Health
2017 2050
FORESIGHT
perspektivering
Fremtidsforskning
og scenarieudvikling
BACKCAST
konkretisering
Formgivning
og design
perspective
elaboration
Futurology
Scenario development
design
2017
Side X
Boxing Future Health 25/09/17
Health system
Diversity
TransformationInnovation
The most for
THE MOST
The HEALTHY
HUMAN
Health
BAZAR
Ministry of
ROOT CAUSES
Boxing Future Health
Christian Bason: Rethinking Public X Private Collaboration
CASE
FAABORG MIDTFYN MOBILITY
CHALLENGE
PLACE BASED CO-DESIGN FOR
TRANSFORMING A REGIONAL DYNAMIC
Christian Bason: Rethinking Public X Private Collaboration
Vigo - tjans-økonomi - deleøkonomisk indkøbs-service
Fødevarefællesskaber - andelsøkonomi - nye former for distribution
Ride Austin
Olli
Christian Bason: Rethinking Public X Private Collaboration
Austin : Heatmap - engagere lokale i open data
Dubai Drone Taxi’s
TIMELINE
Synthesising Partnering Challenging Scaling
METHODOLOGY
Side X
Future-oriented
business engagement
for public value IMMERSION
MAKING THE FUTURE
TANGIBLE
DESIGN
ORCHESTRATING CO-
DESIGN PROCESSES
CONTEXT
FUTURE VISION OR
SCENARIOS
REFLECTIONS
#1
CHALLENGING STARTING POINT
Government organisations are surprisingly
immature when it comes to effectively
engaging the private sector in innovation.
#2
PRIVATE BENEFITS
Access to a resource for experimentation
Interaction with unlikely partners
Dialogue with would-be clients
#3
PUBLIC BENEFITS
Stimulating more relevant future solutions
Seeing opportunities and risks
Pinpointing competency development needs
#4
EXPERIMENTATION IS THE KEY
Providing easy access to exploring new kinds
of value creation through systematic
experimentation is key to making public x
private collaboration attractive.
IN CLOSING…
DO MARKETS REALLY DRIVE INNOVATION?
Or is it a set of other factors which
characterize companies in well functioning
markets, but which can also characterise well-
run public organisations?
One of the most
powerful innovation
machines in history
was a public
monopoly.
PUBLIC VALUE CANNOT BE CREATED
AND SUSTAINED WITHOUT PRIVATE
DYNAMISM; PRIVATE ENTERPRISE
CANNOT THRIVE WITHOUT
INNOVATIVE GOVERNMENT.
?
Side X

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Christian Bason: Rethinking Public X Private Collaboration