My presentation at the 2016 Social Business Collaboration conference in Berlin. Our last year's learning on how to increase the business criticality of DWP and how to pitch a sustainable roadmap and initiative to executive stakeholders.

1. MOMENT(S) OF TRUTH
How the Digital Workplace becomes
business critical
Berlin, September 2016

2. IC @ Social Business Collaboration | Berlin, September 20162
Let’s talk about…

3. THE REALITY
IC @ Social Business Collaboration | Berlin, September 20163

4. IC @ Social Business Collaboration | Berlin, September 20164
Annual budget planning.
We’ve all been there…

5. …and somehow it’s like groundhog day.
IC @ Social Business Collaboration | Berlin, September 20165

6. IC @ Social Business Collaboration | Berlin, September 20166
The key question is:

7. IC @ Social Business Collaboration | Berlin, September 20167
1. The value proposition didn’t resonate with Santa.
2. Last year’s presents didn’t resonate with the Elves.
3. They don’t have a real present…but you’re still a nice guy.
Three hypotheses for the why

8. Budgets are like tax fraud.
For evading 200’000’000 you
will be called a very bad boy or girl.
For evading 60’000 you go to prison.
8

9. In other words…
If your budget is 50’000’000 then
20% can “brush up the P/L”.
If your budget is 1’000’000
“next year” is still good enough.
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10. EXPECTATIONS
“Last year’s presents didn’t resonate with the Elves”

11. Based on: Gartner Hype Cycle Research Methodology
DWP’s Roller Coaster Ride
IC @ Social Business Collaboration | Berlin, September 201611

12. VALUE PROPOSITION
“The value proposition didn’t resonate with Santa"

13. VALUE PROPOSITION

14. Doing things right the first time.
Regional President (Industrial Manufacturing)
on the objective for a DWP program.

15. We‘ve all been there.
IC @ Social Business Collaboration | Berlin, September 201615

16. Fundamentals of digital work support
Business Process Enablement
The Digital Workplace hand in hand with the business logic.
Business Collaboration
Getting everybody on the same page.
Literally.
Framework
Policy, Process, Reference
Material, Best Practice…
Best Practice
Avoid mistakes. Re-use
assets. Replicate success.
IC @ Social Business Collaboration | Berlin, September 201616

17. Business Process Enablement
The Digital Workplace hand in hand with the business logic.
Business Collaboration
Getting everybody on the same page.
Literally.
Framework
Policy, Process, Reference
Material, Best Practice…
Best Practice
Avoid mistakes. Re-use
assets. Replicate success.
IC @ Social Business Collaboration | Berlin, September 201617
It’s less about the DOING more about the RIGHT.
Doing things right the first time…
RIGHT
DOING
RIGHT RIGHT

18. Enterprise 2.0 is...?
IC @ Social Business Collaboration | Berlin, September 201618
The foundation for everything we do. Everything.
Collaboration Social Networking & Exchange Intranet
If people say collaboration today they mean...
Collaboration
Social
Networking &
Exchange
Intranet
If you listen to people what they mean by collaboration...

19. IC @ Social Business Collaboration | Berlin, September 201619
Enterprise 2.0 = Digital Workplace
Collaboration
Social
Networking &
Exchange
Intranet
Delivers substance from the co-creation process
Improves effectiveness in the creation processes
Context
Interaction
Expertise
The internal digital channels
My strong foundation to do
things right the first time.
Eliminate the “artificial”
separation of C&C

20. PITCH FOR WHAT YOU DESERVE!
IC @ Social Business Collaboration | Berlin, September 201620

21. #DoneRight is the new Kaizen.
IC @ Social Business Collaboration | Berlin, September 201621
We deserve the unicorn for knowledge effectiveness!

22. THANK YOU.
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