Keynote (Dominic Mallinson) - Inside PlayStation 4: Building the Best Place to Play - by Dominic Mallinson, VP, Research & Development, Sony Computer Entertainment America

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Keynote presentation, Inside PlayStation 4: Building the Best Place to Play, by Dominic Mallinson, VP, Research & Development, Sony Computer Entertainment America, at the AMD Developer Summit (APU13), Nov. 11-13, 2013.

Technology Entertainment & Humor

WHAT IS THIS TALK ABOUT?

 PS4 Product Development Strategy
 It’s not about bits and bytes

ABOUT ME
 Dominic Mallinson, Vice President US R&D
Sony Computer Entertainment America
…. and passionate gamer !

LEADING THE INDUSTRY… THE RETAIL YEARS
 PlayStation lead the broad adoption of optical disc media formats

 PlayStation
‒ The original PlayStation lead the revolution from cartridge to CD-ROM

 PlayStation 2
‒ With life to date worldwide sales exceeding 150M units we helped put DVD on the map

 PlayStation 3
‒ Arguably won the HD disc format wars in favor of Blu-ray

PS1/PS2 PRODUCT FOCUS : THE INTERSECTION OF GAMES AND TECHNOLOGY

AND THEN CAME PS3

Cost and complexity rose sharply…

PS4 PRINCIPLES
SIMPLE

IMMEDIATE

CONSUMER ORIENTED
FUNCTIONALITY
EASE OF USE

100%

PERSONALIZED
SOCIAL

PS4 SYSTEM ARCHITECTURE

SUPERCHARGED
PC ARCHITECTURE

x86 CPU

8 core AMD “Jaguar”
4MB shared L2 cache

ENHANCED
PC GPU

AMD Radeon based
18 Compute Units
1.84 TFLOPS

8GB UNIFIED
MEMORY

GDDR5 RAM
176 GB/s

LOCAL STORAGE
HDD

500GB Hard drive
Blu-ray @ 6X CAV

IN CONCLUSION… COMING SOON
Availability
North America : November 15th at $399
Europe : November 29th at €399 / £349
Japan : February 22nd 2014 at ¥39,980
Other regions : November/December 2013

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Keynote (Dominic Mallinson) - Inside PlayStation 4: Building the Best Place to Play - by Dominic Mallinson, VP, Research & Development, Sony Computer Entertainment America

1. PUSHING THE BOUNDARIES OF PLAY

2. WHAT IS THIS TALK ABOUT?  PS4 Product Development Strategy  It’s not about bits and bytes

3. ABOUT ME  Dominic Mallinson, Vice President US R&D Sony Computer Entertainment America …. and passionate gamer !

4. 1992

5. 1994

6. 1995

7. 1998-2013

8. LEADING THE INDUSTRY… THE RETAIL YEARS  PlayStation lead the broad adoption of optical disc media formats  PlayStation ‒ The original PlayStation lead the revolution from cartridge to CD-ROM  PlayStation 2 ‒ With life to date worldwide sales exceeding 150M units we helped put DVD on the map  PlayStation 3 ‒ Arguably won the HD disc format wars in favor of Blu-ray

9. PS1/PS2 PRODUCT FOCUS : THE INTERSECTION OF GAMES AND TECHNOLOGY

10. AND THEN CAME PS3 Cost and complexity rose sharply…

11. PLAYSTATION BRAND IDENTITY BELIEF BEHAVIOR Great play gives people the power to be extraordinary Masters of magic: irreverent champions of great play OFFER The best place to play, always extraordinary PUSH THE BOUNDARIES OF PLAY

12.

13. PS4 PRINCIPLES SIMPLE IMMEDIATE CONSUMER ORIENTED FUNCTIONALITY EASE OF USE 100% PERSONALIZED SOCIAL

14. PS4 SYSTEM ARCHITECTURE SUPERCHARGED PC ARCHITECTURE x86 CPU 8 core AMD “Jaguar” 4MB shared L2 cache ENHANCED PC GPU AMD Radeon based 18 Compute Units 1.84 TFLOPS 8GB UNIFIED MEMORY GDDR5 RAM 176 GB/s LOCAL STORAGE HDD 500GB Hard drive Blu-ray @ 6X CAV

15. DUALSHOCK 4

16. SHARE 16

17. IN CONCLUSION… COMING SOON Availability North America : November 15th at $399 Europe : November 29th at €399 / £349 Japan : February 22nd 2014 at ¥39,980 Other regions : November/December 2013

18. Starting Friday… 18

Keynote (Dominic Mallinson) - Inside PlayStation 4: Building the Best Place to Play - by Dominic Mallinson, VP, Research & Development, Sony Computer Entertainment America

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