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A Glimpse of PresentationIntroduction……………………………….LimonSWOT Analysis……………………………JoshuaMarketing Strategies…………….……SandeepCompetitive Advantage ……………..VarunConclusion & Recommendation….JosephGroup 1
The name Vodafonecomes from Voice datafone, chosen by thecompany to“Reflect The ProvisionOf Voice And DataServices Over MobilePhones.“(www.vodafone.co.nz)
IntroductionBirth of VodafoneVodafone Group is born in the UK in 1982.Based in Newbury, the group’s current chiefexecutive officer is Mr. Vittorio Colao.Vodafone arrives in NZVodafone Group PLC purchases Bellsouth NewZealand in 1998 and Vodafone New Zealand isborn. www.vodafone.co.nzLimon
Mission“We will be the communications leader in anincreasingly connected world”VisionWe see our future in outstanding data services andproducts, backed up by the best customerexperience in the business. And our targets are big– which means millions of customers using our dataservices every day.www.vodafone.co.nzLimon
SWOT AnalysisStrengths Experience and knowledge in the mobile phone business. Vodafone has its brand image and its ranking is 2nd in world. Vodafone has good network and outstanding services. Vodafone offer international roaming facility more than anynetwork in New Zealand.(Rix, 2010; Kotler & Keller, 2011; www.vodafone.co.nz)Joshua
SWOT AnalysisWeaknesses Exploring new technology needs huge research anddevelopment and infrastructural costs. The company is not as flexible when it comes to switching toalternative technologies.(Rix, 2010; Kotler & Keller, 2011; www.vodafone.co.nz)Joshua
SWOT Analysis The Fourth Generation Mobile Phone (4G) is expected to beone of the major products of the telecommunications industry. Mobile phones have now entered the popular perception as a‘must have’. This provides Vodafone with an opportunity tocontinue to increase the size of the market as well as their shareof the market.Opportunities(Rix, 2010; Kotler & Keller, 2011; www.vodafone.co.nz)Joshua
SWOT AnalysisThreats Competitors coming from Telecom, 2 Degree, Skinny etc whoall have extremely good services and offers. Difficult to raise funds because of recession.(Rix, 2010; Kotler & Keller, 2011; www.vodafone.co.nz)Joshua
Marketing StrategiesCurrent Marketing Strategy Vodafone is currently following offensive strategy. To bemore specific they are using Bypass Attack by buyingTelestraclear Company. They got a bigger market share, eliminated a top competitorand used the assets of Telstraclear to be more efficient andeffective in serving the customers and prepare for the spreadof 4G.(Kotler & Keller, 2011; www.vodafone.co.nz)Sandeep
Marketing StrategiesSuggested Marketing Strategy In 2014, we suggest Vodafone to change to take positiondefense. Vodafone is the first to bring in new Zealand 4G, Vodafoneshould protect their 4G services by providing efficient andeffective customer service so that Vodafone would have Gainroot on the 4G market before the other competitors.(Kotler & Keller, 2011; www.vodafone.co.nz)Sandeep
Competitive AdvantageDifferentiation Vodafone has three key attributes which stronglydifferentiate it from its competitors: its scale in technologyand IT, savings through consolidation and centralization ofcore activities. Its strong presence in the enterprise market, among largecorporate as well as small and medium sized businesses; andits brand, recently rated in the top ten leading global brands(Kotler & Keller, 2011; www.vodafone.co.nz)Varun
Competitive Advantage Vodafone New Zealand have being carefully studying abouttheir competitors as well as actual and potential customers theyhave developed an effective positioning in the mobile markettoday . Key factor of their market positioning is they always madesure that they introduce a product which is unique, affordable,attractive, user friendly, in comparison the products of theircompetitors in the market(Kotler & Keller, 2011; www.vodafone.co.nz)Varun
Conclusion Remain the communication leader. Current market share 42%/ 1200sites/ 97% area coverage/1400 employees. Competitor awareness. Satisfy customer need. Dynamic research department. Unique products andservices. Effective action plan.Joseph(www.vodafone.co.nz)
Recommendations Elderly population. Package for students. Hire technical people to improve the research department.Joseph
ReferencesRix, P. (2010). Marketing: a practical approach (7thed.). Australia:McGraw-Hill.Vodafone New Zealand. Company Information. RetrievedNovember 19, 2012, from https://www.vodafone.co.nzKotler, P., & Keller, K. L. (2011). Marketing Management (14thed.). Upper Saddle River, New Jersey: Prentice Hall.