1. Music Video Questionnaire Primary Research
I have constructed a questionnaire for my primary research; this is to determine significant
information in regards to the popularity and preferred contents of a music video. The questions I
have used are relevant to the music video that I will construct and create as this will help my
decisions on target audience, structure, genre and even editing in my music video. I have used both
quantitative and qualitative. This is useful as it gives statically based information and personal
opinions; this is beneficial as it gives my research differentiation. In my survey the main participants
were friends and college students which will give a biased result however, knowing my audience is
an advantage due the genre I have chosen. I have chosen electro music which is a benefit as the
people who have taken the survey enjoy electro music.
My results from my survey showed that I asked a mixture of
males and females. The percentage of females I asked was 40% Gender
and the males 60%. My music video will be partially be shot
from a first person male point of view when reading the results
I can derive information from a majority male point of view as
more males took the survey which will be helpful when
directing my music video. Also the genre of music I have chosen Male
to base my music video around is electro which has generally a Female
male target audience. However by asking a female audience I
derived from the results that females also prefer the electro
genre this is beneficial as the results of my survey will be based
around the electro genre which will help me when directing
and creating my music video.
These results showed that the majority of the people
Age who took the survey (40%) were aged 16-20 which is
the target audience for the genre I have chosen. This
is evidently supportive when creating my music
0-15 video as the majority of the other answers in the
16-20 survey will be relating to the genre I have chosen.
21-25 However by asking a variety of ages it gives different
31-40
opinions when asking the qualitative questions
which will help my decisions when I am using
41-50
conventional and unconventional methods in my
51+
music.

2. As I already had an insight in to the majority
preferred genre of the participants it was
What music genre do you
helpful finding out the minority of the
partakers preferred genre as I can research in prefer?
to other music genres when using any Jazz
unconventional techniques when creating my
Pop
music video. It contains both mainstream and
RnB
non-mainstream genres as it gives me a
mixture of ideas for my music video. Although Rock
electro isn’t mainstream and doesn’t use very Indie Alternative
typical conventions, R&B and Pop does. I Heavy Metal
would like to both break the conventions of Electronica
the electro genre of being eccentric and
Country
unconventional but in other parts of the video
Other
stick to the conventional brusque hard hitting
electro genre. As I believe using varied
methods throughout will keep the main target audience involved and interested but also attract
other audiences.
This question gives me information from where
Where do you seek new my target audience consumes their music videos
music videos? from. This is relevant and significant as it reveals
the popularity of consuming music videos and If I
were to publish my music video or want to make
it known, my target audience consume other
Youtube videos here giving my video the best chance to
be viewed and enjoyed on YouTube than
Blogs and Music anywhere else. YouTube is the easiest and most
Sites
public form of consumption in this era as most
Music Television households have access to the internet. It has
been shown that young people aged 16-20 (my
Spotify target audience) spend around 7 hours and 38
minutes online everyday giving a very high
chance that my video would be observed.

3. Do you think it is important
This question has shown that the majority of
that the artist appears in people prefer that an artist appears in the music
their music video? video. In my music video I am not using an original
song. It is Berlin by Modeselektor meaning I
cannot use the original artist in the music video.
However I will be using a character in my music
video which optimistically will receive a similar
Yes reaction to from the audience rather than having
no people in the video at all. These results have
No
helped me aid the decision that it will be the same
character throughout as it is consistent and the
audience can follow the characters journey and
feel involved as it is a singular character.
What is most important
to you in a music video? All of the areas in this question are important
however I asked the question for an audience
response to see which I would have to concentrate on
most. Therefore I will be concentrating mainly on a
Storyline
storyline for example how I will structure whether or
Song not it will be a set story in a linear or non-linear
Characters structure. The song I have chosen is a well-known
Location electro song therefore I believe would receive a
Editing positive reaction from the target audience. These
results will help me concentrate on each individual
part of the music video thoroughly.

4. What kind of feel do special effects give the
audience?
Creative giving the video a
unique style
Makes the video cramped and
complicated
Doesn’t make a difference
Has a huge impact on the video
the video would be boring
without them.
Other (please specify)
When I begin editing my music video I will be experimenting and testing different special effects and
techniques for example, changing footage speed, slow motion, reverse effects. This will create an
original look. 70% of my results in this question revealed that special effects are an important
quality in a music video. By using special effects in my music video this would result in receiving a
positive reaction from the target audience. One answer were it is creative and gives the video a
unique style this is very important in an electro video as it is a very unique genre and I will take this
in to consideration when making my music video. The other is that special effects have a huge
impact and the video would be boring without them. Therefore to prevent my music video being
boring I will use special effects and this should keep my audience interested and drawn to the video.

5. What structure would you prefer a music video to
be set in? Narrative (E.g. Beginning
middle and end.)
Performance (E.g. Live
footage of artist performing)
Abstract (E.g. a selection of
unusually footage edited in
synchronising with the sing
to create desired style).
A mixture of all the above
Through this question I found out the preferred style structure of music videos. This is a
fundamental piece of information needed when creating my music video. It gives me an idea of the
type of structure other people prefer and which suits the genre I have chosen. By adding a mixture
of all the above answer this gives the audience an easy decision if they cannot pick between the
other structures. I believe that a mixture of all structures would be interesting and unique and was
very pleased that the results showed that other people also agreed with this. This has helped me
decide to have a mixture of the different structures. By using narrative it gives an understandable
structure to the audience keeping them involved in the video, however by using some abstract
between this it will shock the audience and also keep them involved but intrigued. It will be difficult
to use any performance and live footage in my music video however if at any point it is a possibility I
will use this as it adds realism to the video and the audience can relate to it.
Throughout my research in terms of Bulmer and Katz uses and gratification theory some questions
relate for example by thinking about realism and fantasy in relation to question 8 structure. It
reveals that an audience both can relate to a music video in a way of an escape or fantasy as they
are watching other people in the video but can relate somehow whether it be the lyrics, music,
character, setting, editing or structure. For example lyrics in songs can connect greatly to people’s
real lives which emphasises a realistic connection between the audience and the lyrics. However
lyrics can also not relate to an audiences real life but they can wish or hope that they do creating the
fantasy that the lyrics are written for them or about what their life could be. This is important as it
can said to be a personal relationship between an audience and lyrics of a song. This is the same
with characters in the music video and the audience for example if a music video was sad the
audience would empathies with the protagonist creating a relationship. Diversely the audience could
relate themselves to a character and connect with them through similar scenarios they have shared

6. the audience in which would’ve happened in real life and the character in the video. Learning
behaviours can also be derived from music videos. For example seeing a wealthy good looking young
man or woman causes the audience to want this lifestyle and is very common in R&B and pop
videos.
Another theory that can relate to my research is Halls encoding and decoding. For example question
7 asks about special effects. I will use open encoding in some parts of my video. I will personally be
adding effects to the footage that I shoot which is encoding a meaning to the music video which I
will want the audience to decode either with a specific message or a negotiated message meaning
that the audience can decide for themselves what they believe this part of the music video means.
The encoding and decoding will vary depending on structure, shots editing. For example in an
abstract section of the video I am making I will want to audience to be able to decide for themselves
what they believe the shot is emphasising evidently as it is abstract. However in scenes that I will be
using a narrative structure I will purposely be encoding significance in to my shot in some way so
that the audience receive the correct message.