2. I am a writer with the ability to see the silver lining in all
things. I am someone who remains open-minded due to
my love for the unknown, which has gifted me with the
experience to handle any situation calmly and just with an
unwavering perspective. I seek to inspire others to
become the best version of themselves that they wish to
see.While also being able to continuously learn and reach
those who cannot reach out themselves.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Self-Enrichment Teachers
• Poets, Lyricists, and Creative Writers
• Public Relations Specialists
BRAND ARCHETYPE - Unlike most, I
challenge rules that are designed to hinder
others. By utilizing any of the potential jobs, I
would be the forefront to empowering those
with a similar mindset to rise from their
situation and turning those tragedies into
blessings that can help lay a new and equal
foundation for others.
Entrepreneur for Business Entertainment Industry
4. Companies and Clients of Business and Entertainment
TARGET AUDIENCE
Dean Claiborne
Outreach Plan:
• Research as much news and information about his position
and background.
• I will initiate contact through email due to time zone
difference.
• I will set an alarm for myself 5 business days out from initial
email before attempting a second email.
Sr. Director, Human
Resources at Sony (San
Fran,CA)
Abbey Gold
Outreach Plan:
• Put together a list of questions to aid in asking about her
role within the company.
• Due to being fairly local to me, I will attempt to call the
company and leave a voicemail if I am unable to reach her.
• Due to knowing the schedule of how busy their business is, I
will wait at least a week before attempting to recall or send
an email.
Marketing and Advertising
Coordinator at
Seacrets(Ocean City, MD)
Susana Tubert
Outreach Plan:
• Compare our creative history and online presence.
• I will make an attempt to message her through LinkedIn due
to seeing she is recently active.
• Due to having Ms.Tubert having several billets I will wait at
least a week before attempting to email or reach out via
phone call.
Disney Live Entertainment,
Creative Director at Disney
5. GOALS
Short Term: (By November 30th, 2022)
‣ I will
fi
nalize publish my collection of poetry through smash
words and use it to promote my creative writing and
improve my portfolio; increasing my followers. Currently
looking for an illustrator for
fi
nal touchups.
Mid Term: (By May 4th, 2027)
‣ I will have at least one or two business established that I
am also currently in the planning process of.The
fi
rst
created within a special partnership contract for a retail
store in Maryland and the second being the founder of
either a community center or club that can be used as a
dance hall during non business hours, which will be located
in either Delaware orVirginia.
Long Term: (2037)
• By 2037 I would like to have at least 4 businesses running.The two
previously stated and two within the
fi
tness and health
fi
eld. By
studying and acquiring a Massage Therapy license in order to aid my
succession in establishing a spa and a Personal Trainer license or
certi
fi
cation to aid others in their pursuit to a healthier quality of
life.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Personnel Management
SOFT
HARD
Novice / Adept / Expert
Government Travel/Auditing Novice / Adept / Expert
Database Management Novice / Adept / Expert
Correspondence Writing/Editing Novice / Adept / Expert
Microsoft Suite Management
SOFT
HARD
Novice / Adept / Expert
Storage Systems and Management Novice / Adept / Expert
Financial Disbursement Novice / Adept / Expert
Customer and Personal Service Novice / Adept / Expert
7. I help individuals with their interpersonal problems by aggressively
educating and inspiring their growth to do better.
PROMISE
8. CREDENTIALS
Work Experience:
• United States Marine Corps:Administrative
Coordinator, Legal Clerk, Government Travel
Admin, Information/Correspondence Manager,
Personnel Manager
• Wicomico County Social Services: Front Desk
Clerk, Bene
fi
ts Lab Coordinator
Education:
• High School Diploma, Snow Hill High School
(Grad. 2012)
• Creative Writing, B.F.A., Full Sail University (Grad. 2021)
Awards:
• Navy and Marine Corps Achievement Medal
• Letter of Recognition from the Mayor of
Pocomoke City, Maryland
9. COMPETITION
Tyrone Baker
Industry Experience:
• Special Touch Mobile Detailing
Education:
• No information given
Leadership Experience:
• No information given
Skills and Pro
fi
ciencies:
• None
Devron Collick
Overall Online Presence:
• How many connections? 3
• banner image customized? No,
• professionalism of headshot? No, how detailed is the pro
fi
le?
No, published articles? No, active on other social media?No ,
is their LinkedIn URL customized? No
• Grade: Poor. 10 out of 100 for at least having his business
listed.
No Headshot
Industry Experience:
• Administrative Specialist, Development
Specialist
Education:
• High School Diploma at Snow Hill High School
• BFA, Creative Writing at Full Sail University
Leadership Experience:
• Personally mentored
fi
ve people during enlistment
• Oversee a four month operation with over 2,000 personnel
Skills and Pro
fi
ciencies:
• Microsoft Of
fi
ce - 5 endorsements
• Leadership - 2 endorsements
• Customer Service - 2 endorsements
Overall Online Presence:
• How many connections? 122, banner image customized?Yes,
professionalism of headshot?Yes, how detailed is the pro
fi
le?
fi
lled, published articles? Only publication of
fi
rst book, active
on other social media?Yes, is their LinkedIn URL
customized?Yes
• Grade:Average 70 out of 100
10. COMPETITION
Margaret Kerrison
Noteworthy Experience:
• Over 7 years of working with Walt Disney Imagineering as a
Story Editor and Show Writer
• Currently a Senior Experiential Creative Lead, Story
Development at Airbnb
HEADSHOT
Industry Experience:
• Author and Creative/Story Lead
Education:
• MFA, Screenwriting at University of Southern California
• Master of Science-MS, Engineering/Industrial Management at
Tufts University Gordon Institute
• Singapore American School
Skills and Pro
fi
ciencies:
• Screenwriting - 42 endorsements
• Creative Direction - 29 endorsements
• Television - 25 endorsements
Overall Online Presence:
• How many connections? 500+ , banner image customized?
Yes, professionalism of headshot? No?, how detailed is the
pro
fi
le?Deeply detailed, published articles?Yes of her new
book this year, active on other social media?Yes, is their
LinkedIn URL customized?No
• Grade: Superior, 98 out of 100
Devron Collick
Industry Experience:
• Administrative Specialist, Development
Specialist
Education:
• High School Diploma at Snow Hill High School
• BFA, Creative Writing at Full Sail University
Leadership Experience:
• Personally mentored
fi
ve people during enlistment
• Oversee a four month operation with over 2,000 personnel
Skills and Pro
fi
ciencies:
• Microsoft Of
fi
ce - 5 endorsements
• Leadership - 2 endorsements
• Customer Service - 2 endorsements
Overall Online Presence:
• How many connections? 122, banner image customized?Yes,
professionalism of headshot?Yes, how detailed is the pro
fi
le?
fi
lled, published articles? Only publication of
fi
rst book, active
on other social media?Yes, is their LinkedIn URL
customized?Yes
• Grade:Average 70 out of 100
11. BRAND POSITION
For [Clients and Companies] who [seek an improved quality
of life], I provide [ THE ORGANIC TRUTH AND
GUIDEANCE] because [YOU SEEK TO LIVEYOUR LIFE TO
YOUR STANDARDS, NOT SHELTERED! OR
MICROMANAGED!]
“THE WAKEUP”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Philly-PA-NJ-DE Multi-Family Networking
‣ September 25th, 2022 | Craft Hall, Philadelphia,PA
• The Poetry Atelier
‣ December 2nd, 2022 | The Space Upstairs, Pittsburgh, PA
• Networking in Annapolis Holiday Party Toy Drive
‣ December 1st, 2022 | Annapolis, MD
Digital Marketing
• Primary Content: what type of content will you create and publish online? Self
Talk videos, I have made arrangements to continue my self talkYouTube channel
with a few collaborators. I will also post poems that will not be released in my
book but to promote the progression until published.
• Primary Tools:Which social networks or online tools will you use to promote
your content? How often? What format?
Youtube:Thursdays/Saturdays weekly,Twitter/Facebook: Monday/Wednesday/Friday
weekly
• Website: How will you use your digital portfolio site moving forward to help you
build your brand awareness online? Besides applying it to my resume, I have
looked into utilizing QR codes to make it easier to look up along with making
posts for friends to review and recommend.
13. PROFESSIONAL
DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark
on your career path? What experience and/or
lifestyle should they have?
A mentor with a creative writing/entrepreneurial background. But
mainly someone familiar with my archetype. Hopefully found by
graduation.
Formal Education
• Business certi
fi
cation completed by 2022
• Obtain a Business/Trader’s license by end of 2023
Technical Skills
• Social Media Management, June 2023
• Web Designing, June 2023
• Adobe Cloud Certi
fi
cation, March 2023
Soft Skills
• QuickBooks December 2022
• Listening Certi
fi
cation April 2023
• Con
fl
ict Resolution Training May 2023
14. Devron Collick
Do you know about the decline in Quality of Life? Well,
what I do is empower others to take their life back. Not
only do I make you self-aware, but also; aid you in removing unnecessary stress that
you can’t control.A client recently graduated; taking the reigns for themselves.That
not only saved their marriage but also gave them the push they needed for career
advancement.
“
15. REFERENCES
Seeker08,T. (2016, December 20). Hands Team United.
pixabay.com. Retrieved September 10, 2022, from https://
pixabay.com/photos/hands-team-united-together-
people-1917895/
25-3021.00 - Self-Enrichment Teachers. (n.d.). Retrieved
September 10, 2022, from https://www.onetonline.org/
link/summary/25-3021.00
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (n.d.). Retrieved September 10,
2022, from https://www.onetonline.org/link/summary/
13-1011.00
27-3043.05 - Poets, Lyricists and Creative Writers. (n.d.).
Retrieved September 10, 2022, from https://
www.onetonline.org/link/summary/27-3043.05
Claiborne, D. (n.d.). Dean Claiborne LinkedIn.
linkedIn.com. Retrieved September 10, 2022, from https://
www.linkedin.com/in/dean-claiborne-48856a33/
Gold,A. (n.d.).Abbey Gold LinkedIn. linkedIn.com.
Retrieved September 10, 2022, from https://
www.linkedin.com/in/abbey-gold-66ba541a/
Tubert, S. (n.d.). Susana Tubert LinkedIn, linkedIn.com
Retrieved September 10,2022, from https://
www.linkedin.com/in/susana-tubert-5557a71/
StockSnap. (2017, July 31). People Students. Pixabay.
Retrieved September 10, 2022, from https://pixabay.com/
photos/people-girls-women-students-2557396/
Margaret Kerrison - Immersive Storyteller & Writer.
(n.d.). Storyteller. Retrieved September 10, 2022, from
https://www.margaretkerrison.com