1. Stamp yourself!
Facebook application
Launch of new political party TOP 09

2. The Czech policy is full of corruption,
demagogy and non-transparency.

3. Karel Schwarzenberg is one
of the few Czech politicians people can trust.
He actively took care about
common things and democracy all his life.

4. Unhappy with the Czech
political situation,
he established new political party
in 2009.

5. In campaign we used him as guarantee
of the new party.

6. We used him as a visual guarantee
of other candidates, statements
and missions.

7. As post stamp.

8. KAREL SCHWARZENBERG AS A GUARANTEE
TO YOUR OWN HANDS RECOMMENDED SEND IT TO A PARLIAMENT
The visual the presidents
and kings are usually seen :-).

9. For facebook we developed simple but very
effective way, how to let
the campaign visible.
Application “Stamp yourself”.

10. Everybody could visit the page
of application
Oznamkujte se (Stamp yourself).
http://apps.facebook.com/oznamkujse/

12. Load there his/her photo.
The application made the stamp
from it in exactly the same style as was
the stamp with Mr. Schwarzenberg.

14. Then the app offered you:
Make this your profile photo.
When you did, the post:
“The result of the elections can be our common success. Stamp yourself!”
appeared on the wall, visible for all friends together with the link of
application.

16. The message started to spread.

18. Result:
The best visibility of TOP 09 from all existing parties
on facebook before elections.