2. colors can have an impact on our body and
mind
The science of colors has been used by
market researchers to determine how best to
apply this knowledge to influence customer's
perceptions of businesses.
3. The power of colors stimulates our nervous
system and evokes emotional states.
The colors of our environment travells
through our eyes to our brain causing various
hormonal releases
4. The meaning of colors varies depending on
one's culture, race, gender, and even age.
For instance, white is often associated with weddings in North
America and evokes the feeling of innocence. In Eastern
cultures, white signifies death. An exporter of white wedding
gowns to China would go broke in no time.
5. In the western world, green and red are
associated with Christmas,
while black and orange represent Halloween.
6. IBM- Big Blue signifies stability and
conservatism
UPS- Brown symbolizes longevity and
reliability
7. A color can be connected to a product like
Tide;
in the bold orange box, evoking the feeling of
vibrance.
8. White: Pure. Clean.Youthful. It's a
neutral color that can imply purity in
fashion and sterilization in the
medical profession.
9.
10. Passion. Excitement. Danger. Red is the
color of attention, causing the blood pressure
and heart rate to rise. Use red to inject
excitement into your brand
11. Vibrant. Energy. Play. Add some fun to
your company if you want to create a
playful environment for your customers.
12. Yellow: Happy. Warm. Alert.
Yellow can be an attractor for
your business with a relaxed
feeling.
13. Natural. Healthy. Plentiful.To create a
calming effect or growth image choose
green. Go green go.
14. Royalty. Wise. Celebration.
Maybe add some purple
tones to your look for your
premium service business.
15. Loyal. Peaceful. Trustworthy. Blue is the most popular
and neutral color on a global scale. A safe choice for
a business building customer loyalty.
16.
17. The favorite colors of men
and women do differ. Some
of these differences in
favorite colors may be
attributed to cultural use of
color and conditioning.
18. Blue is a favorite color of both men and
women of all ages.
Men have a much stronger preference for
blue than women.
association with authority figures,
intelligence, and stability.
19. is cool, restful, and signifies growth, renewal,
health, and environment as well as balance
and stability.
While women favor cool, soft colors, men
prefer brighter shades although they still
show a preference for cool colors such as blue
and green.
20. Men favor the color black only slightly more
than women. A strong preference for
conservative colors such as blue and black
may also reflect social and cultural norms
where women wear the brighter, more varied
colors while men's attire is traditionally less
colorful.
21. Purple stands out as a feminine color because
it is chosen almost exclusively by women as a
favorite color and is strongly disliked by men
Pink has such strong negative associations for
men that some uses of the color may be
considered insulting to men.
22. MaleTop 3 Favorite Colors: Blue, Green, Black (2 cool and
one neutral color)
MaleTop 3 Least Favorite Colors: Brown, Orange, Purple
(neutral, warm, mixed colors)
Among favorite colors, preferences for green decrease with
age (all genders).
Among least favorite colors (all genders), dislike of brown
and purple decreases with age while dislike of orange
increases with age.
23.
24. Blue is a favorite color of both men and
women of all ages.While men have a
stronger preference for blue than women, it's
still a top choice. It may be the calming effect
of the color
that makes it a popular color for both men
and women.
25. Mother Nature is green and she's a female. A
favored color of both men and women, the color
green is cool, restful, and signifies growth, renewal,
health, and environment.
26. According to a 1964 Color and Gender study,
women favored blue-green more than men.
This same study found that "76% of women
preferred cool colors." and turquoise is a mix of
the two cool colors of blue and green.
27. Purple stands out as a feminine color because
it is chosen almost exclusively by women as a
favorite color and is strongly disliked by men.
Traditionally associated with royalty,the color
purple is also spirtual, romantic, and
mysterious.
28. Most people still think of pink as a feminine,
delicate color, the color for little girls. Does
that mean women prefer pink? Not
necessarily.The color pink and women is likely
more of a cultural association than a strong
preference.
However, this cultural association could
mean that pink is not the ideal color for
targeting men.
29. A more grown-up and cooler version of the pink of baby girls
and the lighter side of purple, the color lavender is
associated with genteel ladies and can evoke feelings of
nostalgia or romance for women. A 1990 study found that
between bright and soft colors, women prefer soft colors
which could include soft shades of pink, lavender, and other
pastels.
30. FemaleTop 3 Favorite Colors: Blue, Purple,
Green (all cool colors)
FemaleTop 3 Least Favorite Colors: Orange,
Brown, Gray (warm and neutral colors)
Among favorite colors, preferences for green
decrease with age (all genders).
Among favorite colors, preferences for purple
increase with age (all genders)
Among least favorite colors (all genders),
dislike of orange increases with age.
